RIYADH: The Saudi Ministry of Media announced on Thursday the launch of the ImpaQ Impact Makers Forum, set to take place on Dec. 18-19 in Riyadh.

The landmark event, announced by media minister Salman bin Yousef Al-Dosari, will be Saudi Arabia’s largest gathering for influencers, digital content creators and industry experts, aimed at redefining the role of influence in the rapidly evolving digital landscape, Saudi Press Agency reported.

The forum is expected to bring together more than 300 influencers from around the world, spanning diverse fields and specializations.

Designed to foster meaningful dialogue between local and international talent, the forum will explore ways to enrich societal values, promote purpose-driven influence and share expertise, SPA added.

In total, the event will feature more than 40 programs, workshops and discussions.

One prominent discussion area, “Who is an Influencer?”, will tackle the evolution of the term in today’s digital world, where influencers are now expected to use their platforms responsibly.

Another focus, the “Purposeful Influence” track, will highlight influencers who leverage their platforms to address pressing global issues, from social justice to environmental advocacy.

Experts will delve into the future of social platforms, discussing trends such as artificial intelligence, interactive media, emerging social networks and the integration of virtual and augmented reality. Several leading international companies in AI, digital marketing and media will also participate, offering attendees insight into industry advancements and potential collaborative opportunities.

The forum will offer 12 hours of programming daily and is expected to attract a wide range of attendees, from seasoned influencers to aspiring digital creators, as well as representatives from government and the private sector.