Noon, Al-Ahli FC in new merchandise partnership

Al-Ahli has signed a strategic partnership with online platform Noon. (Supplied)
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Updated 03 April 2024
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Noon, Al-Ahli FC in new merchandise partnership

  • Jeddah club’s fans can access official kits and club gear through dedicated brand store

RIYADH: The Middle East’s top e-commerce platform, Noon, has become the merchandising partner of Jeddah-based football club Al-Ahli.

Through the partnership, supporters of the Saudi Pro League club can access official kits and gear featuring Al-Ahli’s logo and trademarks, designed and produced by Noon.

“We always seek to diversify and strengthen ties with strategic partners in service of this great club,” said Ron Gourlay, the club’s CEO. “We consider the partnership with Noon to be a major step within our commercial strategy to diversify our products and services portfolio, considering that investment in the sports sector, and football in particular, has become a global industry with sensible economic viability.”

Ahmed Gadouri, general manager for Saudi Arabia at Noon, said: “Like millions in the Kingdom, we are deeply passionate about football. Our goal is to connect with and build strong relationships with football fans, which will ultimately improve the user experience on Noon.

“As a company, we are committed to enhancing the shopping experience and supporting local communities. This is why we are excited to partner with Al-Ahli FC, a club that shares our dedication to excellence and innovation.

“This collaboration not only reinforces our dedication to local sports but also underscores our mission to craft unforgettable experiences for both fans and shoppers.

“We are confident that this partnership will allow us to broaden our merchandise offerings and connect with a fresh audience of dedicated and enthusiastic fans.”


Saudi Arabia edge Kyrgyzstan 1-0 in AFC U23 Asian Cup opener

Updated 07 January 2026
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Saudi Arabia edge Kyrgyzstan 1-0 in AFC U23 Asian Cup opener

  • Al-Nassr’s Rakan Al-Ghamdi struck in the 88th minute as 2022 champions Saudi Arabia got off to a winning start

JEDDAH: Rakan Al-Ghamdi struck late as Saudi Arabia edged a plucky Kyrgyzstan 1-0 in their AFC U23 Asian Cup Group A opener on Tuesday.

Debutants Kyrgyzstan, reduced to 10 men in the 34th minute, looked on course for a point after goalkeeper Kurmanbek Nurlanbekov had saved Musab Al-Juwayr’s penalty but Al-Nassr’s Al-Ghamdi struck in the 88th minute as 2022 champions Saudi Arabia got off to a winning start.

Both sides went on the offensive from the start with Saudi Arabia’s Abdullah Radif sending his effort from outside the box high as early as the second minute, while Beknaz Almazbekov had his shot from distance blocked two minutes later.

The hosts began to assert their dominance before suffering a setback in the 13th minute when captain Abdullah Radif was subbed off due to injury with Majed Abdullah taking his place.

However, his absence failed to deter the 2022 champions’ resolve as they almost took the lead in the 15th minute after Abdullah pounced on a stray pass from Anton Polev, only to see his low drive from inside the box saved by Nurlanbekov.

The Central Asian side’s exuberance suffered a dent in the 34th minute when Arsen Sharshenbekov received his marching orders for stamping Abdulaziz Al-Elewai’s ankle, following a VAR review.

Saudi Arabia, however, failed to trouble Nurlanbekov despite the numerical advantage with Kyrgyzstan still very much in the game going into the break.

Nurlanbekov continued to frustrate Saudi Arabia in the second half with the FC Dordoi Bishkek keeper foiling Faris Al-Ghamdi from distance in the 48th minute.

Saudi Arabia almost found the opener just after the hour mark when Yaseen Al-Zubaidi and Abdulaziz Al-Elewai exchanged passes with the latter breaking into the box, only to see his shot from a difficult angle closed down by Nurlanbekov.

Spurred on by their passionate home support, Saudi Arabia’s pressure earned them a penalty in the 74th minute after Arslan Bekberdinov’s handball but Nurlanbekov judged correctly to deny Al-Juwayr from the spot with his outstretched right-handed save.

Saudi Arabia finally found a way through in the 88th minute after Al-Juwayr’s clever pass found Al-Ghamdi, who rifled his shot past Nurlanbekov to seal the victory.

Saudi Arabia will meet Jordan on Friday while Kyrgyzstan will aim to bounce back against Vietnam.