A focus of this column over the last three years has been the rapidly changing landscape of professional cricket. Some things which may have seemed like straws in the wind in mid-June 2021 are now in full flow, unlikely to be stopped even by hurricane-strength storms.
Cricket’s governing body is the International Cricket Council, tasked with managing the game. In a previous era, this had been the responsibility of the Marylebone Cricket Club. The latter still has influence in the game. Early this year, its current president, Mark Nicholas, an urbane former professional cricketer, initiated the idea of a forum to discuss cricket’s future. This was held on July 5 at Lord’s prior to England’s Test match against the West Indies.
The gathering was called World Cricket Connects. It brought together more than 100 influential voices in the game, including chairs and CEOs from five ICC full members, plus associate nations, Scotland and Oman. Former and current players, both men and women, were present, along with several executives of T20 franchises.
There was one notable omission. Jay Shah, secretary of the Board for Control of Cricket in India, was not there. He had sent his apologies. The need to be pictured with the T20 World Cup Trophy in India prevailed. Why not, especially after an election victory, since his father is Prime Minister Modi’s interior minister. The BCCI’s priorities are clear. They were clear in September 2021 when it pulled its team from a deciding Test match against England, citing mental health issues, only for the players to return immediately to perform in the Indian Premier League.
Without Shah, described by Nicholas as the most powerful person in cricket, the event was an emperor without clothes. Reports of its content took time to emerge. The ICC chair was reported to have said that the ICC is not fit for purpose and that as a “members’ organization,” it falls short of being a global governing body. Whilst not a revelation to many, the fact that it was said in a semi-public forum is a surprise, perhaps reflecting frustration at India’s power. This is not going to decline.
Ravi Shastri, Inda’s representative and a recent former coach, put forward a view that the 12 teams playing Test cricket should have a promotion and relegation system, with two tiers of six, including promotion and relegation. It may well come to that position, hastened by the costs of hosting Test cricket.
In this context, enter the ICC’s long-term ambition for cricket to become the world’s favorite sport. This translates into leading, growing and promoting cricket. The ICC is not really a governing body. It is an organizer and facilitator of global events, a builder of long-term successful commercial partnerships and a catalyst for growth. Almost as an afterthought, it says that “it will continue to make considerable efforts to protect the integrity of the sport.”
On the latter, there remain doubts, Betting is rife in the game. I have been moved by ICC officials from boundary side positions because I may be passing on information obtained from players to gambling companies. This not something that I would do and I am hardly the problem. It is unlikely that betting’s influence on cricket got a mention at Lord’s, which it should have done.
As we all know, T20 is the growth engine of modern-day cricket, like it or not. This fits the ICC’s vision, it is completely in tune with that of the BCCI and it fits with the growth of cricket in countries where growth would not have been possible otherwise. In this context, I was amazed to be appraised of a tournament hosted by Poland, involving teams from Latvia, Lithuania and Montenegro. My amazement centered on the Montenegro Bokaneers team.
It had three players with the surname of Plastics, its base registered as Brighton (England) and had one player with whom I have shared a pitch on more than one occasion. T20 cricket has democratized the game, but at what cost? At the World Cricket Connects event it was reported that there was much talk of money, about levering the consumer and responding to commercial forces. Apparently, those forces are killing Test cricket for all but the major countries. It costs upward of £1 million ($1.3 million) for Ireland and Scotland, for example, to host a Test match, without commensurate return from gate receipts, broadcasting rights and sponsorship. In Pakistan, costs of providing security for a Test match series are estimated to be up to $5 million.
Meanwhile, viewership levels for One Day International cricket have fallen by a quarter since 2019. In that context, discussions about reducing the number of “meaningless” matches surfaced, whatever that means. Some people may regard the recent England vs. West Indies Test match at Lord’s, completed in just over two days, as meaningless. Those who played a Test at Lord’s for the first time, one of whom took 12 wickets, are likely to disagree. In Scotland, the men’s team is hosting Oman and Namibia as part of the ICC Cricket World Cup League Two, part of the qualifying process for the 2027 ODI World Cup. In general, Scotland is desperate to play more cricket, especially against top-quality opposition, in matches that would have real meaning, as it seeks to improve its position in world cricket. Even Latvia vs. Montenegro Bokaneers has meaning for those who achieved an ambition of playing in an “international” match.
The sad truth is that professional cricket has been captured by commercial forces and, in particular, by those in India. Those forces are advertisers, producers of goods and services, broadcasters, betting companies and sponsors. Their most comfortable outlet is T20 cricket, given its short format and adaptability to broadcasting schedules. The COVID-19 pandemic caused substantial financial losses for cricket worldwide that have accelerated the rush to the T20 format, which looks set to dominate the future in its thrall to money. It now seems clear that both Test and ODI cricket will need to shrink to accommodate this new reality of commercialism and measurement of success by income generation.
