AlUla farmers’ market showcases region’s vibrant heritage, date culture

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AlUla Dates Season began on Sept. 13 and will continue until Nov. 9 (SPA)
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AlUla Dates Season began on Sept. 13 and will continue until Nov. 9 (SPA)
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AlUla Dates Season began on Sept. 13 and will continue until Nov. 9 (SPA)
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AlUla Dates Season began on Sept. 13 and will continue until Nov. 9 (SPA)
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Updated 21 October 2024
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AlUla farmers’ market showcases region’s vibrant heritage, date culture

Riyadh: The Royal Commission for AlUla has launched a farmers’ market to showcase the region’s vibrant heritage as part of the AlUla Dates Season, the Saudi Press Agency reported on Monday.

A highlight of the season, the market at Al-Manshiyah Plaza displays innovative uses of dates in various products, with interactive sessions featuring renowned chefs that celebrate AlUla’s culinary legacy and inspire creative date-infused dishes.

AlUla Dates Season, which began on Sept. 13 and will continue until Nov. 9, is organized in collaboration with various government and private entities.

The dates auction is an integral part of the season and sees a surge in commercial activity, with traders and consumers flocking to purchase large quantities of dates.

The auction plays an important role in fostering business opportunities for farmers and buyers, driving annual date sales.

The auction, held on Fridays and Saturdays, attracts date traders and processing companies.

As part of the festival, an award ceremony will honor participating farmers, with prizes of SR75,000 ($20,000) for the top spot, SR50,000 for second place, and SR30,000 for third.

Winners will be selected based on set criteria, including sales volume and value.

The royal commission emphasizes its commitment to supporting farmers through programs, workshops, and training courses aimed at promoting sustainable practices and increasing productivity.

This initiative aligns with the goal of enhancing the competitiveness of AlUla dates both domestically and regionally, thereby fostering economic development through the agricultural sector.

AlUla yields various types of dates, including medjoul and ambara. Last year‘a dates season saw 600 farmers participate, generating sales of SR13 million.

At the same time, 113,000 tonnes of dates were produced from more than 3 million date palm trees spread over 10,000 hectares in the region.


Kingdom key player in regional peace, EU official says

Updated 17 January 2026
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Kingdom key player in regional peace, EU official says

  • Hana Jalloul Muro highlights Riyadh’s role in regional stability, economic growth and advancing EU-Saudi strategic ties

Riyadh: Hana Jalloul Muro, vice-chair of the European Parliament’s Foreign Affairs Committee, has praised Saudi Arabia’s role as a “reliable partner” to the EU.

Describing the Kingdom as a “key international actor,” she highlighted its pivotal role in regional stability, including brokering peace talks on Ukraine, promoting peace in Palestine, and supporting stable governments in Lebanon and the Syrian Arab Republic.

“Saudi is a reliable partner because it is a country that has demonstrated that with Vision 2030, only in the last five, six years, it has changed impressively. It has a major women’s labor force, a very low youth unemployment rate and is growing very fast,” Muro told Arab News.

Speaking on the sidelines of the Future Minerals Forum in Riyadh, she added: “Saudi Arabia is becoming a key major player in the international arena now — for peace conversations on Ukraine, supporting the Syrian government, paying Syria’s external debt, stabilizing the government in Lebanon, promoting peace in Gaza, in Palestine and pushing for a ceasefire, too.

“So, I think it is a very key international actor, very important in the region for stability,” Muro added.

Explaining why she considers the Kingdom a reliable partner, Muro said: “It’s a country that knows how to see to the East and to the West.”

Muro also serves as the European Parliament’s rapporteur for Saudi Arabia, and is responsible for drafting reports on legislative and budgetary proposals and other key bilateral issues.

In mid-December 2025, the European Parliament endorsed a road map to elevate EU-Saudi relations into a full-fledged strategic partnership, which Saudi Ambassador to the EU Haifa Al-Jedea described as “an important milestone” in bilateral ties.

The report highlighted the possibility of Saudi-EU visa-free travel, reaffirming the EU’s commitment to advancing a safe, mutually beneficial visa-free arrangement with the five GCC countries to ensure equal treatment under the new EU visa strategy.

“One of the key hot topics is the visa waiver to Saudi Arabia, which I always support,” Muro said. “Saudi Arabia has, as you are aware, been in cascade for five years, and I think we need to work toward a visa waiver.”

The report also highlighted the economic significance of Saudi tourists to EU member states, particularly for the hospitality, retail and cultural sectors, while emphasizing that Saudi citizens do not pose a source of irregular migration pressure.

When asked about the status of the visa waiver, Muro said: “The approval, it is the recommendation to the commission to take into account its importance. We need to advance on that because we are in the framework of this strategic partnership agreement that covers many topics, so this is why the visa waiver is a central key issue.”

She added: “I think by now we recognize the international role of Saudi Arabia and how important it is to us as a neighbor — not only for security, counter-terrorism and energy, but for everything. We need to get closer to partners like the GCC, Saudi specifically.

“And I think that we need to take Saudi Arabia as a very big ally of ours,” Muro said.

During her time in Riyadh, Muro took part in a panel at the forum focused on the EU-KSA business and investment dialogue, and advancing the critical raw materials value chain.

On the sidelines, she met Saudi Vice Foreign Minister Waleed Elkhereiji to discuss ways to further strengthen Saudi-EU relations.

She also met Hala Al-Tuwaijri, chairwoman of the Saudi Human Rights Commission, saying: “I have to congratulate you and the government, your country, on doing a great job.”