Imaan Hammam poses for resort, sportswear labels

The model posed for US resort wear brand Louisa Ballou. (Instagram)
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Updated 15 July 2024
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Imaan Hammam poses for resort, sportswear labels

DUBAI: From Victoria’s Secret sportswear to luxury resort wear, Moroccan Egyptian Dutch model Imaan Hammam is spending the summer broadening her horizons.

The model, who is usually found on haute couture catwalks and modeling for high-end eveningwear labels, took to social media this week to share snaps from campaigns for Victoria’s Secret and US label Louisa Ballou.

Hammam posed for fashion photographer Nikki Arya in outfits from Louisa Ballou’s Archive High Tide collection. The model was photographed on a beach at dusk wearing a cobalt blue-and-black sheath dress with graphic patterns across the length of the ankle-grazing outfit.

Raised in Charleston, South Carolina, in the US, designer Louisa Ballou founded her brand in 2018. The label seeks to offer “an unconventional perspective on resort wear, creating beautifully crafted and covetable luxury clothing that transcends the beach,” according to its website.

From the beach to the gym, Hammam shared campaign images from a shoot with US label Victoria’s Secret this week. In the images, she shows off nude-toned gym wear, complete with a zip-up sports top and matching pants.

“Keeping comfortable,” the model captioned the images on Instagram.

Earlier this month, Hammam took to social media to share a fashion shoot in which she celebrates Moroccan culture.

“I will always be proud when I get to show off the beauty that is Moroccan culture and collaborate with so many amazing artists and creatives,” Hammam captioned a carousel of snaps on Instagram.

The model collaborated with auteur Marwane Jinane, photographer Hamza Lafrouji and a fellow model and creative who goes by the name Cheb Pablo on the shoot, which sees the pair posing in various locations in Casablanca.

Hammam is known for working with and promoting artists and creatives from the MENA region with her 1.7 million Instagram followers. The runway star — who is a fashion week staple and is currently the brand ambassador of cosmetics giant Estée Lauder — is known for dropping personally curated playlists of regional music for her social media fans and she has also promoted regional artists in the past.

In June, Hammam hit the runway at the Vogue World event in Paris alongside Kendall Jenner, Gigi Hadidi, French Algerian icon Farida Khelfa and Venus and Serena Williams.


Incoming: The biggest movies due out before summer 2026 

Updated 01 January 2026
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Incoming: The biggest movies due out before summer 2026 

  • From Baby Yoda’s big-screen debut to the return of Miranda Priestly, here are some of the biggest films heading our way in the next few months 

‘Project Hail Mary’ 

Directors: Phil Lord, Christopher Miller 

Starring: Ryan Gosling, Sandra Huller, Lionel Boyce 

Due out: March 

MGM paid a reported $3 million to acquire the rights to this 2021 sci-fi novel by Andy Weir (author of “The Martian”), which has now been adapted for this blockbuster starring Gosling as Dr. Ryland Grace. Grace wakes up on a spacecraft with no memory of who he is or why he’s there. He gradually works out that he’s the sole survivor of a crew sent to the Tau Ceti solar system hoping to find a way to fix the results of a “catastrophic event” on Earth. Fortunately, it turns out Grace is kind of a science genius. Equally fortunately, it turns out he may not have to save the world all on his own.  

‘Good Luck, Have Fun, Don’t Die’ 

Director: Gore Verbinski 

Starring: Sam Rockwell, Haley Lu Richardson, Michael Pena 

Due out: January 

After its premiere at Fantastic Fest last year, Variety described Verbinski’s sci-fi action comedy as “an unapologetically irreverent, wildly inventive, end-is-nigh take on the time-loop movie” with a “hyper-referential script … full of inside jokes for gamers.” The guy stuck in that time loop is Rockwell’s man from the future, who’s on his 118th attempt to save the world from a rogue artificial intelligence. To do so, he needs to convince just the right mix of misfits from the late-night patrons of a diner in Los Angeles to undertake what could well be a suicide mission.  

‘Wuthering Heights’ 

Director: Emerald Fennell 

Starring: Margot Robbie, Jacob Elordi, Hong Chau 

Due out: February 

Fennell’s latest feature is billed as a “loose adaptation” of Emily Bronte’s 1847 Gothic classic —the story of the ill-fated passion shared between the well-to-do Catherine Earnshaw and Heathcliff, a young man of low social standing and uncertain ethnic origins, in the moorlands of Yorkshire in northern England. Warner Bros. are playing up the love-story side of Bronte’s layered and often troubling novel, setting a Valentine’s week release. 

‘The Super Mario Galaxy Movie’ 

Director: Aaron Horvath, Michael Jelenic 

Voice cast: Chris Pratt, Anya Taylor-Joy, Charlie Day 

Due out: April 

Critics were not especially kind to 2023’s “The Super Mario Bros. Movie,” but that certainly didn’t dissuade audiences, who made it the second-highest grossing film of that year, behind only “Barbie.” With the same team returning to helm and voice the movie (with the additions of Benny Safdie and Brie Larson to the cast), chances are that “Galaxy” will have much the same reaction from the two groups as the eponymous Brooklyn plumber and his brother Luigi head into outer space with Princess Peach and Toad to take on Bowser’s son, Bowser Jr (Safdie). 

‘Michael’ 

Director: Antoine Fuqua 

Starring: Jaafar Jackson, Nia Long, Miles Teller 

Due out: April 

The biggest biopic of the year will likely be this feature about one of the most culturally significant music stars in history, Michael Jackson — aka The King of Pop. It depicts his journey from child star in the Jackson 5 to global superstar in the Eighties, and reportedly does not whitewash the allegations of child sexual abuse that dogged the singer for years (with producer Graham King saying he wanted to “humanize but not sanitize” Jackson’s story)  — although Michael’s own daughter, Paris, has described the script as “sugar-coated” and “dishonest.” 

‘The Devil Wears Prada 2’ 

Director: David Frankel 

Starring: Meryl Streep, Anne Hathaway, Emily Blunt 

Due out: May 

With all the original stars returning (despite the reported initial reluctance of Streep and Hathaway to do so) along with the director and main producer, this sequel to the acclaimed 2006 comedy drama about aspiring journalist Andrea “Andy” Sachs (Hathaway), who lands a job as PA to an absolute nightmare of a fashion-magazine editor — Miranda Priestly (Streep) should be a guaranteed hit. If it sticks to the story of Lauren Weisberger’s “Revenge Wears Prada: The Devil Returns,” then we’ll find that Andy, a decade on, is now herself the editor of a bridal magazine and planning her own wedding. But she’s still haunted by her experiences with Miranda.  

‘The Mandalorian and Grogu’ 

Director: Jon Favreau 

Starring: Pedro Pascal, Sigourney Weaver, Jeremy Allen White 

Due out: May 

The latest feature from the “Star Wars” franchise builds on one of its most successful TV spinoffs, “The Mandalorian.” It sees bounty hunter Din Djarin (aka The Mandalorian) and his one-time target-turned-adoptive son Grogu — the Force-sensitive infant from the same species as the Jedi master Yoda — enlisted by the New Republic to help them combat the remaining Imperial warlords threatening the galaxy after the collapse of the Galactic Empire.