Durov: Mysterious and controversial Telegram founder

Pavel Durov, the Russian-French billionaire founder and CEO of the Telegram messaging app. (Reuters)
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Updated 26 August 2024
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Durov: Mysterious and controversial Telegram founder

  • A self-avowed libertarian, Durov has championed confidentiality on the Internet and encryption in messaging

PARIS: Russian-born tech entrepreneur Pavel Durov has founded wildly popular social networks as well as a cryptocurrency, amassed a multi-billion-dollar fortune and locked horns with authorities not just in Russia but around the world.
Still a few months shy of his 40th birthday, the man once dubbed the “Russian Zuckerberg” after Facebook founder Mark Zuckerberg now finds himself under arrest in France after being sensationally detained at a Paris airport this weekend.
While still in his 20s, the Saint Petersburg native shot to fame in Russia after founding the VKontakte (VK) social network which catered to the needs of Russian-language users and outgunned Facebook throughout the former USSR.
After disputes with the Russian authorities and ownership battles, he sold out of VKontakte and founded a new messaging service called Telegram which rapidly gained traction but has also proved controversial with critics condemning an alleged lack of control on extreme content.
As these dramas raged, Durov remained a mercurial and at times mysterious figure, rarely giving interviews and restricting himself to sometimes enigmatic declarations made on Telegram.
A self-avowed libertarian, Durov has championed confidentiality on the Internet and encryption in messaging.
He has defiantly refused to allow the moderation of messages on Telegram, which allows users to post video, pictures and comments on “channels” that can be followed by anyone.
Durov, 39, was targeted in France by a warrant over offenses alleged to have been conducted on Telegram, ranging from fraud to drug trafficking, cyberbullying and organized crime, including promoting terrorism and fraud.
Investigations have been entrusted to the cyber unit of the French gendarmerie and the national anti-fraud office. He was still in police custody on Sunday, according to two sources close to the case.
In 2006, having just graduated from the University of Saint Petersburg, Durov launched VKontakte (VK), attracting users even while its founder remained a shadowy figure.
In a stunt typical of his unpredictable behavior, Durov in 2012 showered high-denomination notes on pedestrians from VK’s headquarters on top of a historic bookstore on Saint Petersburg’s Nevsky Prospekt.
But after running into trouble with the Kremlin for refusing to hand over the personal data of users to the Russian security services (FSB), he sold out of the company and left Russia in 2014.
Durov resigned from VK with a typical flourish, posting a picture of dolphins and the slogan “So Long and Thanks for All the Fish,” a title in the famous “Hitchhiker’s Guide to the Galaxy” science fiction series.
He developed the Telegram messaging service with his brother Nikolai while traveling from country to country and launched the service in 2013.
He settled in Dubai and obtained citizenship of the Caribbean island archipelago of Saint Kitts and Nevis, then, in August 2021, won French nationality following a low-profile procedure about which Paris remains highly discreet.
Meanwhile, Telegram enjoyed stratospheric success, presenting itself as a champion of individual freedoms, refusing “censorship” and protecting the confidentiality of its users.
This rankled with authorities, especially in his home country and in 2018, a Moscow court ordered the blocking of the application. But the imposition of the measure was shambolic and three days later, protesters ironically bombarded the FSB headquarters with paper planes, the symbol of Telegram.
Since then, Russia has abandoned its efforts to block Telegram and the messaging service is used by both the Russian government and the opposition, with some channels boasting several hundred thousand subscribers.
Telegram also plays a key role in Russia’s war against Ukraine, documented by bloggers from both sides who post their analyzes and videos of the fighting.
Pro-Moscow channels run by so-called “Z-bloggers” who back the war have proved hugely influential and are sometimes critical of Russian military strategy.
Durov eschews traditional media interviews but in April sat down with ultra-conservative US journalist Tucker Carlson for an extensive discussion.
People “love the independence. They also love the privacy, the freedom, (there are) a lot of reasons why somebody would switch to Telegram,” Durov told Carlson.
He is also not shy of posting messages on his own Telegram channel, claiming to lead a solitary life, abstaining from meat, alcohol and even coffee. Always dressed in black, he cultivates a resemblance to the actor Keanu Reeves in the film “Matrix.”
In July, he boasted of being the biological father of more than 100 children thanks to his sperm donations in a dozen countries, describing this as a “civic duty” in an attitude to parenting that echoes that of a fellow tech mogul, the X and Tesla chief Elon Musk.
According to Forbes magazine’s latest estimate, Durov’s fortune is $15.5 billion. But toncoin, the cryptocurrency he created, has plummeted by more than 15 percent since the announcement of his arrest.
Telegram has long been in the sights of European judicial authorities over allegations it spreads conspiracy theories, shared calls for murder and hosts drug sales platforms. Durov, however, insists that he responds to every request to remove content calling for violence or murder.


KFC Arabia and TBWA\RAAD’s Saudi campaign wins big at TikTok Ad Awards 2025

Updated 23 January 2026
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KFC Arabia and TBWA\RAAD’s Saudi campaign wins big at TikTok Ad Awards 2025

DUBAI: TikTok announced the winners of the TikTok Ad Awards 2025 at a ceremony held at the King Abdullah Financial District Conference Center in Riyadh on Wednesday, celebrating advertising campaigns on the platform from across the Middle East.

The top honor, G.O.A.T. (“Greatest of All Time”), which celebrates the best overall campaign combining creativity, media performance and proven effectiveness, went to the Saudi campaign “Om Bdr — 12th Ingredient,” developed by TBWA\RAAD for KFC Arabia.

The campaign was born out of Saudi user behavior on TikTok, which saw users dusting a seasoning created by a local cook named Om Bdr onto their KFC chicken. Picking up on this trend, KFC partnered with Om Bdr, adding her seasoning as its unofficial 12th spice.

Instead of focusing on trends or virality, the brand listened to its audience and “made the creator a partner,” said Ahmed Arafa, chief marketing officer at KFC Arabia.

He added: “This campaign was about respecting where the idea came from, crediting the community that discovered it, and turning cultural momentum into something real. Om Bdr’s seasoning belonged on our menu because our customers put it there first.”

The campaign emphasized authenticity, moving away from high-production studio shoots to filming inside actual KFC outlets, with minimal setup and featuring Om Bdr as herself.

As a result, KFC Arabia recorded its highest sales mix to date, while Om Bdr sold out of her own seasoning following the campaign.

“Om Bdr — 12th Ingredient” also won Gold in the Goal Digger category, which celebrates work that delivers measurable results, and Silver in the Community Core category, which highlights campaigns driven by creator and community collaborations.

The two firms also collaborated on another campaign, “Nuggets — Nugg it. Dip it. Crunch it.”, which ran across Saudi Arabia, the UAE and Qatar, and won Bronze in the Sound On category.

The campaign centered on a looping audio track paired with videos focusing on picking, dipping and eating a nugget.

TikTok said the campaign promoted creator participation, with users adapting and reworking the audio in ways that felt native to the platform.

Saudi-based creative agency Habbar’s campaign, “14 Feb: Judgement Day!”, for online gift delivery service Floward, won Silver in the Goal Digger category.

The campaign took a humor-led approach to reflect the pressure and last-minute decision-making often associated with Valentine’s Day gifting, using creator collaborations and video formats designed to encourage sharing and commenting.

Other notable campaigns included “My Like First” by Lux, which ran in Saudi Arabia and the UAE and won Gold in the Community Core category, as well as “How I Crunch It” by Bugles, created by MRM and UM, which won Bronze in the Sound On category.

“The Ad Awards winners of this year show what’s possible when brands embrace TikTok not just as a media platform, but as a creative canvas,” said Shadi Kandil, general manager of global business solutions for the Middle East, Turkiye, Africa, Central and South Asia at TikTok.