Meta body rules pro-Palestine phrase ‘from the river to the sea’ is not hate speech

Georgetown students march during an on-campus protest in support of Palestine at Georgetown University on Sept. 4 in Washington, DC. (AFP)
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Updated 05 September 2024
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Meta body rules pro-Palestine phrase ‘from the river to the sea’ is not hate speech

  • Firm’s Oversight Board says ‘blanket ban’ would hinder ‘protected political speech’
  • Board seeks better access to Meta data for independent monitoring of moderation

DUBAI: Meta’s Oversight Board ruled on Wednesday that posts with the phrase “from the river to the sea” do not necessarily violate the company’s policies and therefore should not automatically be removed.

The independent board reviewed three Facebook posts containing the pro-Palestinian phrase. Meta had decided to keep the posts up after users wanted them removed, leading to an appeal.

On Wednesday, the board concluded its review and said it upholds Meta’s decision to leave the posts up. And found that they did not violate the company’s rules on hate speech, violence and incitement, or support of dangerous organizations and individuals.

The three posts contain “contextual signs of solidarity with Palestinians” and “do not glorify or even refer to Hamas, an organization designated as dangerous by Meta,” the board stated.

While a majority of the board believes that the phrase has multiple meanings, a minority believes that its use in a post should “be presumed to constitute glorification of a designated entity, unless there are clear signals to the contrary.”

This minority view was based on the phrase’s presence in the 2017 Hamas charter and in light of the October 2023 attacks.

The board acknowledged that the phrase was often used as a “political call for solidarity, equal rights and self-determination of the Palestinian people, and to end the war in Gaza,” and therefore “cannot be understood as a call to violence against a group.”

It argued that Hamas’ use of the phrase does not make it inherently violent or hateful, and because it is used in a variety of different ways, a “blanket ban” would hinder “protected political speech.”

In addition to upholding Meta’s decision to leave the posts up, the board also advocated for better data access to independently monitor Meta’s moderation.

For example, it said that it used Meta’s public data analysis tool CrowdTangle for some research during the case. Meta discontinued the tool in August and directed users to the Meta Content Library.

The board said it was concerned with “Meta’s decision to shut down the tool while there are questions over the newer Meta Content Library as an adequate replacement.”

In addition, the board recommended that Meta process applications for access to its Content Library in a timely manner and ensure it was a suitable replacement for CrowdTangle.

The board also said the ability to assess the extent of the surge in antisemitic, Islamophobic, racist and hateful content on Meta’s platforms remains limited.

As such, it urged Meta to fully implement a recommendation from consultancy Business for Social Responsibility’s “Human Rights Due Diligence” report.

This states that Meta should “develop a mechanism to track the prevalence of content” which constitutes antisemitic, Islamophobic, anti-Arab, and homophobic attacks.

 


Meta to charge Arab advertisers extra fee for reaching European audiences

Updated 11 March 2026
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Meta to charge Arab advertisers extra fee for reaching European audiences

  • US tech giant told advertisers it will add fees ranging from 2 to 5 percent on image and video ads delivered on its platforms to offset digital service taxes
  • Charges are determined by where the audience is located, not where the advertiser is based

LONDON: Meta will from July 1 impose location-based surcharges on advertisers targeting audiences in six European countries, a move that will directly affect Arab businesses that run campaigns across the continent.

The US tech giant announced it will add fees ranging from 2 to 5 percent on image and video ads delivered on its platforms, including Facebook, Instagram and WhatsApp, to offset digital service taxes imposed by individual governments.

Crucially, the charges are determined by where the audience is located, not where the advertiser is based.

That means Saudi, Emirati, Egyptian or other Arab companies paying to reach consumers in the UK, France or Italy will face the additional costs regardless of their own country’s tax arrangements with Meta.

Fees will apply at 2 percent for ads reaching UK audiences, 3 percent for France, Italy and Spain, and 5 percent for Austria and Turkiye.

“If you deliver $100 in ads to Italy, where there is a 3% location fee, you will be charged $100 (ad delivery), plus $3 (location fee), for $103 total,” the company wrote in an email to an advertiser initially reported by Bloomberg. “Note that any applicable VAT will be calculated on top of the total amount.”

The taxes have been introduced at different points, starting with France in 2019, though not the EU as a bloc.

Many tech companies report substantial sales in Europe and millions of users but pay minimal tax on profits. The goal is to claw back locally derived economic value, Bloomberg reported.

The move follows similar decisions by Google and Amazon, which have also begun passing European digital tax costs on to advertisers.

For Arab brands with growing European footprints, particularly in fashion, travel, hospitality and media, the new fees add another layer of cost to campaigns already subject to currency and targeting complexities.

Digital services taxes, levied as a percentage of revenues earned by major tech platforms in individual countries, have drawn criticism from Washington, which argues they unfairly target US companies.

Meta has been reached for comments.