Costa Coffee honors Saudi heritage with new offerings

Costa Coffee has collaborated with celebrated Saudi chef Rakan Al-Oraifi to unveil a curated selection of dishes.
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Updated 08 September 2024
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Costa Coffee honors Saudi heritage with new offerings

Costa Coffee, brought to the Kingdom by Alghanim Industries, is deepening its connection with the Saudi market through the introduction of exclusive, locally inspired menu offerings. This initiative reflects Costa Coffee’s commitment to delivering tailored experiences that resonate with the rich cultural heritage of Saudi Arabia.

In collaboration with celebrated Saudi chef Rakan Al-Oraifi, Costa Coffee has unveiled a curated selection of dishes that blend tradition with innovation. Chef Rakan, recognized as Best Saudi Chef in both 2018 and 2019, brings his culinary expertise to this partnership, creating a menu that will be available exclusively at 10 flagship Costa Coffee locations in Riyadh.

“I am thrilled to infuse the authentic taste of Saudi Arabia into the innovative dishes I’ve crafted in collaboration with Costa Coffee,” said Chef Rakan. “The history, depth, and diversity of Saudi flavors are extraordinary, and having the opportunity to present them in select Costa Coffee locations, which are a daily part of any coffee enthusiast’s life in Riyadh, is truly remarkable.”

In addition to these culinary creations, Costa Coffee has introduced new value-driven initiatives tailored to the preferences of its Saudi customers. These include value bundle offers and revised drink sizes, designed to enhance the customer experience with more accessible price points. These offerings have been rolled out across all 50 Costa Coffee locations in Riyadh.

Costa Coffee’s ongoing partnership with Jazean, a distinguished Saudi coffee brand, further enriches this initiative. Building on the success of this collaboration, Costa Coffee is now offering additional Jazean products, including the newly introduced Saudi espresso coffee and Jazean Coffee Crema.

“Our new offerings at Costa Coffee are a testament to our understanding of the Saudi market’s preferences. We are always committed to delivering quality and value while integrating distinctive Saudi-inspired products as we continually enrich the coffee experience across the Kingdom, reinforcing our role in highlighting its rich coffee heritage and supporting the local coffee sector. The successful reception of this initial rollout in Riyadh will pave the way for expanding these thoughtfully localized offerings to other regions across the Kingdom and bringing a uniquely Saudi experience to Costa Coffee’s customers,” said Wejdan Aboljadayel, marketing manager at Costa Coffee Saudi Arabia.


SEVEN to bring Mattel’s Hot Wheels e-karting to Kingdom

Updated 14 October 2024
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SEVEN to bring Mattel’s Hot Wheels e-karting to Kingdom

Saudi Entertainment Ventures, known as SEVEN, part of Qiddiya Investment Company, a wholly owned Public Investment Fund entity, and Mattel, a multinational toy and entertainment company, have announced that they will be bringing the Hot Wheels e-karting racing tracks to six cities across Saudi Arabia. With the addition of Hot Wheels e-karts, SEVEN continues to bolster its portfolio and further build the karting community, following its announcement earlier this year that it would be bringing indoor e-karting centers to multiple SEVEN entertainment destinations.

Hot Wheels e-karts are engineered to push the limits of performance and are designed for the ultimate racing challenge. They combine competition, experimentation, safety, and creativity to provide thrilling vehicle challenges that develop the skills and confidence for kids to take on the world. The Hot Wheels e-karting experiences will be in SEVEN’s entertainment complexes in Riyadh, Makkah, Taif, Madinah, Tabuk, and Jazan.

Damien Latham, chief attractions officer at SEVEN, said: “We aspire to build solid partnerships that will enrich our innovative journey toward transforming Saudi Arabia into a leading global hub for entertainment through developing a unique entertainment ecosystem. The partnership with the Hot Wheels brand will bring Mattel’s brand mission to the Kingdom — to ignite the challenger spirit that lives in every person to help them reach their true potential. It will help our guests build and nurture their skills, accelerating the potential of Saudi Arabia’s promising young drivers and helping shape the future of karting champions.”

“Hot Wheels captures the challenger spirit, inspiring everyone to reach their full potential,” Josh Silverman, chief franchise officer at Mattel, said. “This ethos aligns perfectly with SEVEN’s mission to deliver world-class entertainment that brings joy and excitement. More than just an e-karting experience, it’s a turbocharged destination for families, thrill-seekers, competitors, and newcomers alike. We’re excited to partner with SEVEN to bring ‘Hot Wheels’ across the Kingdom.”

SEVEN is investing more than SR50 billion ($13.3 billion) to build 21 entertainment destinations in 14 cities around the Kingdom, which will provide unique and innovative world-class entertainment and global partnerships from within the sector. 


Najm campaign seeks to protect vehicle owners

Updated 14 October 2024
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Najm campaign seeks to protect vehicle owners

Najm for Insurance Services has launched the third “Insure and Be Safe” campaign under the supervision of the Insurance Authority and in collaboration with the Executive Committee of Insurance Companies, Vehicle Insurance Sub-committee and other entities operating in the vehicle insurance sector. This campaign is a national initiative to raise insurance awareness, enhance road safety, improve quality of life, and contribute to achieve the objectives of Saudi Vision 2030.

The campaign, which has the slogan “Don’t Wait,” will run throughout October and November this year. It will highlight the importance of insurance as an effective means of protection against the losses caused by traffic accidents and urge vehicle owners not to wait until accidents occur. It also seeks to increase their awareness of the risks of driving without valid insurance coverage. Moreover, the campaign encourages drivers to take advantage of the services and benefits provided by Najm and insurance companies when purchasing or renewing insurance policies. This includes the “No Claim Discount” service, which allows policyholders to benefit from a discount of up to 60 percent off the insurance premium due to having an insurance record free of accidents and claims.

Vehicle insurance ranks second in the Saudi insurance sector after health insurance, accounting for 21.8 percent of the market share, with written premiums totaling SR14.3 billion ($3.8 billion) in 2023, marking a 38.2 percent growth ratio compared to the previous year. The total paid claims in vehicle insurance witnessed a 5 percent increase, reaching SR8.6 billion in 2023, compared to SR8.2 billion in 2022. Insurance companies have paid claims amounting to SR35.6 billion to vehicle insurance policyholders and traffic accident victims over the past five years (2019-2023).

CEO of Najm for Insurance Services Mohammed Y. Al-Shehri, expressed appreciation for the Insurance Authority, the Executive Committee of Insurance Companies, Vehicle Insurance Sub-committee, and vehicle insurance companies for their participation in and support of this campaign. 

He said: “The ‘Insure and Be Safe’ campaign reflects the integral role that the insurance sector plays in enhancing both community and economic safety. It acts as a cornerstone in protecting individuals and institutions from financial risks arising from traffic accidents.”

This campaign not only raises the level of insurance culture but also enhances the community’s understanding of the strategic role that insurance plays in maintaining resource sustainability and reducing the economic impacts of unexpected losses.

Al-Shehri said that the transformation in the vehicle insurance sector due to the adoption of digital innovations, has significantly contributed to improving the services offered to vehicle insurance policyholders. He highlighted the ongoing improvements made by Najm to facilitate accident surveying procedures and shorten the amount of time when it comes to issuing liability reports, referring to the pilot phase of the remote surveying service to protect the lives and property of drivers.


Takamol Holding showcases innovative solutions and success stories at GITEX Global

Updated 14 October 2024
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Takamol Holding showcases innovative solutions and success stories at GITEX Global

As part of its ongoing efforts to expand its international business relations and accelerate the digital economy, Takamol Holding is participating in the GITEX Global 2024 tech show, taking place from Oct. 14 to 18 at Dubai World Trade Centre.

Takamol Holding is showcasing advanced technology solutions that meet the needs of local and international markets. The company is also highlighting its successful case studies and innovative solutions, which are aimed at improving operations using cutting-edge technologies such as artificial intelligence and digital transformation.

Takamol Holding’s participation at GITEX reflects its commitment to building new business partnerships and expanding its client base. The company seeks to foster future collaborations by offering advanced solutions that cater to the diverse needs of various sectors.

GITEX Global, one of the largest tech events globally, features participants from over 180 countries, including more than 6,500 tech companies and 400 government entities. This global gathering offers an unparalleled platform for industry leaders to interact and explore emerging technology trends.

In line with its slogan “Humanized Innovations,” Takamol Holding specializes in providing total solutions to government, semi-government, and both profit and nonprofit private sectors, contributing to the ongoing effort to achieve social and economic development through cultivating environments that unleash the full potential of talents.

Takamol Holding has a proven track record of collaboration with several government agencies, including the Ministry of Human Resources and Social Development. Through platforms like Qiwa, Ajeer and Musaned, the company has played a significant role in supporting businesses and workers by delivering total solutions.

Visitors can find Takamol Holding at Booth H19-A10 in Sheikh Saeed Hall (Hall 19) at Dubai World Trade Centre, where the company’s expert team is available to showcase their latest solutions and discuss potential collaborations.

As GITEX continues to be a cornerstone event for the tech industry, featuring advancements in artificial intelligence, cybersecurity, and sustainable technologies, Takamol Holding’s presence underscores the growing importance of flexible, user-centric tech solutions in today’s fast-evolving digital landscape.


Google brings flagship ‘Accelerate’ program to KSA

Updated 13 October 2024
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Google brings flagship ‘Accelerate’ program to KSA

Google launched its flagship Accelerate program in Saudi Arabia with an event, bringing the latest advancements in AI-powered marketing to the Kingdom’s thriving business landscape.

Accelerate Saudi, held at Muvi Theatre in Boulevard Riyadh, unveiled the latest study conducted by BCG and Google, looking at AI-driven marketing maturity. The study indicates that businesses that use AI and generative AI to power data-driven marketing strategies were found to witness 1.9 times  more profitable growth and are 39 percent more productive vs two years ago. In today’s market context characterized by rising prices, market volatility, and disruptive technologies, companies seeking to increase their digital maturity are facing ever-greater challenges.

Exclusive insights from a research on Saudi consumers done by Google and Ipsos were also discussed, providing valuable information into consumer trends in Saudi Arabia and their decision-making processes using behavioral science principles. 

Basel Hijazi

“The future of marketing is here, and it’s powered by AI,” said Charbel Sarkis, country director at Google, Saudi Arabia.

Sarkis believes this presents a significant opportunity for businesses. “Every business, regardless of its current digital maturity level, must strategically assess its capabilities and plan its growth trajectory,” he urged, adding: “Investing in advanced technologies, training integrated teams, and adopting a data-oriented culture are crucial steps for not just surviving but thriving in the digital age.”

“It’s an exciting time to be a marketer using AI, through the latest tools, allowing us to understand and connect with our audience like never before,” said Basel Hijazi, retail and marketing lead at Google, Saudi Arabia. He added: “Consumers now expect companies to anticipate their needs, and businesses must leverage AI to meet these expectations effectively.”

Findings from the research on Saudi consumers revealed that 53 percent of consumers are open to AI-powered personalized recommendations in their shopping journey. Furthermore, approximately 30 percent of Saudi consumers have increased spending on leisure, entertainment, and fashion due to the growing availability of options within the country. With inflation impacting consumer behavior, 92 percent of respondents indicated changes in their spending habits, with 31 percent actively seeking sales and discounts.

Google’s Accelerate program equipped Saudi businesses with the insights and tools necessary to navigate the evolving marketing landscape and harness the power of AI for sustainable growth and success.


GIB-Saudi Arabia to spread cancer awareness in Eastern Province

Updated 13 October 2024
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GIB-Saudi Arabia to spread cancer awareness in Eastern Province

Gulf International Bank-Saudi Arabia has announced a new partnership with the Saudi Cancer Foundation to spread cancer awareness and support society in providing necessary care for cancer patients in the Eastern Province.

The signing ceremony, which is part of the “Eastern in Pink Campaign,” was attended by Eastern Province Gov. Prince Saud bin Nayef, GIB Chairman Abdulla Al-Zamil and Chairwoman of Saudi Cancer Foundation May Al-Jabr, along with executives and dignitaries.

Through this collaboration, GIB-Saudi Arabia will support the foundation’s initiatives to continue its mission in delivering quality healthcare and awareness programs within the Eastern Province community.

Commenting on the partnership, Al-Zamil said: “We are pleased to collaborate with the Saudi Cancer Foundation in their mission of improving the well-being of cancer patients. This partnership is part of GIB’s ongoing commitment to social responsibility and reflects our efforts to contribute positively to the community we operate in and support the Kingdom’s Vision 2030.”

Through its CSR programs, GIB-Saudi Arabia supports many nonprofit organizations that are actively providing services to the community and contributing to community development.