Seeing isn’t believing: AI Summit’s warning on deepfakes

COVID-19 has fueled misinformation, with individuals using social media algorithms to spread false information. (AFP/File)
Short Url
Updated 12 September 2024
Follow

Seeing isn’t believing: AI Summit’s warning on deepfakes

RIYADH: The use of deepfakes — images or recordings that have been altered or manipulated to depict real or nonexistent people — raised worrying ethical questions, but could also bring positive, life-changing benefits, the Global AI Summit in Riyadh was told on Thursday. 
In a panel titled “Deepfakes: Navigating Ethical, Technical, and Social Implications” Thomas Schneider, ambassador and director of international affairs at the Swiss Federal Office of Communications, said that definitions of a “deepfake” can have a political, technical, or legal basis.

The technology has deep ethical implications depending on “whether it’s a piece of art or (if it is) insulting someone.” 

On the same panel, Jennifer Williams, assistant professor at the University of Southampton, said that deepfakes could have “minuscule edits, minor alterations.” 

“It only takes three to five seconds of your voice in order to create a deepfake that can bypass automatic speaker verification systems that we use, for example in the UK,” she said.

Williams said that deepfakes are not always designed to be misleading or illicit.  

The rise of speech synthesis technology, a form of deepfake, is leading to growing demand in a number of companies, she said.  

Benefits of the technology include use in voice reconstruction, voice privacy that involves sourcing biometric information from the speech signal, and screening readers for those who are visually impaired through speech synthesis technology. 

Williams warned that deepfake technology could also lead to a rise in mental health issues due to fake media consumption.  

“One of my concerns is that we might see various new types of mental health issues surrounding how we question our reality. I don’t know if the younger generation is going to come up to speed as quickly as we have with the changing world and how that might impact how they handle information or just each other,” she said.

Walid Magdy, co-founder and CTO at Alan AI, said that deepfakes have been put to negative use on social media platforms, such as a TikTok account operated by a man impersonating US actor Tom Cruise.  

The slow response in removing deepfakes from platforms poses problems, he said. 

“To convince the people to remove the harm will take even longer. It’s the same with fake news — it propagates among people, and they think it’s true and act on it. 

“Don’t believe everything you see; you have to double check many times.” 

At the end of the panel, Schneider discussed the future of AI, saying: “We need to learn and step up. It’s a mix of measures. We need to technically develop standards that help us. We need to legally develop standards that help us. We need to develop our own skills and common sense. We have no choice.” 


Eurovision Sport, Camb.ai to provide live subtitling for Paralympic Winter Games

Updated 06 March 2026
Follow

Eurovision Sport, Camb.ai to provide live subtitling for Paralympic Winter Games

  • Partnership aims to increase accessibility for all audiences
  • Milano Cortina Games run from Friday to March 15

LONDON: Eurovision Sport, the European Broadcasting Union’s free-to-air streaming platform, will provide live and on-demand subtitling for coverage of the Milano Cortina 2026 Paralympic Winter Games in partnership with AI language company Camb.ai

The service will run across all competition days, allowing viewers to stream all six Paralympic Winter Games sports on Eurovision Sport with real-time subtitles. The Games open on Friday and run through March 15.

Camb.ai will supply contextual speech-to-text transcription for both live and catch-up coverage, which the organizers said would support accessibility without altering the editorial integrity of broadcasts.

Eurovision Sport Managing Director Alan Fagan said the aim was to make the Games available to “the widest possible audience,” by scaling up digital accessibility across every event on the platform.

The initiative forms part of the EBU’s most extensive digital coverage of a Paralympic Winter Games to date and complements member broadcasters’ linear output.

It also reflects a wider industry push to make live sport easier to follow for viewers watching without sound, people with hearing impairments and audiences consuming content on demand.

Camb.ai’s Chief Technology Officer Akshat Prakash said the company was proud to deepen its partnership with Eurovision Sport, describing the platform as a leader in applying new technology to sports coverage.

The two organizations began working together in 2024, when they delivered what they described as Europe’s first AI-powered real-time translated sports commentary during European Athletics events.