STA, Visa join hands to launch Tourism Data Lab in Saudi Arabia 

The establishment of this hub aligns with Saudi Arabia’s broader vision to diversify its economy beyond oil.
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Updated 14 August 2024
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STA, Visa join hands to launch Tourism Data Lab in Saudi Arabia 

  • New hub designed to boost Kingdom’s tourism industry by streamlining data management and campaign efforts
  • Visa-STA Tourism Data Lab will play a crucial role in shaping Saudi Arabia's tourism strategy

RIYADH: Saudi Arabia is making significant strides in enhancing its tourism sector with the launch of a Tourism Data and Campaigns Management Hub.

It is a collaboration between the Saudi Tourism Authority and Visa, according to a press statement. This new hub, the first of its kind in the region, is designed to boost the Kingdom’s tourism industry by streamlining data management and campaign efforts, ultimately improving the overall visitor experience.

The establishment of this hub aligns with Saudi Arabia’s broader vision to diversify its economy beyond oil. The National Tourism Strategy is particularly ambitious, aiming to draw over 150 million tourists by 2030 and increase tourism's contribution to the GDP from 6 percent to 10 percent. This effort reflects the Kingdom’s commitment to leveraging tourism as a key driver of economic growth and sustainability.

“Our partnership with Visa underscores the Saudi Tourism Authority’s commitment to placing the tourist at the heart of what we do and using evidence-based insights to better understand the visitor wishlist,” said Abdulkarim Aldarwish, president of Middle East and Africa Markets at STA. 

He added: “By exchanging and analyzing data, and offering products and tailored promotional packages, we aim to significantly improve the tourist experience and attract more visitors from key regional markets.” 

The Visa-STA Tourism Data Lab will play a crucial role in shaping Saudi Arabia's tourism strategy by providing in-depth, data-driven insights into various travel and tourism trends. This comprehensive data will enable the Saudi Tourism Authority to make more informed decisions about campaigns and initiatives, tailored to specific visitor behaviors and preferences.

The lab will offer detailed analyses of visitor journeys, including typical travel routes and experiences, as well as spending behaviors across different categories. It will also provide insights into seasonal trends, helping to identify peak travel times, and assess digital adoption, revealing how tourists use digital tools and platforms during their travels. Additionally, the lab will categorize tourists by various demographics and preferences, offering a clearer understanding of different customer types.

These insights will be instrumental in refining strategies to enhance the overall visitor experience and support the Kingdom’s ambitious tourism goals.

“Saudi Arabia is fast emerging as a leisure and business tourism hub with enriching experiences awaiting visitors. The industry is also a pivotal pillar in Saudi Vision 2030’s economic diversification and job creation goals,” said Ali Bailoun, Visa’s regional general manager for Saudi Arabia, Bahrain and Oman. 

He added: “We are, therefore, pleased to partner with STA in launching the region’s first Tourism Data Lab in Saudi Arabia that will enrich our local partners’ and clients’ efforts to enhance the tourism experience of visitors to Saudi Arabia and support the government’s tourism ambitions.” 


G7 countries to release oil reserves as IEA agrees to largest ever market intervention

Updated 11 March 2026
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G7 countries to release oil reserves as IEA agrees to largest ever market intervention

  • IEA recommends release of 400 million barrels

RIYADH: Germany, Japan and Austria will release part of their oil reserves after the International Energy Agency recommended the release of 400 million barrels of oil ‌from stockpiles, the largest ‌such move in IEA ​history.

In a statement, IEA Executive Director Fatih Birol said the flow of oil, gas and other commodities through the Strait of Hormuz have all but stopped, leading global energy supply to fall by around 20 percent.

Ahead of the confirmation of the move — a larger intervention than the 182.7 million barrels that were released in 2022 by in response to Russia’s invasion of Ukraine — several countries began setting out plans to bring their reserves into play as countries grapple with ​soaring crude prices amid ​the US-Israeli war with Iran. 

Birol said: “I can now announce that IEA countries have decided to launch the largest ever release of emergency oil stocks in our agency's history. 

“IEA countries will be making 400 million barrels of oil available to the market to offset the supply lost through the effective closure of the strait.

“This is a major action aiming to alleviate the immediate impacts of the disruption in markets.”

Germany’s Economy ⁠Minister ​Katherina Reiche ⁠confirmed on Wednesday her government plans to limit petrol price increases at filling stations to once a day and to introduce more stringent antitrust regulation of the sector.

She did not ⁠give an exact timing for ‌those measures, but added that ‌the US and ​Japan would be the ‌largest contributors to the release of the ‌oil reserves.

The US has not confirmed it would do so, but its Interior Secretary Doug Burgum told Fox News on Wednesday that “these are the kinds of moments that these reserves are used for.”

The announcements did not stop oil prices rising, with Brent crude up 3.26 percent to $90.66 a barrel at 4:29 p.m Saudi time, and West Texas Intermediate up 3.12 percent to $86.05. Both were some way below the $119 a barrel seen earlier in the week.

“The situation regarding oil supplies is tense, as the Strait of Hormuz is currently virtually impassable,” Germany’s Reiche said.

“We will comply with this request and ‌contribute our share, because Germany stands behind the IEA’s most important principle: mutual ⁠solidarity,” Reiche ⁠said about the IEA’s request.

According to a statement by Reiche’s ministry, Germany will contribute 2.64 million tonnes of oil. This corresponds to 19.51 million barrels.

Reiche stressed there was no supply shortage in the country, which has a legally mandated reserve of oil and oil products intended to cover 90 days’ demand.

South Korea will release 22.46 million ​barrels of oil, which represents 5.6 percent of the total IEA ask, the ⁠country's industry ministry said.

“The government will consult with the IEA ⁠secretariat on details, such ‌as ‌the ​timing ‌and amount, from ‌the perspective of national interests in accordance with domestic conditions,” ‌the ministry said in a statement.

The ⁠ministry ⁠said it would continue to coordinate closely with major countries in responding to high oil prices to minimise any domestic ​impact.

Austrian Economy Minister Wolfgang Hattmannsdorfer said his country was releasing part of the emergency oil reserve and extending the national strategic gas reserve, adding: “One thing is clear: in a crisis, there must be no crisis winners at the expense of commuters and businesses.”

Acting ahead of the IEA move, G7 ​member Japan announced plans to release 15 days' worth of ‌private-sector oil reserves and one month's worth of state oil reserves.

“Rather than wait for formal IEA approval ‌of a coordinated international reserve release, Japan will act first to ease global energy market supply and demand, releasing reserves as early as the 16th of this month,” Prime Minister Sanae Takaichi said in a broadcast statement.

Following a meeting with the IEA on Wednesday, G7 energy ministers said: “In principle, we support the implementation of proactive measures to address the situation, including the use of strategic reserves.”

All IEA member countries are required to keep 90 days’ worth of their nation’s oil use in reserve in case of global disruption.