DUBAI: UAE-based clean-fuel technology firm Fuelre4m have announced a partnership with Harry Redknapp — former Tottenham, Portsmouth and West Ham football manager — as part of their “Green Goals” campaign.

The initiative aims to utilize former football stars to raise awareness and action for sustainability.

“With the global football industry emitting over 30 million tonnes of carbon dioxide each year, more top players need to join in to make a bigger impact,” Redknapp said recently.

“Football’s carbon footprint is massive, and players do have a responsibility to help. They can do more by getting involved in green campaigns, pushing for eco-friendly stadiums and clubs, and using social media to spread awareness and influence fans.”

“Football has the power to inspire millions,” he added. “If we can use that influence to promote sustainability, we can make a real difference. That’s why I’m excited to be part of Fuelre4m’s ‘Green Goals’ campaign.”

Rob Mortimer, managing director of Fuelre4m, highlighted the significance of Redknapp’s support.

“Having Harry Redknapp on board is a game-changer. His influence in the football world is immense, and his support for our campaign underscores the importance of sustainability in sports,” he said.

“Harry’s involvement will undoubtedly motivate players and fans to take action, amplifying our efforts to reduce the environmental impact of fossil fuels.”

FuelRe4m has developed a fuel-reforming technology that enhances the combustion process in engines, the company stated.

By breaking down impurities and complex hydrocarbons in liquid fossil fuels, the Re4mx technology is aimed at ensuring a more efficient and cleaner burn.

This results in increased power output, lower fuel consumption, and a significant reduction in harmful emissions.