Inside Afikra: Born in New York, the collective has been cultivating curiosity and community for a decade

Mikey Muhanna is the brainchild behind Afikra — a platform for salon-style community gatherings. (Supplied)
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Updated 03 October 2024
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Inside Afikra: Born in New York, the collective has been cultivating curiosity and community for a decade

  • ‘We were this small community of 15 people. Now we’re hosting events at the Lincoln Center,’ says founder Mikey Muhanna  

RIYADH: In 2014, Lebanese millennial Mikey Muhanna was living in New York. Despite having a healthy social scene swirling around him, he yearned for a community in which he could connect with fellow Arabs in a way that made sense to him and his “nerdy” sensibility. His brainchild, Afikra — a platform for salon-style community gatherings — was born out of a personal quest to reconnect with his Arab roots.  

In doing so, he unknowingly embarked on a journey that would eventually lead him to become the steward of a unique global movement. 




An Afrika event in Bahrain in 2019. (Supplied)

As a former school teacher, Muhanna was inspired by the Pen League, a collective of active Arabs and Arab-American wordsmiths living in New York a century before. He, too, wanted to collaborate and collide with fellow Arab residents in the area who wanted to explore and reflect upon their heritage and their sense of belonging. He didn’t want to linger on stereotypes associating Arabs with violence and oppression; he wanted to exchange ideas about other Arab identities and histories, to be part of something that went deeper than a text book or social media.  

He started small with a humble gathering of like-minded people in Brooklyn, hosting Afikra nights first in his own apartment, and then in those of other members.  

Fast-forward to 2024, and Afikra (which roughly translates to “and by the way”) now has more than 200,000 members globally and has become a brand in its own right. When people see the Afikra logo, they know they can expect quality content that is invigorating, interesting and informative. Muhanna now has a trusted team of staff and volunteers that he relies on to get the message out and the work done. 

“We were this small community of 15 people. Now we’re hosting events at the Lincoln Center, which is crazy,” Muhanna tells Arab News. In the week beginning Sept. 24, Afikra was celebrating its 10th anniversary with a few famous friends on stage — including architect Rami Abou Khalil, Sudanese singer Alsarah, Lebanese-British journalist Zahra Hankir, and Moroccan-American author and political scientist Hisham Aidi — at locations across New York, including the aforementioned Lincoln Center. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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The success of Afikra lies not in its numbers, but in its spirit. It’s a place where curiosity reigns supreme, where the pursuit of knowledge is a shared experience and where members of the global Arab diaspora come together to explore and redefine the cultural landscape of the Arab world — especially during these turbulent times. 

Muhanna, who is now based in Lebanon, knows that Afikra has become a vital archival resource for the future. It provides a platform for people from the Arab region to be taken seriously within the wider world (with its Afikra Academy, the organization offers free lesson plans and material for teachers and students). It is a place where “hope” lives, Muhanna says. 

There is also an Afikra podcast; an array of book-club meetings, film screenings and workshops; and strategic partnerships with institutes including Qatar Museum, NYU Abu Dhabi, Jameel Arts Center and the British Council. Its members and organizers are constantly exploring new ways to amplify Arab stories and lessons. Nobody in the Afikra world is “stingy” with their knowledge, Muhanna says, everyone is there to make the space more informed than when they came in. 




Omar Offendum, Mona Miari and Zafer Tawil perform in New York on Sept. 24 as part of Afikra’s 10-year anniversary celebrations. (Supplied)

Afikra doesn’t encourage passive consumption, instead, it invites participants to actively engage on some level — whether by asking questions or answering them, or both. Through its curated series of talks, interviews and workshops, Afikra provides a platform to delve into diverse topics ranging from classical Arab literature to modern art, from regional politics to architectural heritage. 

“We’re trying to get people to contribute... not just come and see and be seen,” Muhanna explains. “We want you to generously contribute.” That is the essence of Afikra — every voice matters, learning is reciprocal and the lines between teacher and student blur. 

“The last 10 years have been kind of this act of relocating myself with all these people,” he continues. “We’re all redefining the topography of the Arab world in our imaginations, but also in real life.”  

This idea is central to Afikra. It’s about creating a space where the rich, multifaceted history of the Arab world can be explored in its entirety—the good, the bad, the complex, and the confusing. By doing so, it is helping to shape a more nuanced understanding of the Arab world. At its core, Afikra is about intellectual curiosity.  

“We are essentially a collection of our interests,” Muhanna says. “We’re telling people you are allowed to engage in those interests.”  

The Afikra community is geographically diverse, but there’s a sense of shared purpose and responsibility that unites it. As Muhanna puts it, “You have inherited this region, and you’re trying to be a steward of this region and try to make it the best version of itself.” 

Over the past decade, Afikra has hosted more than 400 events, featuring scholars, artists and thought leaders from across the Arab world and its diaspora — from its signature “Conversations” series, in which experts are interviewed on subjects ranging from poetry to archaeology, to its “Salon” talks, in which community members present research on topics of personal interest. These events, many of which are available for free online, have attracted a wide and diverse audience.  

What’s particularly noteworthy is the extent to which Afikra has managed to remain inclusive and accessible. Unlike many academic or cultural institutions, Afikra doesn’t cater solely to experts or scholars or to the elite influencers. Instead, it welcomes everyone, from those deeply entrenched in Arab studies to those just beginning their journey of exploration. 

Afikra operates regular chapters in numerous cities, including New York, Beirut, Berlin, Marrakesh, London, and, of course, Riyadh.  

For Muhanna, the success of Afikra is not just about numbers or algorithms; it’s about the impact the platform has had on individuals and the community at large — and on him personally. 

“The responsibility is immense, for sure,” he says. “But the joy is immense, too.” 


Looking great: Skincare in the spotlight at Hia Hub

Updated 01 November 2024
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Looking great: Skincare in the spotlight at Hia Hub

DUBAI: Hia Hub, Saudi Arabia’s conference for fashion, beauty and lifestyle, returned this week for its fourth edition in Riyadh’s JAX district, featuring discussions, masterclasses, workshops, interactive exhibitions and live performances.

Among the highlights were several appearances by Patrick Chalhoub, president of Chalhoub Group, where he and the guest speakers discussed the latest developments in the skincare industry as part of “The Skincare Edition: Unfiltered” summit.

“The whole idea of the summit is to take our visitors — be it professionals, skincare lovers, or customers who don’t have enough knowledge — through different experiences,” Chalhoub told Arab News ahead of the event.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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“They get to diagnose their skin, so they know which areas to focus on, but in a playful way, where people come and engage in all these different experiences, each one brought by a different brand. They’ll learn more in a non-commercial way, almost like a discovery game.”

Speaking about the skincare landscape in Saudi Arabia and the Gulf region, Chalhoub said he had noticed different trends among younger and older consumers.

“The more mature group, I would say, tends to be quite traditional in their skincare habits. They prefer brands they know and trust more than anything,” he said.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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“Although mature women are the ones who might benefit more from extensive skincare routines, they tend to use fewer products that target specific needs.”

By comparison, people under 30, including men, were “much more conscious of their wellness,” Chalhoub said.

“They use skincare products more frequently and are willing to experiment with innovative products, even with brands that are not necessarily very popular.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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“They read more. They are more curious and adventurous, which is why South Korean and Japanese brands, even though they’re not that well known here yet, are making a strong impact in the region.

“Asia has such a big skincare market, with a lot of laboratory research,” he said.

Chalhoub also discussed how climate and culture can influence people’s skincare habits.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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“For example, in the Gulf region in general and Saudi Arabia in particular, we know the sun here is very strong. So, sunscreen and products that protect against sun-related damage are essential here.”

People also used more moisturizers to ease the irritation of sun-dried skin, he said.

Chalhoub said that while he believed an era of homegrown skincare products could be on the horizon, it was not an easy industry to break into.

“There is a certain level of research and professionalism required in order to be able to do it,” he said.

“It’s not just about creating packaging and making it attractive, you really need to make sure that the product contains high-quality ingredients. Entering the skincare market will always be more complex.”


Displaced Gazan artists’ work on display in ‘Under Fire’  

Updated 01 November 2024
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Displaced Gazan artists’ work on display in ‘Under Fire’  

  • An exhibition in Amman shows works smuggled out of Gaza during the ongoing Israeli assault 

DUBAI: A couple tenderly embracing each other; a family gathering; a flowering cactus; and a sunset colored in pink, yellow and orange. Such imagery represents some of the delicate drawings produced by four displaced Gazan artists, whose works are currently being showcased at Darat Al-Funun, an art center in Amman.  

Other images on display make for less comfortable viewing: exhausted people with missing limbs; men kneeling blindfolded in their underwear; women and children whose eyes are wide with terror. 

“Under Fire,” which runs until the end of the year, consists of around 80 artworks by Palestinian artists Basel Al-Maqousi, Majed Shala, Raed Issa and Sohail Salem. All four have been forced from their homes due to the ongoing Israeli assault on the Gaza strip, which began in October 2023.  

A piece by Basel Al-Maqousi from the series 'I Draw with Love, not with War.' (Supplied)

For the exhibition’s curator, Mohammad Shaqdih, receiving the artists’ highly-charged artworks proved to be a cathartic experience. “I was following their work on social media, but when (the pieces) reached Amman and I held them in my hands, I cried at first, to be honest,” Shaqdih tells Arab News. “I was in a state of sadness and I don’t know why. While I was looking through them, I would take a drawing and then quickly put it away. There’s so much death, sadness and blood in these works. At the same time, they embody a form of resilience and resistance. They have life.”  

Organizing any art exhibition comes with its own set of challenges, but planning “Under Fire” was exceptionally difficult.  According to Shaqdih, communicating with the artists through messaging applications and having their works transported across the border were the main issues faced by the curatorial team.  

Raed Issa, 'Friends.' (Supplied)

In May and June 2024, around 100 artworks were taken from Gaza to Egypt. In early October, the works reached Jordan. “These works were passing through some conditions that were dangerous. Some of works were damaged or torn apart,” explains Shaqdih. “It was an adventure taking these works out of Gaza, but, thank God, they reached us.”  

The surviving artworks — predominantly sketches and line drawings — were created, by necessity, using the most basic of materials. Raed Issa, for instance, created his figurative images on medical aid packages using tea as a coloring base. Sohail Salem drew intensely-lined pen drawings in school notebooks provided by the UN Relief and Works Agency.  

Al-Maqousi is showcasing a series of drawings of daily life in crowded camps. “He said: ‘These works are not paintings or works of art for people to see or buy. They are a part of our bodies,’” Shaqdih says.   

Sohail Salem, 'Tala Abu Ajwa, Girl Skater.' (Supplied)

Thematically, the artworks — which are being sold to benefit the artists — are simple and touching. They evoke despair, loss and confusion, but there are elements of hope, love and beauty. One of Issa’s images of two young individuals, depicted with unclear features, is slightly enlivened by the red flowers they hold in their hands.  

“When you read the artists’ incredible accompanying statements, they’re full of human feelings,” Shaqdih says. “What they’re saying is that despite everything they’re going through with this genocide, they are still standing strong and resisting even if it’s through the act of drawing the daily massacres. They’re still able to work and express their existence as human beings under all the ugliness in this world. It’s a form of resistance and resilience.” 

Majed Shala, born in Gaza in 1960, is one of the exhibition’s participants. His works in “Under Fire” depict personal memories, scenes of nature, and life under bombardment. 

Shala’s home and studio were destroyed more than a year ago and he lost all of his artworks. “Under the sound of nonstop bombing, we were (told) to leave our area. We didn’t know where to go,” he tells Arab News. Shala is currently in Deir Al-Balah in central Gaza, where, he says, “the situation is continuously difficult. There is no safety and there are no essential supplies.”  

On a positive note, he says he feels a sense of pride at having his sketches on display in Amman, a city he loves and where he has many friends.  

“I hope that the world stands by those who have the rights, who own the land,” says Shala, “and doesn’t simply watch indifferently from a distance.”  


Saudi designer Nouf Al-Rashed launches latest collection in London

Updated 01 November 2024
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Saudi designer Nouf Al-Rashed launches latest collection in London

RIYADH: Narma, the label founded by Saudi designer Nouf Al-Rashed, showcased its inaugural collection, titled Agal, in London this month. 

The womenswear line features the black cord of the agal — the Arab men’s clothing accessory that keeps the ghutrah in place — as a central theme throughout each piece. 

“The Agal collection is inspired by the rich heritage of the Middle East, particularly the agal, a symbol of honor, pride, and identity,” Al-Rashed told Arab News. “By reimagining this traditional piece, we are blending the past with the present, offering modern fashion that pays homage to our roots while embracing a contemporary, global aesthetic. 

The designs prioritize inclusivity and accessibility, moving away from traditional gendered pieces. (Supplied)

“While we are not exclusively a womenswear line, in the context of the agal we do feel drawn to highlight it most,” she continued. “Our womenswear line seeks to empower women with designs that are not only luxurious and beautifully crafted but also deeply connected to a meaningful narrative. It’s about sharing heritage and offering elegant pieces with character. Moreover, the collection is a blend of heritages, a concept that resonates deeply with the Narma brand.” 

The designs prioritize inclusivity and accessibility, moving away from traditional gendered pieces, she explained. 

“In this collection, the agal — a traditional male accessory — has been transformed into a bold and symbolic design element.  As women were traditionally excluded from the Agal, we wanted to bring in the idea of a woman’s crown. We aimed to share this symbol of honor with a female audience, making it more inclusive and accessible to all,” said Al-Rashed.

Saudi designer Nouf Al-Rashed is the founder of Narma. (Supplied)

 Sustainability is also a core principle for Al-Rashed, who is dedicated to crafting durable, ethically-produced ensembles. 

“We use eco-certified fabrics to ensure our materials are responsibly sourced. We also upcycle dead stock fabrics, minimizing waste and promoting circularity in fashion,” she said. “We work with partners who follow fair labor practices and prioritize minimizing environmental impact. Our designs are optimized to eliminate fabric waste, and we embrace a slow-fashion approach, producing just one carefully curated collection each year. By releasing limited editions, we avoid overproduction and remain true to our sustainable values.” 

While the inaugural showing of the Agal collection was in London, Al-Rashed plans to bring it to the Kingdom before the end of the year.  (Supplied)

Al-Rashed also revealed the deep influence that her parents have had on her career. Her mother May Aljabr's philanthropic efforts with the Saudi Cancer Foundation, along with her father Rashed Al-Rashed's achievements in the world of business, have inspired her to make a meaningful impact in her own right, she said. 

While the inaugural showing of the Agal collection was in London, Al-Rashed plans to bring it to the Kingdom before the end of the year. 

“Although the inspiration for the Agal collection is deeply rooted in Middle Eastern culture, the idea and the brand of Narma were born in London. It felt natural to launch the collection here, in the city that shaped so much of our creative journey. Soon in Riyadh, we will be bringing Narma back to the culture that inspired the collection. 

“We hope to evoke in all audiences the same sense of playfulness, curiosity, imagination, and lightness that we felt while bringing this collection to life.” 


Hia Hub: Day 2 sees industry leaders discuss evolution of skin care, market opportunities

Updated 31 October 2024
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Hia Hub: Day 2 sees industry leaders discuss evolution of skin care, market opportunities

  • Patrick Chalhoub: Many consumers, particularly men, are not fully engaged in skin care routines
  • Session underscored a collective commitment to enhancing skin care knowledge and practices in the Middle East

RIYADH: Hia Hub, Saudi Arabia’s fashion, beauty and lifestyle conference, is set to run until Nov. 3 and Thursday’s lineup of talks featured a session called “The Current Landscape of Beauty and the Evolution of Skin Care” that saw panelists discuss the desire to grow the skin care segment of the regional beauty industry.

Moderated by Lynn Al-Khatib, vice president of communications at luxury goods retailer and distributor Chalhoub Group, the session featured the likes of Patrick Chalhoub, group president of the Chalhoub Group; Franck Marilly, chairman of Shiseido EMEA; Hasmik Panossian, regional general manager of Sephora Middle East; Laurent Duffier, managing director of L’Oreal Middle East; and Henk van der Mark, vice president of retail, commercial and business development at Estee Lauder Companies EMEA.

Patrick Chalhoub spoke of the responsibility that comes with being a market leader, saying: “As a market leader in the GCC (Gulf Cooperation Council) and Saudi Arabia, we carry a significant responsibility to grow the beauty market.”

Notably, while fragrances dominate the market, skin care usage lags behind at only 10 percent, compared to 35 percent globally and 50 percent in Asia.

This, according to the panelists, indicates a substantial opportunity for growth.

Chalhoub highlighted the potential growth area, saying: “Many consumers, particularly men, are not fully engaged in skin care routines, often using just one or two products daily.”

Marilly added to the discussion, reflecting on the cultural differences in skin care practices.

He said: “In Asia, skin care accounts for 50 percent of a $35 billion market. While the Middle East represents a smaller segment, we have ambitious goals.”

Marilly also underscored the importance of education, saying that “utilizing advanced technologies like skin analysis and DNA testing can greatly enhance consumer knowledge.”

The importance of technology was mirrored in the contribution of Duffier, who said that L’Oreal “harnesses scientific formulas and cutting-edge technology to deliver exceptional results,” while referencing tools that analyze skin to suggest appropriate treatments.

He added: “The rising interest in cosmetic procedures among younger demographics indicates a strong demand for effective solutions.”

The importance of education and raising awareness about the power of skin care came up again and again.

Van der Mark said: “In Europe and Asia skin care is deeply embedded in cultural practices. In contrast, the Middle East shows a gap in skin care education and usage.”

He pointed out that with 60 percent of the population under 30 in the Middle East, North Africa and Pakistan, according to the International Monetary Fund, there was a significant potential to engage younger consumers who prioritized health and wellness.

Panossian spoke of the importance of understanding customer needs, adding: “With over 3,000 Sephora stores globally, we gather valuable feedback on products and ingredients … consumers are increasingly focused on ingredients, so we prioritize transparency and authenticity in our communications.”

The session underscored a collective commitment to enhancing skin care knowledge and practices in the Middle East, with industry leaders agreeing on the need for collaboration, education, and innovation to drive growth in the market.

As the beauty landscape continues to evolve, these efforts will be essential in shaping a more informed and engaged consumer base.


AlUla, Ferrandi Paris team up to open culinary training college

Updated 31 October 2024
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AlUla, Ferrandi Paris team up to open culinary training college

  • Ferrandi Paris AlUla Campus will open later this year, with an inaugural intake of 100 students

ALULA: The Royal Commission for AlUla has partnered with Ferrandi Paris to establish a culinary arts, tourism and hospitality training college in the city.

Announced on Thursday at the Future Investment Initiative in Riyadh, the Ferrandi Paris AlUla Campus will open later this year, with an inaugural intake of 100 students.

It will offer three-year diploma programs in culinary arts, hospitality and tourism, taught by professionals from the Saudi Arabia-based Colleges of Excellence and following the Ferrandi Paris curriculum.

Open to high school graduates from AlUla and across the Kingdom, the program aims to equip students with vital skills to support the city’s growth as a global tourism and investment destination.

The partnership is in line with both the RCU’s broader goals of upskilling the AlUla community in sectors such as culture, heritage and tourism and Saudi Vision 2030, the commission said.

Ferrandi Paris is a prestigious culinary institution with more than a century of expertise in hospitality training. It said it would bring its hallmark high standards to the new college, enhancing AlUla’s educational and vocational offerings and fostering stronger Saudi-French cooperation.