DUBAI: Model Mona Tougaard is the face of Marc Jacobs’ Fall 2024 eyewear collection “The Sunglasses.”
The catwalk star, who has Danish, Turkish, Somali and Ethiopian ancestry, took to Instagram to announce the campaign, posting a photo along with a simple heart emoji.
Last month, Berlin-based magazine-turned-fashion label 032c presented its menswear spring/summer 2025 collection at Paris Fashion Week, where Tougaard featured.
She strutted down the runway in a form-fitting suit with a cropped blazer and a blue buttoned-shirt layered underneath. The look was complemented with dark shades and her hair was slicked back in a low bun.
She was not the only regional model on the runway; Tougaard was joined by British-Moroccan model Nora Attal, who wore a sheer, reflective fishnet-like black dress.
The collection, designed by Maria Koch, is titled “Everything Counts” and included outerwear, feminine suiting and versatile denim co-ords suitable for day and night wear.
Collarless 032c jackets featured tonal gothic lettering, while army parkas and deconstructable cargo pants were paired with boxy vinyl tops.
Last month, 032c also announced on Instagram that Tougaard had been named the artistic talent director for the collection.
“Tougaard is an inherent member of the 032c universe, who has starred on our magazine covers, our editorials, and our previous FW-24 show. It is an organic progression to involve Tougaard more closely in 032c’s creative processes together with creative director Maria Koch and fashion director Ras Bartram,” the post read.
Tougaard started 2024 with a bang, gracing the runway for Chanel during Paris Haute Couture Week in January. Tougaard wore a black thigh-high coat-style dress with white buttons and a sheer white skirt underneath, teamed with wore white stockings and black heeled sandals.
Tougaard started her modeling career in 2017 after winning the Elite Model Look Denmark competition at the age of 15. Since then, she has become a prominent figure in the fashion industry, known for her work with top designers and luxury brands including Prada, Louis Vuitton, Fendi, Chanel and Valentino.
