JEDDAH: Al-Ittihad FC has unveiled its kit for the 2024/25 season in collaboration with Nike.
Al-Ittihad presented its distinctive new kit in photo sessions in the center of historic Jeddah, among its alleys and ancient buildings, in cooperation with Al-Balad Development Company, the club’s official sponsor.
The classic striped design in yellow and black is based on the Nike shirt, with its authentic heritage, which fans have loved and celebrated for 97 years.
The kit’s new design represents the architectural style, “Rawashin,” the prominent traditional wooden panels used to cover windows and external openings at the old houses of Jeddah — considered an icon of the city’s heritage.
Domingos De Oliveira, CEO of Al-Ittihad Club, described the new kit as a symbol of the club’s history: “We worked closely with Nike in order to ensure access to the best that can be presented in the new kit, while preserving the established values of the basic kit, which represents a unique identity, after maintaining it for nearly a century.
“In the new kit, we worked to blend the heritage of Al-Ittihad Club with the history of the region from which it started, with a modern spirit that creates innovation in order to emerge with a product that reflects the club’s vision of starting from the base of its great history toward more glory and development in the current era and the future.
“Attention was paid to all the details in terms of the degree of color and their overlapping in the dividing line between them in the same way that the wooden columns in the Rawashin buildings of Jeddah are intertwined.”
For the first time, the home kit will be presented in three categories — the official home kit, which the players will wear, the stadium category, and the fans category.
