Zain KSA releases 2023 corporate sustainability impact report

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Updated 17 August 2024
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Zain KSA releases 2023 corporate sustainability impact report

Zain KSA, a telecom and digital services provider, has released its “2023 Corporate Sustainability Impact Report: Into an Innovative and Sustainable World.” The release of this report carries significant meaning being issued in the absence of its visionary architect, Zain KSA’s late CEO Sultan Al-Deghaither, who recently passed away. He had led the company’s transformation journey, focusing on driving sustainable and positive environmental and social impacts.
This report highlights Zain KSA’s progress in implementing its corporate sustainability strategy, which is structured around four key pillars — Climate Change, Responsible Operations, Inclusion, and Generation Youth — addressing the core themes of economy, environment, society, and governance. It showcases the significant strides Zain KSA has made in advancing sustainability across the Kingdom over the year.
The report illustrates the seamless integration of Zain KSA’s corporate sustainability strategy with its overarching corporate goals, aligning closely with Saudi Vision 2030’s goals in sustainable development. It also underscores how the company contributed to the nation’s goals, while also supporting global sustainability efforts, including the UN’s Sustainable Development Goals and best practices in environmental, social, and governance principles.
Zain KSA’s Corporate Communications VP Eman Abdullah Al-Saidi said: “It is with profound sadness that we release this sustainability report in the absence of our late CEO Sultan Al-Deghaither ... Though he is no longer with us, his enduring impact lives on in every achievement and through the positive mark he made on society and the environment. His pivotal role in launching initiatives and programs that advanced sustainability and served our country is evident throughout this report.
“Our sustainability report highlights our positive impact on the environment and society by embedding sustainability into our business strategy through an eco-friendly framework built on three pillars: economy, people, and planet.”

This approach reflects our dedication to driving digital progress while fulfilling our commitment to the communities we serve through our ESG strategy and responsible practices that create value for all stakeholders and contribute to a sustainable future for the planet.”

 


ALJ Motors champions Toyota SUVs’ off-road legacy

Updated 07 January 2026
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ALJ Motors champions Toyota SUVs’ off-road legacy

Abdul Latif Jameel Motors, the authorized distributor of Toyota vehicles in Saudi Arabia since 1955, has launched the second edition of its off-road initiative — an immersive driving experience designed to engage guests and showcase the real-world capabilities of Toyota’s SUV lineup in the Kingdom’s desert terrains. The activation takes place on weekends, starting initially in Riyadh and continuing through Jeddah, before concluding in Dammam on Jan. 24.
The multi-city activation is designed to engage guests through Toyota’s SUV lineup in fun and exciting ways, offering a hands-on opportunity to experience vehicle performance, control, and versatility. The lineup features a wide range of Toyota SUV models, including the Land Cruiser HEV Max, a hybrid vehicle built for performance. Beyond the off-road drives, the activation offers a welcoming weekend setting with supporting activities suitable for families and younger guests, creating a well-rounded experience for visitors of all ages.
Building on the success of its inaugural edition, which welcomed more than 4,500 participants and attracted over 10,000 attendees, the second edition continues to focus on meaningful guest engagement through interactive and experiential driving activities while emphasizing safety, trust, and enjoyment. Through this approach, ALJ Motors champions Toyota’s off-road legacy while creating an experience that further connects guests with Toyota’s renowned SUV lineup.
Shahad Nassier, managing director of marketing communications at ALJ Motors, said: “Following the strong response to the inaugural season, the return of this off-road experience allows us to continue engaging our guests in an authentic and exciting way. In this second edition, we have further refined the driving routes and elevated the overall experience to better serve our guests and their families. By bringing Toyota’s SUV lineup into real desert environments, we provide an opportunity for guests to experience vehicle performance firsthand, while reinforcing the values of reliability and capability that have long defined Toyota’s presence in the Kingdom.”
The experiential initiative deepens guest relationships, supports informed vehicle choice, and reflects ALJ Motors’ ongoing role in delivering reliable and diversified mobility solutions across the Kingdom, in line with Saudi Vision 2030. 
Guests interested in participating in the off-road experience can register for the upcoming activations in Jeddah on Jan. 9-10, followed by Dammam on Jan. 16-17 and 23-24, through ALJ Motors’ official social channels.