LuLu plants 3,000 trees in Eastern Province

LuLu’s tree planting campaign aligns with the Saudi Green Initiative.
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Updated 29 October 2024
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LuLu plants 3,000 trees in Eastern Province

LuLu Hypermarket recently hosted a community event in the Eastern Province in collaboration with Khobar Municipality, during which 3,000 chaste trees were planted. The event was attended by Abdullah bin Ali Al-Ayyadi, assistant director of the parks and beautification department at the municipality, who highlighted the role of the private sector in supporting environmental initiatives and driving sustainable development across the Kingdom.

LuLu’s tree planting campaign aligns with the Saudi Green Initiative, aimed at increasing green spaces and improving the quality of life across various regions of the Kingdom. The chaste tree was specifically chosen for its adaptability to the region’s climate, as well as its numerous environmental and health benefits. This tree symbolizes care for the environment and the provision of a healthy and sustainable life for future generations, reflecting LuLu Hypermarket’s commitment to supporting environmental issues and promoting sustainability.

Through this event, LuLu seeks to enhance environmental awareness among community members, emphasizing that tree planting is not merely a recreational activity but carries a powerful message urging everyone to participate in protecting the environment and conserving natural resources. The event witnessed wide participation from local community members, reflecting their growing concern for environmental issues and their desire to be part of sustainable environmental solutions.

Al-Ayyadi said that LuLu's initiative serves as a model for successful collaboration between the public and private sectors, enhancing the prospects for achieving the desired environmental goals.

Mohammed Ahmed Bobsheit, executive director of LuLu Group in the Eastern Province, said: “Through this initiative, we affirm that every tree we plant today is a seed of hope for a greener and more sustainable future. Caring for the environment is not just a duty toward the Earth, but a commitment to future generations. Together, we can make a positive difference that ensures a better world for generations to come.” 

Bobsheit also thanked Khobar Municipality for their support in making the initiative a success.

As part of its commitment to social responsibility and the Saudi Green Initiative, LuLu plans to organize more such tree planting events in the future, in addition to implementing several environmental awareness programs and activities for its customers across all its branches in Saudi Arabia.


How TCS is helping GCC businesses turn sustainability ambition into action

Updated 28 sec ago
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How TCS is helping GCC businesses turn sustainability ambition into action

As GCC countries advance toward ambitious goals like Saudi Arabia’s Vision 2030 and the UAE’s Vision 2031, sustainability is no longer optional: it’s essential. Businesses across the region are increasingly expected to show tangible progress on their environmental and social commitments. But turning these ambitions into measurable outcomes remains a challenge.

Many GCC organizations are committed to sustainability but struggle with fragmented and inconsistent ESG data. Information is often captured manually or stored in silos, disconnected from key business metrics. This makes it difficult to track progress, meet disclosure requirements, or gain a holistic view of impact. Adding to this complexity is a shifting regulatory landscape, with global ESG standards becoming more structured and mandatory.

The solution: smarter sustainability through technology
Tata Consultancy Services believes that technology is the key to solving these challenges. By leveraging advanced digital tools, including AI, IoT, blockchain, and cloud-based platforms, TCS helps organizations automate ESG data collection, unify information across departments, and generate actionable insights.

For example, the TCS Zero Carbon Platform enables businesses to monitor Scope 1, 2, and 3 emissions accurately and in real time. The platform provides a single, transparent view of sustainability performance and ensures that the data is audit ready. TCS also brings deep capabilities in digital twins: virtual models that allow businesses to simulate energy consumption and test decarbonization strategies in a risk-free environment.

These digital solutions also improve data accuracy and transmission, even in offshore or hard-to-access environments, while enabling predictive insights into program performance and ROI.

To ensure consistency and global credibility, TCS also helps organizations align their sustainability efforts with internationally recognized frameworks such as GRI, ISSB, SBTi, TCFD, and IFRS. This alignment goes beyond compliance, embedding ESG into enterprise architecture and business strategy.

TCS–TÜV SÜD: services for impact
To strengthen the credibility and assurance of data sustainability, TCS has partnered with TÜV SÜD, a global leader in testing, inspection, and certification. This collaboration brings together TCS’s digital innovation with TÜV SÜD’s technical validation and third-party certification expertise.

Together, they offer an end-to-end sustainability solution that enables organizations to capture and analyze emissions data using the TCS Zero Carbon Platform, validate results through TÜV SÜD’s independent assessments, and ensure compliance with evolving global ESG regulations, which will build trust with stakeholders through transparent, certified reporting.

Whether it’s conducting energy audits, supporting ESG risk mitigation, or designing a decarbonization roadmap, the TCS–TÜV SÜD approach empowers Middle East businesses to move confidently and efficiently toward their net-zero goals.

What GCC businesses should focus on
With regulatory expectations rising and stakeholders demanding more transparency, organizations in the GCC need to be proactive in how they approach sustainability. One key priority is automated ESG reporting, moving away from manual processes toward integrated systems that ensure data consistency, traceability, and auditability.

Another critical focus area is managing Scope 3 emissions, which requires companies to take accountability for their entire value chain, from suppliers to end-users. Finally, businesses must prioritize building data-backed narratives, using verifiable, high-quality ESG data to clearly communicate their sustainability progress and build trust with stakeholders.

The TCS advantage
TCS combines global experience with regional understanding to help GCC businesses embed sustainability into their core operations. From platforms like TCS Clever Energy and TCS Envirozone, to partnerships with TÜV SÜD and beyond, TCS enables organizations to transform their ESG goals into measurable, impactful outcomes.

As sustainability investment accelerates across areas like clean energy, carbon capture, and sustainable aviation fuels, TCS is well-positioned to guide GCC businesses in navigating this evolving landscape.

By bringing together digital innovation, strong partnerships, and deep industry expertise, TCS helps businesses in the GCC not only keep up, but lead, in the era of sustainable transformation.