Film exploring culinary heritage of Saudi Arabia’s Asir region wins award

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Saudi men enjoy a dish from Asia called Mashgouth. (Supplied)
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A dish from Asir called Masoob can be seen. (Supplied)
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A dish from Asir called Haneeth can be seen. (Supplied)
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Updated 05 September 2024
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Film exploring culinary heritage of Saudi Arabia’s Asir region wins award

  • Collaboration between Saudi Arabia’s national tourism brand “Saudi, Welcome to Arabia” and CNBC, the film explores the gastronomic heritage of the Asir region
  • Film follows first time visitors to Saudi — US travel influencer Mac Candee and his fiance, Mabelle Chedid, as they discover the hospitality of the Asiri people

RIYADH: A film exploring the culinary heritage of Saudi Arabia’s Asir region has won an international award.

Adventures in Saudi: Taste of Aseer” won the “Culinary Journeys” category at the International Institute of Gastronomy, Culture, Arts and Tourism International Food Film Menu 2024 awards.

A collaboration between Saudi Arabia’s national tourism brand “Saudi, Welcome to Arabia” and broadcaster CNBC, the film explores the gastronomic heritage of the Asir region and highlights the diversity of the Kingdom’s landscapes and culture. With a strong farm-to-table ethos ingrained in its culture, Asir is known for its cuisine, with traditional methods still in use today.

The film follows first time visitors to Saudi — US travel influencer Mac Candee and his fiance, Mabelle Chedid, as they discover the hospitality of the Asiri people and the connections between its land and flavors. The film captures the couple hiking through the mist-swirled mountain valleys of Soudah, exploring centuries-old cooking techniques and tasting dishes passed down through generations while visiting a traditional majlis.

The award highlights the Kingdom’s growing reputation as a destination offering authentic cultural experiences and natural beauty. The Saudi Tourism Authority has been at the forefront of these efforts, using international platforms to showcase stories that highlight the Kingdom’s diverse regions. Asir was named the World Region of Gastronomy 2024 by IGCAT — the first destination outside Europe to earn the accolade.

The organization’s Food Film Menu project aims to raise awareness about the importance of cultural uniqueness as a step toward averting climate change, placing a spotlight on regions from across the globe and their food heritage. The winning entries were selected by an expert jury, and will be published on IGCAT’s website and social media channels.

The Kingdom is easing travel requirements through the eVisa program. Visitors from 66 countries can now quickly obtain visas online, with special provisions for GCC residents, UK, US, or Schengen visa holders, and residents of the UK, US, or EU.


Alia Bhatt, Sigourney Weaver talk love for authenticity, strong women

Updated 10 December 2025
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Alia Bhatt, Sigourney Weaver talk love for authenticity, strong women

JEDDAH: On the seventh day of the ongoing Red Sea International Film Festival, two actresses — set apart by geography and time — spoke of their love for telling authentic stories and depicting strong women.

Bollywood superstar Alia Bhatt and Hollywood great Sigourney Weaver, on their respective In Conversation panels, reflected on their varied careers and the choices that led them to enduring success.

From a teenager stepping onto her first film set to a respected actress in her early thirties, Bhatt’s journey is a testament to the power of curiosity and instinct.

Bollywood superstar Alia Bhatt. (Getty Images)

“When I started out, I was ... maybe 17, 18,” she said. “I was way more enthusiastic and full of beans, trying really hard because I was just starting out.”

Her approach has evolved, but the core remains unchanged. “I’m still enthusiastic, still full of beans, but the approach is more silent. It comes with a little more sense of intent,” she said.

“I approach my work truly through pure instinct. The way I choose a part is like, ‘Oh, I've done this. Now I want to do this.’”

This approach, she said, led her to take creative risks — from “Highway” to “Udta Punjab” to Gangubai Kathiawadi” — always seeking variety.

Turning producer with Eternal Sunshine Productions was a natural progression of that curiosity. “I have a real strong passion for stories, so I like to get into it.

“And I like to think, ‘Okay, this has this potential, or this has that potential,’ and either I’m in it or I’m not, but I like to assess the initial stages of a story which is just a synopsis or first draft on paper.”

 Hollywood heavyweight Sigourney Weaver. (Getty Images) 

Weaver said she never set out to become an action hero. Initially shy and unsure, she was drawn not to specific roles but compelling stories.

When “Alien” came along, she approached the script with an open mind, unaware she was about to redefine female characters in science fiction.

“We were just trying to make a good, small movie,” she recalled. “The writers had cleverly crafted a script with a mixed-gender crew of “dirty space truckers,” deliberately subverting expectations by making the young woman the survivor and hero.

Weaver did not see it as a feminist statement at the time, but as a natural storytelling choice. Her character, Ellen Ripley, represented the idea that women could be self-reliant.

“She reminds us all that we can rely on ourselves and we don’t need a man to fly in and save us,” said Weaver.