DUBAI: French Algerian model Loli Bahia has added another high-profile campaign to her portfolio, this time joining Swedish fashion brand H&M’s latest Autumn/ Winter 2024 collection.
In the first campaign image, Bahia, who is signed to Women Management Paris, was seen wearing a flowing black ensemble that includes a sheer, oversized top paired with wide-leg trousers. The outfit featured ruffled hems and a high neckline and was accompanied by a large black bag.
The second image shows the catwalk star in a crisp white blouse with structured, exaggerated sleeves, paired with a high-waisted black leather skirt detailed with silver studs.
In the first campaign image, Bahia was seen wearing a flowing black ensemble that includes a sheer, oversized top paired with wide-leg trousers. (Supplied)
In another shot, she was pictured in an oversized dark fur coat layered over wide-leg pants.
The campaign also features British singer Charli XCX, Venezuelan musician Arca, British model Lila Moss, American skateboarder and artist Sage Elsesser, and British musician Sega Bodega.
The latest collection embraces a mid-century aesthetic, evident in its suiting with boxy jackets and micro skirts.
In another shot, she was pictured in an oversized dark fur coat layered over wide-leg pants. (Supplied)
The new drop features vintage-style opulence, with beading and studs adorning knitwear, heirloom-style mesh dresses, as well as leather and suede pieces.
The knitwear selection includes skirt suits in stretch wool, along with matching vests and shorts that are set to become wardrobe essentials.
The color palette spans a range of browns, from caramel to deep mahogany, with oxblood and green adding to the archival vibe. Black and white are used as accent tones.
Accessories in the collection include heeled pumps with statement round toes, studded loafers, and furry slip-ons. The bags are sleek and directional, while the jewelry ranges from minimal and angular to off-beat and earthy.
The catwalk star also wore a crisp white blouse with structured, exaggerated sleeves, paired with a high-waisted black leather skirt detailed with silver studs. (Supplied)
“This collection is full of many special inspirations and quality materials. The leather, the knits, the sparkly separates – together the pieces showcase the strength of H&M’s fashion ability. It’s all about truly great clothes: real wardrobe icons. The campaign lets the fashion shine,” said Eliana Masgalos, the womenswear design director at H&M.
Meanwhile, Bahia is one of the most in-demand models in the industry, becoming a runway fixture in just a few months after a breakthrough Spring 2022 fashion season, where she walked in 65 shows.
She has walked for a host of prestigious labels, including Chanel, Tory Burch, Givenchy, Lanvin, Schiaparelli and Valentino. Bahia also fronted campaigns for Saint Laurent, Tod’s, Isabel Marant, Courreges and Max Mara in addition to starring on the cover of Vogue Italia.
