Olympic triathletes will swim in Paris’ Seine River after days of concerns about water quality

This photograph shows infrastructure on the venue of the swimming portion of the Paris 2024 Olympic Games triathlon on the River Seine. Organizers said the women’s and men’s triathlon races will go forward Wednesday with a swim in the famed Paris waterway. (AFP)
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Updated 31 July 2024
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Olympic triathletes will swim in Paris’ Seine River after days of concerns about water quality

  • The decision to go ahead with the Seine swim for the triathlon competitions is a big win for the city, Olympics organizers and the athletes
  • The organizers said early Wednesday the latest tests of the water showed compliance with quality standards

PARIS: After days of delays and uncertainty over water quality in the Seine River, the women’s and men’s Olympic triathlon races will go forward Wednesday with a swim in the famed Paris waterway, organizers said.

The decision to go ahead with the Seine swim for the triathlon competitions is a big win for the city, Olympics organizers and the athletes. Officials undertook an ambitious plan, including €1.4 billion ($1.5 billion) in infrastructure improvements, to clean up the long-polluted Seine and have been steadfast in their insistence that the swimming portion of the triathlon and the marathon swimming events next week could safely be held in the river.

The organizers said early Wednesday the latest tests of the water showed compliance with quality standards.

Elevated levels of bacteria in the river pushed the men’s race originally planned for Tuesday to Wednesday, when the women’s competition had been scheduled. Test events meant to allow the athletes to familiarize themselves with the course had already been canceled for the same reason on Sunday and Monday.

The water quality in the Seine directly affected by rainfall that can lead to wastewater runoff flowing into the river. Heavy rains fell during Friday’s Olympic opening ceremony, and rain continued for most of the day Saturday.

Every day since Sunday, even as organizers announced cancelations or postponements, they continued to express confidence that the swims in the Seine would go forward as planned the next day. For several days they did not publicly release the data on levels of E. coli and other bacteria that contributed to their decisions.

High levels of E. coli in water can indicate contamination from sewage. Most strains are harmless and some live in the intestines of healthy people and animals. But others can be dangerous. Even a mouthful of contaminated water can lead to diarrhea, and the germ can cause illnesses such as infections in the urinary tract or in the intestines.

Daily water quality tests measure levels of the fecal bacteria E. coli. World Triathlon’s water safety guidelines and a 2006 European Union directive give a range of E. coli levels from “excellent” to “sufficient.” Anything beyond 900 colony-forming units per 100 milliliters is not considered safe or “sufficient.” But experts stressed that these numbers are simply guidelines used to assess risk.

Plus, Aurélie Merle, the Paris 2024 director of sports, told reporters Tuesday that water samples are taken 21 and a half hours before decisions are made about the swim. That leaves uncertainty about their accuracy the day of the race.

Merle said Tuesday that testing results showed “we’re very close to the threshold of triathlon.” She noted that one of four test sites along the triathlon course was below the threshold for E. coli. Two other sites were just above the limit and one was more elevated, she said, citing a range of 980 to 1,553.

“We know the sun and the heat have a very strong impact on the quality of the water,” she said, hoping that a heat wave that hit most of France on Tuesday would help improve water quality enough for the swims to go ahead.

Organizers have said the marathon swimming races, scheduled for Aug. 8 and 9, could be relocated, if needed, to the Vaires-sur-Marne Nautical Stadium in the greater Paris region, which already hosts rowing and canoeing competitions and can accommodate up to 15,000 spectators.

Efforts to make the river suitable for swimming included the construction of a giant basin to capture excess rainwater and keep wastewater from flowing into the river, renovating sewer infrastructure and upgrading wastewater treatment plants.

Paris Mayor Anne Hidalgo very publicly took a swim in the river two weeks ago, along with Paris 2024 chief Tony Estanguet; Marc Guillaume, the top government official for the Paris region; and swimmers from local swimming clubs. Data released last week show that E. coli levels at the Bras Marie were at 985 units per 100 milliliters that day, slightly above the established threshold.


‘Papaya’s not going anywhere’: How McLaren banished the wilderness years on and off the track

Updated 16 December 2025
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‘Papaya’s not going anywhere’: How McLaren banished the wilderness years on and off the track

  • On-track success of 2 constructors’ championships and Lando Norris’s title win matched by a rebrand attracting a new generation of fans to the British F1 team

ABU DHABI: It’s been just over a week since Lando Norris claimed his first Formula One championship title, but for McLaren’s growing army of supporters the party continues.

When the British driver crossed the finish line at Abu Dhabi’s Yas Marina Circuit in third place to confirm his title victory, you could be forgiven for thinking the post-race celebrations had a familiar look to others in recent years at the season-closing Grand Prix in the UAE’s capital.

This time however, the celebrating fans were sporting the orange of McLaren’s distinctive “papaya” livery, rather than the orange of Max Verstappen’s native Netherlands.

The resurgence of the British team in recent years has been nothing short of remarkable. On the track, their overwhelming supremacy has been secured by a superior car and two gifted drivers in Norris and Australia’s Oscar Piastri. Off it, they deployed one of motor sport’s most successful rebranding campaigns, as a result of which McLaren’s main color now rivals Ferrari’s red as the most iconic in F1.

“You know, it was the fans’ choice to bring papaya back,” Matt Dennington, co-chief commercial officer at McLaren, told Arab News.

“Back in, I think it was 2016, we went out to our fans and it was an overwhelming ‘yes’ that they wanted to see our heritage come back into the team. It’s a key brand asset for us.”

Speaking during a “Live Your Fandom” event at Yas Island in Abu Dhabi, co-hosted with Velo, a team sponsor since 2019, he said: “For us, the fans are the lifeblood of our sport. We don’t go racing without them, and to be able to celebrate our fans and our partners together has been awesome.”

Norris’s success in Abu Dhabi was a crowning moment for the team, but the development on the track has been clear and dramatic for several years.

In 2017, the team finished a lowly ninth out of 10 in the constructors’ championship. Improvements to the car, particularly after switching to a Mercedes engine, helped the team move up to become a fixture in the “mid-field” F1 grid. Then, in 2024, came the giant leap forward as McLaren won the team title and then retained it this year.

In tandem with those successes, the commercial work that has taken place off the track has helped McLaren, in large part thanks to return of its papaya colors, develop one of the strongest brand identities in all of sports.

“Obviously, the on-track performance has been a great boost for that,” Dennington said. “You know, the other areas that have helped progress our fandom, and the sport, is the work that Liberty Media have done in the schedule.”

Liberty, an American mass media company, acquired Formula One Group from CVC Partners in 2017 for $4.4 billion. The popularity of the sport has skyrocketed since then thanks to huge engagement across media channels — including a certain Netflix show.

“More races, more races in the US, ‘Drive to Survive’ (on Netflix, and) we had the F1 movie,” Dennington said. “So there’s some great media platforms really driving the audience growth and the diversity of the audience.

“As a team, we’ve been pushing ourselves to be more sophisticated in the way in which we engage and communicate with our teams, but also looking at the partners we work with to give our fans the access to the McLaren brand and access to racing culture.”

The team’s portfolio now boasts more than 50 sponsors, among them Google, Mastercard and British American Tobacco. Dennington highlighted a number of campaigns that caught the public’s imagination.

“Some good examples of that is the work that we’ve done with Reiss and Abercrombie & Fitch — we bought our first women’s line of fashion through those organizations; the work we’re doing with Lego in capturing those sort of youth consumers into the brand; and also the work we’ve done with Tumi over the last few years in the luggage category.

“So we’re trying to extend the brand, we’re trying to create more access.”

In August, McLaren and Velo launched the “Live Your Fandom” campaign, offering nine superfans from the UK, Romania, the Czech Republic, Mexico and other places a “golden ticket” F1 experience in the form of a full day at the McLaren Technology Centre in Woking, England.

The chosen fans enjoyed a behind-the-scenes tour, shared their memories of the team directly with McLaren Racing CEO Zak Brown, and took part in a surprise Q&A session with Norris.

One high-profile result of their special day was the graphical contributions they made to the team’s 2025 Abu Dhabi livery design, unveiled just days before Norris claimed the title, which featured art they helped create inspired by their most defining McLaren moments.

The livery features a series of bespoke images, including the “Papaya Family” representing the community spirit among McLaren F1 fans around the world; a “Forever Forward” friendship bracelet; and “Home Wins,” symbolizing the team’s victories this season in its home country at the British Grand Prix at Silverstone, and at the Bahrain Grand Prix, which is considered the team’s second home.

Other images celebrated the back-to-back constructors’ championship victories; 200 race wins; 50 top-two race finishes; and the fastest pitstop of the 2025 season (1.91 seconds).

Louise McEwen, McLaren Racing’s chief marketing officer, said: “Our fans are at the heart of everything we do, and this special livery is another way of showing our appreciation.

“Through the ‘Live Your Fandom’ campaign with Velo we’ve been able to celebrate their passion and creativity in a way that truly brings the Papaya Family together.”

Such efforts by McLaren to bring more fans even closer to the action will continue, Dennington said.

“Less than 1 percent of all fans in Formula One over their lifetime get to go to a race,” he added. “So I think it’s up to us as a sport, as teams, to be able to create more opportunities for them (and) to connect with our fans.”

As for the image and identity of the team moving forward, he had a reassuring message for fans: “Papaya’s not going anywhere and you’ll continue to see that into the future.”