DUBAI: From Victoria’s Secret sportswear to luxury resort wear, Moroccan Egyptian Dutch model Imaan Hammam is spending the summer broadening her horizons.
The model, who is usually found on haute couture catwalks and modeling for high-end eveningwear labels, took to social media this week to share snaps from campaigns for Victoria’s Secret and US label Louisa Ballou.
Hammam posed for fashion photographer Nikki Arya in outfits from Louisa Ballou’s Archive High Tide collection. The model was photographed on a beach at dusk wearing a cobalt blue-and-black sheath dress with graphic patterns across the length of the ankle-grazing outfit.
Raised in Charleston, South Carolina, in the US, designer Louisa Ballou founded her brand in 2018. The label seeks to offer “an unconventional perspective on resort wear, creating beautifully crafted and covetable luxury clothing that transcends the beach,” according to its website.
From the beach to the gym, Hammam shared campaign images from a shoot with US label Victoria’s Secret this week. In the images, she shows off nude-toned gym wear, complete with a zip-up sports top and matching pants.
“Keeping comfortable,” the model captioned the images on Instagram.
Earlier this month, Hammam took to social media to share a fashion shoot in which she celebrates Moroccan culture.
“I will always be proud when I get to show off the beauty that is Moroccan culture and collaborate with so many amazing artists and creatives,” Hammam captioned a carousel of snaps on Instagram.
The model collaborated with auteur Marwane Jinane, photographer Hamza Lafrouji and a fellow model and creative who goes by the name Cheb Pablo on the shoot, which sees the pair posing in various locations in Casablanca.
Hammam is known for working with and promoting artists and creatives from the MENA region with her 1.7 million Instagram followers. The runway star — who is a fashion week staple and is currently the brand ambassador of cosmetics giant Estée Lauder — is known for dropping personally curated playlists of regional music for her social media fans and she has also promoted regional artists in the past.
In June, Hammam hit the runway at the Vogue World event in Paris alongside Kendall Jenner, Gigi Hadidi, French Algerian icon Farida Khelfa and Venus and Serena Williams.
