Riyadh Air teams up with noon payments to enhance digital transactions 

The agreement aims to provide travelers with benefits such as card acceptance, alternative payment options, and enhanced features. Supplied
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Updated 01 October 2024
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Riyadh Air teams up with noon payments to enhance digital transactions 

  • Deal aims to provide travelers with benefits such as card acceptance, alternative payment options, and enhanced features
  • Partnership highlights Riyadh Air’s commitment to improving the passenger experience

JEDDAH: Passengers on Riyadh Air will benefit from a more seamless digital transaction experience as the soon-to-be-operational Saudi carrier has partnered with noon payments.

The collaboration between the Public Investment Fund-owned companies will integrate the transaction gateway into the airline’s system, boosting processing capabilities and ensuring secure, efficient transactions, according to a press release. 

The agreement aims to provide travelers with benefits such as card acceptance, alternative payment options, and enhanced features. The partnership highlights Riyadh Air’s commitment to improving the passenger experience. 

The move comes amid the Saudi government’s push for a cashless society by encouraging consumers to switch to cards for financial transactions, with data from the Saudi Central Bank showing digital wallet usage surged from 315,000 in 2018 to 17 million in 2022, covering over half of the population. 

 

 

Adam Boukadida, chief financial officer at Riyadh Air, said: “We are dedicated and focused on providing a seamless and elevated travel experience from booking flights to landing. Our attention to detail and laser focus on digitally enhancing our guests’ travel experience will only be strengthened by this new partnership.”  

He added: “Our agreements with noon payments allow us to tap into their expertise in digital solutions, which will optimize our operational efficiency while offering guests a familiar and trusted payment method.”  

Boukadida noted that this would be another step in changing how global travelers book and pay for flights, while also demonstrating their commitment to fostering local innovation and contributing to Saudi Arabia's broader economic goals. 

This partnership reflects Riyadh Air’s ongoing commitment to innovation since its launch in March 2023. 

The airline has worked with global partners like Lufthansa Systems, IBM Consulting, and Accenture, as well as Swiss AS, CAE, and Microsoft to improve its services and operations, aiming to set new standards in aviation sustainability and passenger experience. 

“At noon payments, we’re all about using innovation and technology to create standout experiences. Partnering with Riyadh Air lets us take this commitment to the next level, bringing world-class payments service, security, and care to every guest,” said Dhruv Paul, general counsel, at noon. 

This deal comes on the backdrop of Riyadh Air’s agreement with CellPoint Digital in June to integrate advanced payment technology.  

Based at King Khalid International Airport in Riyadh, the airline is set to support its digital-first strategy and prepare for commercial operations scheduled to start in 2025.  

Under the agreement, Riyadh Air will employ CellPoint Digital’s Payment Orchestration platform to manage local and cross-border transactions efficiently. 


First EU–Saudi roundtable on critical raw materials reflects shared policy commitment

Updated 16 January 2026
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First EU–Saudi roundtable on critical raw materials reflects shared policy commitment

RIYADH: The EU–Saudi Arabia Business and Investment Dialogue on Advancing Critical Raw Materials Value Chains, held in Riyadh as part of the Future Minerals Forum, brought together senior policymakers, industry leaders, and investors to advance strategic cooperation across critical raw materials value chains.

Organized under a Team Europe approach by the EU–GCC Cooperation on Green Transition Project, in coordination with the EU Delegation to Saudi Arabia, the European Chamber of Commerce in the Kingdom and in close cooperation with FMF, the dialogue provided a high-level platform to explore European actions under the EU Critical Raw Materials Act and ResourceEU alongside the Kingdom’s aspirations for minerals, industrial, and investment priorities.

This is in line with Saudi Vision 2030 and broader regional ambitions across the GCC, MENA, and Africa.

ResourceEU is the EU’s new strategic action plan, launched in late 2025, to secure a reliable supply of critical raw materials like lithium, rare earths, and cobalt, reducing dependency on single suppliers, such as China, by boosting domestic extraction, processing, recycling, stockpiling, and strategic partnerships with resource-rich nations.

The first ever EU–Saudi roundtable on critical raw materials was opened by the bloc’s Ambassador to the Kingdom, Christophe Farnaud, together with Saudi Deputy Minister for Mining Development Turki Al-Babtain, turning policy alignment into concrete cooperation.

Farnaud underlined the central role of international cooperation in the implementation of the EU’s critical raw materials policy framework.

“As the European Union advances the implementation of its Critical Raw Materials policy, international cooperation is indispensable to building secure, diversified, and sustainable value chains. Saudi Arabia is a key partner in this effort. This dialogue reflects our shared commitment to translate policy alignment into concrete business and investment cooperation that supports the green and digital transitions,” said the ambassador.

Discussions focused on strengthening resilient, diversified, and responsible CRM supply chains that are essential to the green and digital transitions.

Participants explored concrete opportunities for EU–Saudi cooperation across the full value chain, including exploration, mining, and processing and refining, as well as recycling, downstream manufacturing, and the mobilization of private investment and sustainable finance, underpinned by high environmental, social, and governance standards.

From the Saudi side, the dialogue was framed as a key contribution to the Kingdom’s industrial transformation and long-term economic diversification agenda under Vision 2030, with a strong focus on responsible resource development and global market integration.

“Developing globally competitive mineral hubs and sustainable value chains is a central pillar of Saudi Vision 2030 and the Kingdom’s industrial transformation. Our engagement with the European Union through this dialogue to strengthen upstream and downstream integration, attract high-quality investment, and advance responsible mining and processing. Enhanced cooperation with the EU, capitalizing on the demand dynamics of the EU Critical Raw Materials Act, will be key to delivering long-term value for both sides,” said Al-Babtain.

Valere Moutarlier, deputy director-general for European industry decarbonization, and directorate-general for the internal market, industry, entrepreneurship and SMEs at European Commission, said the EU Critical Raw Materials Act and ResourceEU provided a clear framework to strengthen Europe’s resilience while deepening its cooperation with international partners.

“Cooperation with Saudi Arabia is essential to advancing secure, sustainable, and diversified critical raw materials value chains. Dialogues such as this play a key role in translating policy ambitions into concrete industrial and investment cooperation,” she added.