How generative AI is transforming business management in Saudi Arabia

Generative AI copilot Joule is rapidly becoming the natural language interface across the portfolio as SAP continues to embed AI across its applications. (Supplied)
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Updated 19 August 2024
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How generative AI is transforming business management in Saudi Arabia

  • Generative AI is streamlining business processes, enhancing decision-making, and boosting productivity
  • Ahmed Al-Faifi, head of SAP MENA, highlights the revolutionary impact of the technology on the Kingdom’s digital transformation

DUBAI: As businesses in Saudi Arabia and the wider Gulf region strive for greater efficiency, innovation, and profitability, SAP’s generative artificial intelligence program, Joule, is set to revolutionize the way firms operate.

By integrating cutting-edge AI capabilities directly into business processes, the German software company aims to streamline workflows, enhance decision-making, and boost productivity across industries.

Ahmed Al-Faifi, senior vice president and managing director of SAP Middle East and Africa — North, emphasized the impact of AI on the region during remarks at the recent SAP Sapphire conference in Barcelona, Spain.




Joule, SAP’s natural language generative AI copilot, is designed to simplify tasks and improve outcomes. (SAP photo)

“The groundbreaking use of generative AI and the partnerships announced by SAP at Sapphire are particularly relevant to our region, where both the public and private sectors have embraced the digital transformation necessary to leverage AI technologies,” said Al-Faifi.

Joule, SAP’s natural language generative AI copilot, is at the heart of this transformation. Designed to simplify tasks and improve outcomes, Joule is expected to manage 80 percent of the most common tasks performed by SAP’s 300 million end users by the end of 2024.

This shift has the potential to increase productivity by 20 percent, offering significant benefits to businesses in the Gulf region.

The capabilities of Joule extend across various business functions, from finance and analytics to order management. Joule also provides strategic recommendations, leveraging SAP’s B2B data model to offer real-time insights that enhance cash collection, supply chain decisions, and procurement strategies.

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This level of AI-driven support is particularly valuable in the Gulf, where businesses are navigating rapid growth and digital transformation.

Al-Faifi, a Saudi national leading SAP’s efforts in the region, highlighted the strategic importance of Saudi Arabia as a market.

“Amid this impressive and rapid digital evolution, it is imperative that we use AI in a way that will benefit our region’s businesses and communities,” he said.




Ahmed Al-Faifi, senior vice president and managing director of SAP Middle East and North Africa. (Supplied)

“From the outset, SAP pioneered AI solutions that are relevant, reliable, and responsible, and we remain committed to ensuring that the business AI infused across our portfolio adheres to these fundamental principles, while driving successful outcomes for public and private enterprises.”

SAP’s investment in Saudi Arabia reflects its commitment to this mission. Earlier this year, the company opened an SAP Experience Center in the Kingdom’s Eastern Province city of Alkhobar, designed to drive innovation with customers and partners.

In collaboration with the Ministry of Communications and Information Technology, SAP has also extended its Academy of Engineering program until 2025, further bolstering the country’s technological capabilities.




Last year, Saudi Arabia’s Ministry of Communications and Information Technology in collaboration with SAP Global launched a specialized training program aimed at qualifying national digital talent through both virtual and in-person journeys. (MICT photo)

Innovation is about leveraging knowledge about existing industries, Al-Faifi told Arab News. “For example, in the oil and gas sector, we are working with Saudi Aramco on innovation, specifically regarding maintenance. 

“We are making sure that AI and technology are being used to help optimize the company’s maintenance. Of course, there is a business aspect here. We need to reduce costs or increase the time to revenue because maintenance means downtime.”

Al-Faifi also stressed the need for businesses to adapt quickly to the fast-paced advancements in AI.

“AI is challenging everybody. It is going too fast,” he said. “There are so many scenarios, so many capabilities available, and the regulation is still evolving. The major focus here for SAP AI is to help the customer adapt and consume the technology they have in a much easier way.”

Joule is a key tool in this adaptation process, acting as an adviser to clients and simplifying complex business processes to enhance efficiency and productivity. This comes at a crucial time for Saudi Arabia, where rapid growth and transformation are driving the need for innovative solutions.

“The transformation taking place in Saudi Arabia is very exciting,” said Al-Faifi. “We can leverage the use of AI in business to expedite projects and attract new ones. The SAP innovation center in Saudi is meant to help local projects learn how to go faster to realize their goals.”

As SAP continues to expand its AI capabilities, the Gulf region stands to benefit from more streamlined operations, faster project completion, and ultimately, a more competitive position in the global market.
 

 


Surviving the sands: The battle to save Arabian wolves

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Surviving the sands: The battle to save Arabian wolves

  • Exploring the wolf’s role in Arabia’s heritage and ecosystem

Surviving the sands: The battle to save Arabian wolves

Exploring the wolf’s role in Arabia’s heritage and ecosystem

DID YOU KNOW?

In Saudi Arabia, hunting wolves without a proper license can result in fines of up to SR80,000.

Mexican wolves, locally known as ‘El Lobo,’ are critically endangered, despite ongoing reintroduction efforts.

While recent figures for Saudi Arabia’s wolf population are not available, a 2004 report estimated their numbers at 500-600.

Haifa Alshammari

RIYADH: Wolves are often portrayed in Western stories and films as dangerous, unpredictable predators. In contrast, Arabic perspectives offer a more nuanced view. 

In Saudi Arabia, wolves are admired for their resilience, intelligence, and role in the natural environment. The Arabian wolf, or Canis lupus arabs, is one of the Peninsula’s iconic native predators. 

For centuries, it shaped both ecological and cultural landscapes across Saudi Arabia. However, its population declined in recent decades. Today, conservation efforts led by the National Center for Wildlife aim to protect and restore this species.

Saudi regulations now make it illegal to display, sell, or transport wolves without authorization. NCW’s initiatives include studying wolf genetics, developing breeding programs to restore wild populations, raising public awareness, and imposing fines of up to SR80,000 ($22,000) for unlicensed hunters.

The Arabian wolf is a symbol of the desert and an important component of the Kingdom’s biodiversity. Historically, it inhabited deserts, mountains, and valleys across Saudi Arabia, Yemen, and Oman. Unlike wolves from colder regions, it evolved to survive extreme heat, scarce water, and fluctuating prey populations.

“Saudi Arabia’s vast and diverse ecosystems have enabled many wildlife species to thrive, including the Arabian wolf,” NCW notes. The wolf historically helped control populations of rodents, small mammals, and weak or diseased animals, maintaining a balanced ecosystem.

However, the shift from nomadic life to urban settlements and agriculture, alongside expanding human activity, put increasing pressure on the species. 

Habitat loss, conflicts with herders, and hunting practices significantly reduced their natural range. NCW records show numerous cases of injured wolves rescued and rehabilitated, highlighting the challenges they face today.

Culturally, the Arabian wolf is admired and feared in equal measure. In Bedouin tradition, it symbolizes independence and intelligence, appearing in poetry and oral stories.

“Two cultures in the world share a similar view of the wolf: Native American and Arab cultures,” said Obaid Alouni, a Saudi environmentalist. “They admired wolves and respected wolves. For example, when they see a wolf and someone has a gun, they don’t kill it even though they could,” he added.

Alouni explained that despite being predators, wolves coexisted with humans in the Arabian Peninsula: “There was a kind of coexistence in the Arabian Peninsula.” Yet livestock owners often feared wolves for preying on sheep and goats, creating a tense relationship between humans and wolves.

This dual perception shaped the wolf’s role in cultural metaphors: it was seen as a mirror of the desert itself — tough, resilient, and adaptable. “Arabs have always sought positive qualities in wolves. For example, one of their characteristics is that wolves understand their pack and sacrifice themselves for them. They do not betray their pack and fight for it, in addition to their loyalty to it,” Alouni explained.

Physically, the Arabian wolf is one of the smallest gray wolf subspecies, adapted to desert life. It weighs 18-25 kilograms and measures 100-110 cm in length. Its large ears reduce heat, a light sandy-gray coat reflects sunlight and camouflages it in the desert, and its diet includes small mammals, birds, and occasionally livestock.

Sadly, the Arabian wolf is classified as endangered due to habitat loss, human conflict, and historical hunting. Alouni noted that hybridization has further reduced the population of purebred Arabian wolves: “Unfortunately, a species is now being circulated that is not the true size of the Arabian wolf. The National Center for Wildlife is currently conducting extensive research to learn more about the Arabian wolf and its true size. The species currently prevalent is shorter in stature.”

Other wolf subspecies include the Gray Wolf, found in North America, Europe, and Asia. It weighs 30–80 kilograms, measures up to 180 cm in length, and is known for its complex social packs. 

The Arctic Wolf, native to Arctic Canada and Greenland, has a thick white coat, short snout and ears, and survives extreme cold, preying on musk oxen, Arctic hares, and caribou. 

The Indian Wolf, scientifically known as Canis lupus pallipes, inhabits South and West Asia, weighs 20-30 kilograms, and forms small, stealthy packs. 

Finally, the Ethiopian wolf is fox-like, inhabits highlands above 3,000 meters, weighs 13–18 kilograms, and has a reddish coat with white markings. It is one of the world’s rarest wolves, with fewer than 500 individuals in the wild.

Protecting wolves is crucial for maintaining healthy ecosystems. As apex predators, they regulate prey populations, prevent overgrazing, maintain plant diversity, and reduce disease spread by feeding on sick or weak animals. Their presence influences herbivore behavior, supporting a balanced environment.

The Arabian wolf is more than a desert predator. It is a cultural symbol, a survivor of harsh landscapes, and a vital component of Saudi Arabia’s ecological identity. The work of the NCW is essential: protecting the Arabian wolf means conserving biodiversity, preserving heritage, and sustaining ecological systems across the Arabian Peninsula.