‘Made in Saudi’: Nahdi drives localization of pharma industry

The MoU was signed by Yasser Joharji, CEO of Nahdi, and Abdulrahman Althkair, CEO of Saudi Exports, during a ceremony held at one of Nahdi’s pharmacies in Riyadh.
Short Url
Updated 25 September 2024
Follow

‘Made in Saudi’: Nahdi drives localization of pharma industry

In an effort to support national products and enhance their presence across Nahdi Medical Company’s network of branches, the Saudi Exports Development Authority, represented by the “Made in Saudi” program, signed a strategic MoU with the leading pharmacy chain. The MoU was signed by Abdulrahman Althkair, CEO of Saudi Exports, and Yasser Joharji, CEO of Nahdi, during a ceremony held at one of Nahdi’s pharmacies in Riyadh.

The signing ceremony also included the launch of the first-ever shelves exclusively dedicated to Saudi products at Nahdi’s pharmacies. The shelves, which come under the “Made in Saudi” brand, are dedicated to high-quality locally made health related products and medical supplies. Nahdi recognizes the importance of providing Saudi products and making them more accessible to customers while enhancing their awareness of their quality and competitive strength, which is on par with global brands. Moreover, Nahdi seeks to encourage customers to shop local, and enhance exports to global markets — goals it has in common with the Made in Saudi program.

Althkair said: “This strategic collaboration with Nahdi Medical Company aligns with the framework of Saudi Exports represented by the Made in Saudi program, to enhance the positioning of Saudi products and facilitate consumers accessing them in both local and global markets. It also emphasizes the importance of fostering effective strategic partnerships with both the public and private sectors.” 




Yasser Joharji CEO of Nahdi

He added: “This partnership reflects our ongoing commitment to supporting economic diversification and contributing to achieving the Kingdom’s Vision 2030 by empowering Saudi products locally and enhancing their exports globally.”

Joharji, meanwhile, expressed pride in the partnership, saying: “Our strategic partnership with the Saudi Exports Development Authority represented by the Made in Saudi program is a true source of national pride. It will play a role in supporting the strategic goals of localizing pharmaceutical industries and medical supplies and contributing to advancing national development on multiple fronts.

“We have full confidence in the quality of local manufacturing and are committed to reinforcing our trust in our national capabilities, enabling us to compete globally and enter the highest of international ranks, God willing. We are honored to play a key role in promoting the ‘Made in Saudi’ brand and raising awareness of its quality and value. Nahdi has plans in place to actively promote Saudi products within its pharmacies both inside and outside the Kingdom. We will also pursue various joint initiatives with the Made in Saudi program, which we believe will add more beats to Saudi society.”

The signing of the MoU between the two entities marks the beginning of several national initiatives in the healthcare sector. This partnership is set to support the localization of the pharmaceutical industry, medical supplies, and health products, expanding their availability in sales outlets both inside and outside the Kingdom.

Additionally, the collaboration will focus on increasing consumer awareness of the quality of Saudi-made products through joint initiatives, including training programs, workshops, and participation in exhibitions and events. These efforts will contribute to driving national economic development and enhancing the perception of Saudi products and services both locally and internationally.


Muzz helps GCC to embrace modern marriage without compromising faith

Updated 18 December 2025
Follow

Muzz helps GCC to embrace modern marriage without compromising faith

In an era where digital platforms shape nearly every aspect of modern life, many Muslims across the world are turning to technology not for casual interactions, but for something far more meaningful: marriage. Among the platforms leading this shift is Muzz, the world’s largest Muslim marriage app, which has established itself as a trusted space for young professionals, families, and faith-minded individuals seeking genuine, value-aligned connections.

With a global community of more than 15 million members and over 600,000 marriages facilitated through the platform, Muzz has redefined how Muslims meet and communicate while honoring cultural expectations and Islamic principles. Its rapid growth reflects an increasing demand for tools that offer modern convenience without compromising traditional values.

Muzz’s origins trace back to 2011, when founder Shahzad Younas created a simple website from his London bedroom. What started as a small personal project soon evolved into a pioneering venture. In 2017, the platform became the first Muslim-focused startup to be accepted into Y Combinator, the Silicon Valley accelerator known for backing giants such as Airbnb and Dropbox. This milestone marked a turning point that propelled Muzz from a grassroots idea into a global technology brand.

Today, the company operates with more than 150 employees across several regions, serving diverse Muslim communities throughout the Middle East, Southeast Asia, Europe, and North America. Despite its global footprint, the platform remains rooted in a clear mission: to offer Muslims a safe, respectful, and intentional way to pursue marriage.

In contrast to mainstream dating apps that cater largely to casual relationships, Muzz’s guiding philosophy is that “Muslims don’t date — they marry.” This principle shapes the platform’s user experience and distinguishes it from competitors. The app incorporates features designed specifically to reflect Islamic values, including privacy tools, optional chaperone modes, verified profiles, and a strong emphasis on safety and conduct. These elements resonate particularly strongly with users in the GCC, where cultural expectations around courtship remain firmly tied to modesty, family involvement, and serious intentions.

“We built Muzz to empower Muslims with a tool that fits their lives and their values,” said CEO Younas. “Our users want modern convenience, but they also seek sincerity and intention. Muzz brings both together.”

Beyond impressive numbers and global reach, the platform’s impact is evident in the personal stories shared by couples who found each other through it. Omar and Noura, a Saudi–Jordanian couple who married last year, credit Muzz for creating the opportunity that brought them together. Living in different countries, they never expected their paths to cross naturally. “Conversations on Muzz felt sincere from the start,” Omar said. “Within weeks, we realized this was something real.”

For individuals like Sara, a single mother from the Gulf region, the app provided a renewed chance at companionship after years of hesitation. Concerns about trust and privacy initially held her back, but the platform’s respectful environment helped her feel comfortable enough to explore the process. “Muzz felt intentional,” she said. “I met someone who understood my journey, someone I didn’t expect to find.”

Stories like these, now numbering in the hundreds of thousands, highlight how thoughtfully designed technology can support tradition rather than undermine it. The platform’s growing adoption in Saudi Arabia and the UAE reflects this balance, combining technological ease with the cultural sensitivity deeply valued in the region. According to a spokesperson for the company, this growth demonstrates a widespread desire for tools that honor authenticity and respect while offering users an accessible way to pursue marriage.

In addition to its role as a matchmaking platform, Muzz has emerged as a socially conscious brand committed to humanitarian initiatives. The company has raised more than $1.2 million in charitable contributions, supporting essential projects in Sudan, Pakistan, Türkiye, Palestine, and other regions. Its donations have helped fund bakeries, mobile clinics, temporary shelters, and emergency relief efforts, reinforcing its commitment to community support and ethical responsibility.

As digital tools continue to influence how people work, communicate, and build relationships, Muzz’s success illustrates how technology can harmonize with religious and cultural values. By offering a platform grounded in sincerity, safety, and faith-centered design, Muzz is shaping a new chapter in Muslim matchmaking, one where innovation and tradition work hand in hand to help people build lasting connections.