‘Lady of Trees’ are nature’s sentinels in Sarawat Mountains

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Thriving in various environments, these steadfast evergreens embody the essence of the area’s ecosystem. (SPA)
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Thriving in various environments, these steadfast evergreens embody the essence of the area’s ecosystem. (SPA)
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Thriving in various environments, these steadfast evergreens embody the essence of the area’s ecosystem. (SPA)
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Thriving in various environments, these steadfast evergreens embody the essence of the area’s ecosystem. (SPA)
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Updated 02 August 2024
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‘Lady of Trees’ are nature’s sentinels in Sarawat Mountains

  • Juniper trees have stood the test of time, creating vital habitats across the provinces of Taif, Al-Baha and Asir

TAIF: The juniper tree, revered as the “Lady of Trees” and a symbol of lush forests and towering mountains in Saudi Arabia, plays a pivotal role in maintaining the delicate balance of terrestrial ecosystems.


Serving as a refuge for wildlife, these ancient trees have stood the test of time, creating vital habitats across the provinces of Taif, Al-Baha and Asir.




Thriving in various environments, these steadfast evergreens embody the essence of the area’s ecosystem. (SPA)

Under the watchful care of the National Center for Vegetation Cover Development and Combating Desertification, the venerable junipers are nurtured to ensure their longevity and safeguard natural resources.

Preventing detrimental practices and fostering continuous guidance and awareness, especially amidst the influx of tourists to the Al-Hada and Al-Shafa villages in the Makkah region, remains a top priority.


Dr. Ahmed Al-Ghamdi, director-general of research and innovation at the NCVC, emphasized the significance of the juniper tree and the threats it faces. This includes the significant degradation of juniper environments in the Kingdom’s southwestern highlands due to human activities and climatic factors.




An officer of the National Center for Vegetation Cover Development and Combating Desertification on patrol at the Sarawat mountains. (SPA)

This degradation has led to dieback in junipers, visible in degraded areas with lifeless trees.


Al-Ghamdi said that despite being a new entity, the NCVC is actively involved in rehabilitation efforts. It aims to address the causes of degradation and expand forest coverage with juniper trees, in line with the Saudi Green Initiative’s goal of planting 10 billion trees in the Kingdom.

Dr. Saleh Al-Shaeel, a botany enthusiast, said that juniper trees in the Sarawat Mountains embody the region’s natural beauty and resilience, nurture a rich biodiversity and have significant influence on the local climate.


Thriving in various environments, these steadfast evergreens embody the essence of the area’s ecosystem.


Saudi Arabia champions AI and sustainable growth at UN tourism meeting in Kuwait

Updated 12 February 2026
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Saudi Arabia champions AI and sustainable growth at UN tourism meeting in Kuwait

  • Saudi Tourism Minister says tourism today accounts for approximately 10 percent of the world economy, contributing about $10 trillion to global GDP 

KUWAIT CITY: Saudi Arabia’s Tourism Minister Ahmed Al-Khateeb has called for stronger international cooperation to build a tourism ecosystem that is integrated, resilient, and future-ready, the Saudi Press Agency reported Thursday.

In a opening address at the 52nd UN Tourism Regional Commission for the Middle East in Kuwait City, he noted that tourism is “no longer a peripheral activity but a massive engine of economic development.”

“With an estimated contribution exceeding $10 trillion to global GDP, tourism today accounts for approximately 10 percent of the world economy,” said Al-Khateeb, speaking as president of the 26th UN Tourism General Assembly. The three-day conference opened on Feb. 10.

He pointed to the Middle East’s exceptional recovery, which recorded a 39 percent increase in international arrivals in 2025 compared to 2019, welcoming nearly 100 million visitors last year.

The minister highlighted Saudi Arabia’s driving force behind these regional statistics, noting that the Kingdom now represents approximately 30% of the Middle East tourism market in both visitor numbers and spending.

“We are proud that Saudi tourism’s uninterrupted growth has become a driving force for regional tourism, and we look forward to continuing our close cooperation with UN Tourism to share our expertise with the world,” he said.

Focus on AI

Addressing the meeting’s central theme of Artificial Intelligence (AI), Al-Khateeb emphasized the need for responsible innovation. He described AI as a key enabler for growth but stressed that the “human touch” defining the hospitality sector must be maintained and the workforce protected.

On the sidelines of the regional commission, the minister met with counterparts from across the region to explore ways to promote regional cooperation and alignment to enhance resilience and build tourism industries that can drive inclusive economic and social development.

Al-Khateeb also met with leading investors from Kuwait to discuss investments in the Kingdom’s tourism sector and explore new opportunities to leverage Saudi Arabia’s integrated investment ecosystem, designed to enable regional and international investors to achieve sustainable, long-term value.

The 52nd UN Tourism Regional Commission for the Middle East is the first held in the region since the 26th UN Tourism General Assembly, hosted in Riyadh last November. 

That assembly resulted in the historic “Riyadh Declaration on the Future of Tourism,” which established a global consensus on sustainability, inclusive growth, and the responsible adoption of human-centric AI for the next fifty years.