LONDON: Religious tourism opportunities in Saudi Arabia for Hajj and Umrah pilgrims will be discussed at a London event for travel professionals and industry leaders on Monday.
The Umrah+ Connect business-to-business event will highlight significant religious sites that pilgrims can visit, and activities that promote understanding of the Kingdom’s cultural heritage.
Organized in association with Saudi Arabia’s Pilgrim Experience Program, the Visit Saudi platform, and the Umrah & Ziyarah Forum, the event aims to meet the expanding demand for religious tourism among British Muslims.
Rashid Mohammed, the organizer of Umrah+ Connect, said Monday’s event would focus on “inspiring a more immersive experience for pilgrims through a ‘beyond Umrah’ theme.”
Mohammed told Arab News: “Umrah+ Connect is more than an event: It’s a transformative opportunity for travel professionals to deepen their knowledge, connect with key partners, and discover innovative ways to serve pilgrims.
“We’re excited to bring the global Umrah community together in London to spark collaborations that enhance both the journey and experience for travelers worldwide.
“We aim to showcase the diverse religious tourism opportunities available, enriching each pilgrim’s journey and adding new dimensions to their visit.”
The annual event, which is in its fourth year, will feature presentations by industry leaders, workshops on religious tourism, and networking sessions with global industry professionals.
It is sponsored by Taiba Investments, Makkah Hotel & Towers, Al-Balad Hospitality by Al-Balad Development Company, Hajj and Umrah tour operator Mawasim, which is part of Almosafer, and ABT Hospitality. Aroya Cruises is an event partner.
