DUBAI: French Algerian model Loli Bahia graced yet another Yves Saint Laurent Beauty campaign this week, fronting the launch of the brand’s Inks Vinyl Cream lipstick.
In the video, she is seen applying a vibrant red shade from the collection, showcasing the product’s high shine finish and bold color.
This is not the model’s first collaboration with Yves Saint Laurent Beauty. Named a brand ambassador in January 2023, Bahia has since maintained an ongoing partnership with the brand.
Earlier this year, she starred in a video campaign that featured Bahia applying two shades of the brand’s Rouge Pur Couture The Slim lipsticks. The orange and nude hues were titled “Fiery Vermillion” and “Scorching Brown.”
Bahia is quickly shaping up to be one of the most in-demand models in the industry, becoming a runway fixture in just a few months after a breakthrough Spring 2022 fashion season, where she walked in 65 shows.
The model, who is signed to Women Management Paris, made her runway debut in 2020 at Louis Vuitton’s Fall 2021 show. She would go on to star in the Parisian luxury house’s advertising campaign for Fall 2021.
Since then, she has walked for a host of prestigious labels, including Chanel, Givenchy, Lanvin and Valentino.
In September, she maintained a busy schedule, walking in both Milan and New York Fashion Weeks.
In New York, she modeled for American designer Tory Burch, wearing a sleek, structured black ensemble from the Spring/Summer 2025 collection. The outfit featured asymmetrical cuts and overlapping panels, offering a modern, deconstructed look. The top had a wrap-like structure with subtle ties at the front, while the skirt featured a high slit, complemented by oversized statement earrings and classic black peep-toe heels.
Following her appearance in New York, Bahia wowed audiences in Milan at a Gucci show. She wore a charcoal grey, tailored zip-up jacket with a prominent, pointed collar and a slightly oversized fit, striking a balance between relaxed and structured aesthetics. The ensemble was paired with matching wide-leg trousers and accessorized with a sleek, metallic choker and white loafers detailed in black.
