RIYADH: The Saudi Cancer Foundation has teamed up with e-commerce platform Metro Brazil to raise funds during Breast Cancer Awareness Month.
The global health campaign, which is held every October and known as Pinktober, aims to promote screening and prevention of the disease, which affects 2.3 million women worldwide.
Throughout the month, Metro Brazil, which sells luxury Brazilian shapewear, will donate 5 percent of the value of its sales of its post-surgery products to the foundation.
The range, which features 25 items, is designed to empower women who have undergone breast surgery to navigate their recovery.
CEO Alaa Kara Ali said: “Pinktober is a global movement dedicated to raising awareness and promoting the fight against breast cancer. By supporting this cause, Metro Brazil aims to contribute to the well-being of women in the Middle East and beyond.
“Our partnership with the foundation reflects our ongoing dedication to women’s health and well-being. Together, we can make a greater impact in the lives of survivors by providing essential recovery aids and amplifying breast cancer awareness.”
The Saudi Cancer Foundation is committed to helping breast cancer patients through early detection, education and recovery programs.
Breast cancer is one of the most common cancers affecting women, although it can also affect men.
Pinktober was launched in 2006 to provide a platform for advocacy organizations, health departments, retailers and community groups to raise awareness of the disease and support those affected by it.
