Sustainable mobility: KAUST partners with ALJ Motors & Toyota

KAUST has established a state-of-the-art laboratory under its Clean Energy and Research Platform dedicated to advancing hydrogen fuel cell research in Saudi Arabia.
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Updated 29 September 2024
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Sustainable mobility: KAUST partners with ALJ Motors & Toyota

King Abdullah University of Science and Technology, Abdul Latif Jameel Motors, the authorized distributor of Toyota vehicles in Saudi Arabia since 1955, and Toyota Motor Corporation have embarked on a strategic partnership to advance hydrogen fuel cell research in Saudi Arabia. This collaboration will support the Kingdom’s decarbonization efforts across the transportation sector and beyond, contributing to the national goal of achieving net-zero greenhouse gas emissions by 2060.

As a centerpiece of this partnership, KAUST has acquired proton electrolyte membrane fuel cell modules from TMC, establishing a state-of-the-art laboratory at KAUST under its Clean Energy and Research Platform dedicated to advancing this cutting-edge technology. This facility will be at the forefront of Saudi Arabia’s efforts to lead in hydrogen innovation, particularly in tailoring fuel cells to the region’s unique environmental conditions.

Professor Mani Sarathy at KAUST said: “At KAUST, we are excited to collaborate with TMC and Abdul Latif Jameel Motors to drive the adoption of hydrogen fuel cell technology in Saudi Arabia, aligning with the Kingdom’s Vision 2030 and net-zero goals for 2060. Through our Clean Energy Research Platform, we are focused on advancing research that will optimize hydrogen fuel cells for the region’s specific conditions, ensuring their efficiency and reliability. This partnership demonstrates our commitment to pioneering innovations that support sustainable solutions and contribute to a greener future for Saudi Arabia and beyond.”

Professor Sarathy of KAUST’s Physical Science and Engineering Division and his team at CERP are currently leading research efforts to explore the performance, durability, and environmental integration of PEM fuel cells, supported technically and financially by TMC and Abdul Latif Jameel Motors. The team is conducting a series of modeling and experimental studies to assess factors such as temperature sensitivity, humidity impact, and overall efficiency, with the goal of maximizing the environmental benefits of these fuel cells within the Kingdom’s infrastructure.

Saudi Arabia, with its vast renewable energy resources, is well-positioned to produce both green hydrogen and blue hydrogen using carbon capture, utilization, and storage technology. With this in mind, the Kingdom aims to produce approximately 2.9 million tonnes of hydrogen by 2030, with competitive costs for both domestic use and export.

Nobuyuki Takemura, chief representative of the Toyota Liaison Office for Mobility and Energy for Saudi Arabia, Toyota Motor Corporation, said: “For over two decades, Toyota has led the way in environmentally friendly mobility solutions, demonstrating an unwavering commitment to a zero-carbon future through continuous innovation and substantial global investment. In partnership with the KAUST research team within CERP and Abdul Latif Jameel Motors, we are bringing this technology to the Kingdom of Saudi Arabia, supporting its decarbonization goals. Toyota is dedicated to contributing to the research at KAUST, and to advancing the Kingdom’s economic diversification and circular carbon economy, in alignment with Vision 2030.”

Mazin Ghazi Jameel, managing director of Toyota Marketing Operations, Abdul Latif Jameel Motors, said: “Abdul Latif Jameel Motors is dedicated to facilitating the development and adoption of solutions that benefit both local and global communities. A key focus is promoting fuel cell technology to establish Saudi Arabia as a key contributor to sustainable mobility. This strategic partnership reaffirms our commitment to enabling a future of cleaner, efficient and smarter mobility accessible to all, supporting the transformational needs of businesses and individuals in the Kingdom of Saudi Arabia.”


Petromin Nissan celebrates decade of partnership excellence in Kingdom

Updated 28 January 2026
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Petromin Nissan celebrates decade of partnership excellence in Kingdom

Petromin Nissan recently hosted an event to celebrate 10 years of partnership with Nissan, marking a decade since Petromin was appointed as the official Nissan dealer in Saudi Arabia. The milestone reflects a partnership shaped by trust, consistent performance, and a shared long-term vision that has played a meaningful role in the development of the automotive sector in the Kingdom.

The event highlighted Petromin Nissan’s continued confidence in the Saudi market, demonstrated by the attendance of senior leadership from Nissan Global, the Middle East, and Saudi Arabia. The Kingdom was reaffirmed as one of Nissan’s most important growth markets in the region, in line with the company’s global focus on innovation, sustainability, and intelligent mobility.

The celebration was attended by a number of senior industry and business leaders, including Sheikh Amr Al-Dabbagh, chairman and CEO of Al-Dabbagh Group, reflecting the significance of the partnership and its broader impact on the Kingdom’s automotive and business landscape.

As part of its performance over the past year, Petromin Nissan had been awarded two Awards of Excellence from Nissan Global, recognizing operational strength and overall business performance, and reinforcing its standing as one of Nissan’s leading partners worldwide.

Paddy Magee, managing director of Petromin Nissan, said: “Over the past 10 years, Petromin’s priority has been to build a business that puts the customer first while fully reflecting Nissan’s global standards. Through expanding our network, strengthening our service capabilities, and investing in our people, we have focused on creating sustainable value for the Saudi market.”

Adib Takieddine, managing director of Nissan Saudi Arabia, said: “Saudi Arabia continues to be a strategic market for Nissan. Our partnership with Petromin has been instrumental in strengthening our presence in the Kingdom, supporting growth, enhancing customer satisfaction, and advancing our long-term vision for mobility in alignment with Vision 2030.”

Over the decade, Petromin Nissan significantly expanded its footprint across the Kingdom, now operating 18 showrooms and 16 service centers in 11 cities, improving accessibility and delivering a more seamless customer experience nationwide.

Reflecting on the broader partnership, Terence Byrne, CEO of National Motor Company, said: “Reaching this milestone is a clear reflection of a partnership built on shared values and long-term commitment. Petromin Nissan has established a strong platform in Saudi Arabia and continues to deliver real impact for customers and the wider automotive ecosystem.”

Looking ahead, Petromin Nissan reaffirmed its long-term commitment to the Saudi market, with continued focus on innovation, sustainability, digital transformation, and customer-centric mobility as the partnership moves into its next phase.