Saudi Arabia’s POS transactions surge 20%, driven by telecoms growth

The telecoms industry posting the highest sectoral increase in the final week of August. Shutterstock
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Updated 20 November 2024
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Saudi Arabia’s POS transactions surge 20%, driven by telecoms growth

RIYADH: Saudi Arabia’s point-of-sale transactions registered a weekly increase of 20.4 percent between Aug. 25 and 31, with the telecommunication sector leading the growth.

The Saudi Central Bank, also known as SAMA, recorded SR14 billion ($3.7 billion) in transactions over the seven-day period, with the telecoms industry posting the highest sectoral increase at 42 percent to reach SR131.9 million.

The figures revealed the education sector saw the only decline, dropping 38.6 percent to SR516.2 million. This was the second decrease in a row for the sphere after surging for four straight weeks, coinciding with the start of the academic year on Aug. 18.

Spending on food and beverages recorded the second largest surge, with a 40.8 percent positive change, reaching SR2.16 billion. 

Expenditure in clothing and footwear came in third place, recording a 31 percent increase reaching SR785 million during this period.

Restaurants and cafes accounted for the second-largest POS transaction value, with SR1.96 billion. Miscellaneous goods and services followed at SR1.58 billion.

Spending in the leading three categories accounted for 40.62 percent or SR5.7 billion of the week’s total value.

At 6.1 percent, the smallest increase occurred in hotel spending, boosting total payments to SR238.3 million. Expenditures on construction and building materials came second, surging 9 percent to SR343.5 million. In the third place, spending on recreation and culture increased by 13.7 percent to SR334.2 million.

Geographically, Riyadh dominated POS transactions, representing 34 percent of the total, with expenses in the capital reaching SR4.77 billion — a 14.3 percent increase from the previous week. 

Jeddah followed with a 13.6 percent surge to SR1.92 billion, accounting for 13.6 percent of the total, and Dammam came in third at SR691 million, up 17.1 percent.

Hail experienced the most significant rise in spending, increasing 37.9 percent to SR231.8 million. Tabuk and Buraidah also witnessed upticks, with expenditure surging 37.3 percent and 22.9 percent to SR294.1 million and SR335.5 million, respectively.

In terms of the number of transactions, Hail recorded the highest increase at 24.9 percent, reaching 4 million transactions, followed by Tabuk with a 21.4 percent increase, achieving 4.9 million transactions.


Arab food and beverage sector draws $22bn in foreign investment over 2 decades: Dhaman 

Updated 28 December 2025
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Arab food and beverage sector draws $22bn in foreign investment over 2 decades: Dhaman 

JEDDAH: Foreign investors committed about $22 billion to the Arab region’s food and beverage sector over the past two decades, backing 516 projects that generated roughly 93,000 jobs, according to a new sectoral report. 

In its third food and beverage industry study for 2025, the Arab Investment and Export Credit Guarantee Corp., known as Dhaman, said the bulk of investment flowed to a handful of markets. Egypt, Saudi Arabia, the UAE, Morocco and Qatar attracted 421 projects — about 82 percent of the total — with capital expenditure exceeding $17 billion, or nearly four-fifths of overall investment. 

Projects in those five countries accounted for around 71,000 jobs, representing 76 percent of total employment created by foreign direct investment in the sector over the 2003–2024 period, the report said, according to figures carried by the Kuwait News Agency. 

“The US has been the region's top food and beverage investor over the past 22 years with 74 projects or 14 projects of the total, and Capex of approximately $4 billion or 18 percent of the total, creating more than 14,000 jobs,” KUNA reported. 

Investment was also concentrated among a small group of multinational players. The sector’s top 10 foreign investors accounted for roughly 15 percent of projects, 32 percent of capital expenditure and 29 percent of newly created jobs.  

Swiss food group Nestlé led in project count with 14 initiatives, while Ukrainian agribusiness firm NIBULON topped capital spending and job creation, investing $2 billion and generating around 6,000 jobs. 

At the inter-Arab investment level, the report noted that 12 Arab countries invested in 108 projects, accounting for about 21 percent of total FDI projects in the sector over the past 22 years. These initiatives, carried out by 65 companies, involved $6.5 billion in capital expenditure, representing 30 percent of total FDI, and generated nearly 28,000 jobs. 

The UAE led inter-Arab investments, accounting for 45 percent of total projects and 58 percent of total capital expenditure, the report added, according to KUNA. 

The report also noted that the UAE, Saudi Arabia, Egypt, and Qatar topped the Arab ranking as the most attractive countries for investment in the sector in 2024, followed by Oman, Bahrain, Algeria, Morocco, and Kuwait. 

Looking ahead, Dhaman expects consumer demand to continue rising. Food and non-alcoholic beverage sales across 16 Arab countries are projected to increase 8.6 percent to more than $430 billion by the end of 2025, equivalent to 4.2 percent of global sales, before exceeding $560 billion by 2029. 

Sales are expected to remain highly concentrated geographically, with Egypt, Saudi Arabia, Algeria, the UAE and Iraq accounting for about 77 percent of the regional total. By product category, meat and poultry are forecast to lead with sales of about $106 billion, followed by cereals, pasta and baked goods at roughly $63 billion. 

Average annual per capita spending on food and non-alcoholic beverages in the region is projected to rise 7.2 percent to more than $1,845 by the end of 2025, approaching the global average, and to reach about $2,255 by 2029. Household spending on these products is expected to represent 25.8 percent of total expenditure in 13 Arab countries, above the global average of 24.2 percent. 

Arab external trade in food and beverages grew more than 15 percent in 2024 to $195 billion, with exports rising 18 percent to $56 billion and imports increasing 14 percent to $139 billion. Brazil was the largest foreign supplier to the region, exporting $16.5 billion worth of products, while Saudi Arabia ranked as the top Arab exporter at $6.6 billion.