ISLAMABAD: The UN agency dedicated to promoting children’s rights worldwide appointed renowned performing artist Saba Qamar as its first National Ambassador in Pakistan on Friday, with Qamar calling it an honor to be chosen to work for the well-being of children in the country.
UNICEF regularly appoints national ambassadors in countries around the world, leveraging the influence of celebrities to raise awareness for children’s rights and issues like education, health care and protection.
High-profile figures such as David Beckham in the UK and Shakira in Colombia have used their platforms to support the UN agency’s global initiatives.
The appointment of Qamar in Pakistan comes on the International Day of the Girl Child, which highlights the unique challenges faced by girls globally.
“We are delighted to announce renowned actor @sabaqamarzaman as our first National Ambassador for Child Rights in Pakistan to champion the rights of children and girls everywhere,” the UN agency announced on Instagram.

It also shared Qamar’s reaction in an official handout.
“It’s an honor to join UNICEF,” she said. “I will echo our shared mission of achieving every right for every child wherever I am.”
“In my recent travels, I have seen both the challenges children and women face in this country and the difference UNICEF’s dedicated efforts are making,” she continued. “I promise to play my part for the children and young people of Pakistan so that they can dream and have the chance to fulfill their dreams.”
UNICEF said Qamar would help raise awareness of children’s rights and issues affecting young people, such as child marriage, mental health, lack of education and the impact of violence, exploitation and child poverty.
Qamar, one of Pakistan’s most versatile and critically acclaimed actresses, has been praised for her performances in both Pakistani and Bollywood productions, including her award-winning role in Baaghi and her Filmfare-nominated performance in Hindi Medium.
Her dedication to the arts has earned her several accolades, including Pakistan’s prestigious Pride of Performance award, solidifying her influence both domestically and internationally.