Salam Mobile renews partnership with Zain KSA

Salam Mobile CEO Ahmed Al-Anqari and Acting CEO of Zain KSA Saad bin Abdulrahman Al-Sadhan signed the agreement.
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Updated 12 October 2024
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Salam Mobile renews partnership with Zain KSA

The Integrated Telecom Company, known as Salam Mobile, has extended its strategic partnership with Zain KSA, a provider of telecommunications and digital services in Saudi Arabia. This newly signed agreement extends the collaboration until 2030, focusing on expanding and enhancing Salam Mobile’s services by leveraging Zain KSA’s cutting-edge hosting capabilities and advanced telecommunications infrastructure.

This collaboration aligns with Salam Mobile’s strategy to elevate user experiences, strengthen its presence, and expand its services across the Kingdom. By leveraging Zain KSA’s advanced 5G infrastructure and digital capabilities, Salam Mobile will deliver enhanced mobile solutions, while contributing to the Kingdom’s broader digital goals. The partnership also reinforces Zain KSA’s dedication to promoting digital inclusion and advancing Saudi Arabia’s telecommunications and smart services sectors. Through direct, strategic investments in innovation and expansion, Zain KSA empowers mobile virtual network operators like Salam Mobile, along with other digital service providers, to grow and actively participate in the Kingdom’s digital transformation journey.

Salam Mobile CEO Ahmed Al-Anqari said: “Our partnership with Zain KSA has been instrumental in supporting our growth and expansion plans, playing a pivotal role in our transformation as a key contributor to the Kingdom’s digital transformation journey. With the renewal of this strategic partnership, we will leverage one of the most advanced 5G networks in the region, enabling us to expand our coverage and enhance our service and product portfolio for both individuals and businesses. This move reaffirms our commitment to building strong partnerships and harnessing cutting-edge technologies to accelerate digital transformation and support the Kingdom’s broader objectives.”

Acting CEO of Zain KSA Saad bin Abdulrahman Al-Sadhan added: “We remain committed to supporting the realization of Saudi Vision 2030 and our leadership’s aspirations to transform the Kingdom into a global hub of innovation and a smart digital economy. As a leading telecommunications provider, we recognize our duty to promote digital inclusion, which enhances the daily experiences of our customers and helps them achieve their goals. Our responsibility also extends to our partners in this vital telecom sector, particularly mobile virtual network operators. Empowerment drives impact, and inclusive partnerships yield widespread benefits. This is why we are focused on creating a level playing field that serves everyone and improves the overall quality of services and solutions. In line with this vision, we are pleased to extend our strategic partnership with Salam Mobile until 2030, building on years of successful collaboration.”

The partnership between Zain KSA and Salam Mobile, begun in 2021.


ALJ Motors champions Toyota SUVs’ off-road legacy

Updated 07 January 2026
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ALJ Motors champions Toyota SUVs’ off-road legacy

Abdul Latif Jameel Motors, the authorized distributor of Toyota vehicles in Saudi Arabia since 1955, has launched the second edition of its off-road initiative — an immersive driving experience designed to engage guests and showcase the real-world capabilities of Toyota’s SUV lineup in the Kingdom’s desert terrains. The activation takes place on weekends, starting initially in Riyadh and continuing through Jeddah, before concluding in Dammam on Jan. 24.
The multi-city activation is designed to engage guests through Toyota’s SUV lineup in fun and exciting ways, offering a hands-on opportunity to experience vehicle performance, control, and versatility. The lineup features a wide range of Toyota SUV models, including the Land Cruiser HEV Max, a hybrid vehicle built for performance. Beyond the off-road drives, the activation offers a welcoming weekend setting with supporting activities suitable for families and younger guests, creating a well-rounded experience for visitors of all ages.
Building on the success of its inaugural edition, which welcomed more than 4,500 participants and attracted over 10,000 attendees, the second edition continues to focus on meaningful guest engagement through interactive and experiential driving activities while emphasizing safety, trust, and enjoyment. Through this approach, ALJ Motors champions Toyota’s off-road legacy while creating an experience that further connects guests with Toyota’s renowned SUV lineup.
Shahad Nassier, managing director of marketing communications at ALJ Motors, said: “Following the strong response to the inaugural season, the return of this off-road experience allows us to continue engaging our guests in an authentic and exciting way. In this second edition, we have further refined the driving routes and elevated the overall experience to better serve our guests and their families. By bringing Toyota’s SUV lineup into real desert environments, we provide an opportunity for guests to experience vehicle performance firsthand, while reinforcing the values of reliability and capability that have long defined Toyota’s presence in the Kingdom.”
The experiential initiative deepens guest relationships, supports informed vehicle choice, and reflects ALJ Motors’ ongoing role in delivering reliable and diversified mobility solutions across the Kingdom, in line with Saudi Vision 2030. 
Guests interested in participating in the off-road experience can register for the upcoming activations in Jeddah on Jan. 9-10, followed by Dammam on Jan. 16-17 and 23-24, through ALJ Motors’ official social channels.