Bridgestone latest Japan firm to end Olympics sponsorship

Tire giant Bridgestone has become the latest Japanese firm to end its Olympics sponsorship. The decision comes after Japanese electronics giant Panasonic and auto titan Toyota said last month they had decided to end their top-tier Olympic sponsorship. (File/AFP)
Short Url
Updated 02 October 2024
Follow

Bridgestone latest Japan firm to end Olympics sponsorship

  • The decision comes after Japanese electronics giant Panasonic and auto titan Toyota said last month they had decided to end their top-tier Olympic sponsorship
  • Bridgestone struck sponsorship deals with the Olympics for 10 years in 2014 and the Paralympics for six years in 2018
  • The contract will not be renewed when it expires at the end of 2024, the firm said

TOKYO: Tire giant Bridgestone has become the latest Japanese firm to end its Olympics sponsorship, following pullouts by Toyota and Panasonic, saying it wants to focus on motorsport.

Bridgestone said on Tuesday that it “still strongly believes in the IOC’s vision of ‘building a better world through sport’,” referring to the International Olympic Committee.

“Still believing in the power of sports, the company will carry that momentum forward” by using tire products to “drive innovation,” a statement said.

The decision comes after Japanese electronics giant Panasonic and auto titan Toyota said last month they had decided to end their top-tier Olympic sponsorship.

Toyota’s chairman Akio Toyoda has said the Olympic Games were “becoming increasingly political,” while Panasonic announced their withdrawal citing “management considerations.”

Bridgestone struck sponsorship deals with the Olympics for 10 years in 2014 and the Paralympics for six years in 2018, a company spokesman told AFP on Wednesday.

The contract will not be renewed when it expires at the end of 2024, the firm said.

In December, Bridgestone said it had been named as the tire supplier for the Formula E World Championship from 2026.

It described its role in the championship for electric cars as “a cornerstone of the company’s sustainable global motorsports strategy.”


Rabiot double lifts Milan after early scare at Como

Updated 16 January 2026
Follow

Rabiot double lifts Milan after early scare at Como

  • Milan are second in the standings on 43 points, three behind rivals Inter Milan and three clear of Napoli in third, while Como are sixth with 34 points

COMO, Italy: AC Milan came from behind to earn a 3-1 victory at Como on Thursday, with Adrien Rabiot scoring twice to keep the away side in the Serie ​A title race.
Milan are second in the standings on 43 points, three behind rivals Inter Milan and three clear of Napoli in third, while Como are sixth with 34 points.
Como made the brighter start and took the lead after 10 minutes when Marc-Oliver Kempf rose to head home a corner.
Despite the hosts controlling much of the first half, Milan struck ‌in stoppage ‌time as Christopher Nkunku calmly converted ‌from ⁠the ​penalty spot ‌after Kempf was penalized for pushing Rabiot.
Milan goalkeeper Mike Maignan produced a series of strong saves to keep Como at bay after the break before Milan took the lead in the 55th minute when Rabiot knocked the ball in from close range.
Como were denied an equalizer as Nico Paz saw his effort from outside ⁠the box crash against the crossbar. Milan then sealed the win two minutes ‌from time when Rabiot caught the Como ‍defense off guard with a ‍low strike from distance that crept into the bottom corner.
“This ‍was a team victory, we showed our mentality,” Rabiot told DAZN after being named Man of the Match.
“We suffered a lot in the first half, but we talked during the break, came out with ​a different mentality, we all came out fighting for the three points.
“We gave something extra and I am ⁠very happy to score two goals, obviously, but above all I’m pleased with the mentality of the team.”
While Rabiot provided the goals, another Frenchman, goalkeeper Maignan, made his mark with a string of crucial saves.
“We knew that playing here would be difficult, we were well-prepared. We started a little sluggish and they scored, but we managed to keep the game open, and then all together started to play as a team,” Maignan said.
“We know these are great nights for Milan with an atmosphere like this. ‌We suffered, we used up a lot of energy and left it all on the field.”