16 Pakistani companies participate in UAE’s Beautyworld Middle East trade exhibition 

Particpants attend Beautyworld Middle East 2023 trade exhibition in Dubai, UAE. (Beautyworld Middle East/File)
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Updated 29 October 2024
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16 Pakistani companies participate in UAE’s Beautyworld Middle East trade exhibition 

  • Beautyworld Middle East trade fair, taking place from Oct. 28-30 in Dubai, features over 1,800 exhibitors 
  • Pakistani companies showcasing hair, cosmetics and skincare, fragrance, perfumes and personal hygiene products

ISLAMABAD: Sixteen Pakistani companies are taking part in Beautyworld Middle East 2024 trade exhibition, one of the most renowned and prominent beauty trade shows around the world, in the United Arab Emirates, the Pakistani consulate general in Dubai said on Tuesday. 

The Beautyworld Middle East 2024 is the region’s largest international trade fair for the beauty and wellness industries, taking place at the Dubai World Trade Center from Oct. 28-30. The exhibition is hosting over 1,800 exhibitors from 60 countries with Pakistani companies showcasing hair, cosmetics and skincare, fragrance, perfumes and personal hygiene products.

“Sixteen exhibitors from Pakistan are participating under the patronage of the Trade Development Authority of Pakistan (TDAP),” the Consul General of Pakistan in Dubai said. 

Pakistan’s UAE envoy Faisal Niaz Tirmizi praised Pakistani exhibitors, crediting them for introducing “innovative and high-quality products.” He said their participation was an important step toward promoting Pakistan’s beauty and personal care products globally.

The Pakistan Pavilion at the exhibition was inaugurated by the consul general of Pakistan, Hussain Muhammad, who highlighted that the event allowed Pakistani businessmen to present their products in a bid to promote exports and attract foreign investment.

He commended Pakistani exhibitors for diversifying their products and expanding their market, underscoring the consulate’s support in this regard at the “globalized” Dubai market.

Pakistani businesses regularly participate in exhibitions held in the UAE. Earlier this month, they took part in a four-day Gulf Information Technology Exhibition (GITEX) in Dubai to showcase its growing prowess in the IT sector, with a focus on tapping into the lucrative Middle Eastern markets. 


Pakistan, Azerbaijan call for de-escalation in the region amid widening Iran conflict

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Pakistan, Azerbaijan call for de-escalation in the region amid widening Iran conflict

  • PM Sharif condemns drone strike on the Nakhchivan exclave of Azerbaijan targeting civilians
  • He tells President Ilham Aliyev Pakistan stands in full solidarity with Azerbaijan and its people

PESHAWAR: Pakistan and Azerbaijan called for de-escalation in the region on Friday amid intensifying attacks on Iran by Israel and the United States, a day after drone strikes targeted civilians in Azerbaijan’s Nakhchivan exclave.

The appeal came during a telephone conversation between Prime Minister Shehbaz Sharif and Azerbaijan’s President Ilham Aliyev, according to an official statement, as tensions across the Middle East and the Gulf region continue to rise.

The call followed drone attacks on Thursday that wounded four people in Nakhchivan, an Azerbaijani exclave bordering Iran.

Baku accused Tehran of launching the drones and threatened retaliation, while Iran denied the allegation and blamed Israel — a close ally of Azerbaijan — for attempting to stage a provocation.

“During their conversation, the Prime Minister condemned, in the strongest terms, the drone attacks on Nakhchivan exclave of Azerbaijan yesterday that targeted innocent civilians,” said the statement released by Sharif office after the conversation. “He assured the Azerbaijani leadership that Pakistan stands in complete solidarity and support with the brotherly people of Azerbaijan at this difficult time.”

“The two leaders stressed on the need for de-escalation and restoration of peace in the region,” it added.

Sharif also briefed Aliyev on Pakistan’s diplomatic outreach following the crisis in Iran and the Gulf region.

Aliyev thanked the Pakistani leader for the call and appreciated the expression of solidarity from Pakistan, according to the statement.

Pakistan and Azerbaijan maintain close political and defense ties, with Islamabad also offering Azerbaijan and other Central Asian states connectivity to its southern ports to facilitate trade.

Pakistan has also repeatedly urged all sides involved in the escalating Iran confrontation to avoid further escalation and resolve disputes through dialogue and diplomacy.