Diriyah Club ownership transferred to PIF-backed firm, boosting Saudi sports sector

The initiative is part of the Sports Clubs Investment and Privatization Project. Shutterstock
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Updated 15 July 2024
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Diriyah Club ownership transferred to PIF-backed firm, boosting Saudi sports sector

RIYADH: Saudi Arabia’s sports sector is set for a major boost as ownership of Diriyah Sports Club transfers from the Ministry of Sport to Diriyah Co., a firm owned by the Public Investment Fund.     

Crown Prince Mohammed bin Salman, serving as chairman of the PIF company’s board of directors, has also approved the formation of Diriyah Sports Club’s board, chaired by Prince Khalid bin Saud. Board members include Jerry Inzerillo, Mohammed Al-Khreiji, Ayman Al-Fallaj, and Hamad Al-Bati, according to a statement.  

The moves align with strategic goals to develop and enhance Diriyah as a premier cultural, tourist, entertainment, and sports destination. The initiative also aims to empower the private sector to play a more significant role in the sports field, in line with Saudi Vision 2030 goals. 

Jerry Inzerill, group CEO of Diriyah Gate Development Authority, said: “The decision by the Ministry of Sport to transfer ownership of the Diriyah Sports Club to Diriyah Gate Development Authority will enable the organization to invest in their development, both from a facilities and a talent perspective.”  

He added: “We will be looking at developing a ground-up approach, from enhanced infrastructure to world-class athletic and athlete services, bolstering and growing the player base to enable them to compete at levels that were previously unachievable.”  

Inzerillo further emphasized that this initiative will expand their audience and fan base, encouraging youth and casual players to aspire to higher levels of competition. These efforts align with Vision 2030's goals of promoting wellness, well-being, and inclusive sports participation across all age groups and skill levels. 

Moreover, this initiative is part of the Sports Clubs Investment and Privatization Project, announced by the Crown Prince in June 2023. The project, rolled out in collaboration with the National Privatization Center, aims to accelerate the development of Saudi Arabia’s sports industry by encouraging business sector involvement with clubs.  

Shortly after the project announcement at that time, PIF stated its intention to acquire ownership of Saudi Arabia's four leading football clubs: Al-Ittihad, Al-Ahli, Al-Nassr, and Al-Hilal. 

Founded in 1976, Diriyah Club is gearing up to compete in the Saudi Second Division League for the upcoming 2024/2025 sports season, having been assigned to Group 2 by the Saudi Arabian Football Federation. 


Arab food and beverage sector draws $22bn in foreign investment over 2 decades: Dhaman 

Updated 28 December 2025
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Arab food and beverage sector draws $22bn in foreign investment over 2 decades: Dhaman 

JEDDAH: Foreign investors committed about $22 billion to the Arab region’s food and beverage sector over the past two decades, backing 516 projects that generated roughly 93,000 jobs, according to a new sectoral report. 

In its third food and beverage industry study for 2025, the Arab Investment and Export Credit Guarantee Corp., known as Dhaman, said the bulk of investment flowed to a handful of markets. Egypt, Saudi Arabia, the UAE, Morocco and Qatar attracted 421 projects — about 82 percent of the total — with capital expenditure exceeding $17 billion, or nearly four-fifths of overall investment. 

Projects in those five countries accounted for around 71,000 jobs, representing 76 percent of total employment created by foreign direct investment in the sector over the 2003–2024 period, the report said, according to figures carried by the Kuwait News Agency. 

“The US has been the region's top food and beverage investor over the past 22 years with 74 projects or 14 projects of the total, and Capex of approximately $4 billion or 18 percent of the total, creating more than 14,000 jobs,” KUNA reported. 

Investment was also concentrated among a small group of multinational players. The sector’s top 10 foreign investors accounted for roughly 15 percent of projects, 32 percent of capital expenditure and 29 percent of newly created jobs.  

Swiss food group Nestlé led in project count with 14 initiatives, while Ukrainian agribusiness firm NIBULON topped capital spending and job creation, investing $2 billion and generating around 6,000 jobs. 

At the inter-Arab investment level, the report noted that 12 Arab countries invested in 108 projects, accounting for about 21 percent of total FDI projects in the sector over the past 22 years. These initiatives, carried out by 65 companies, involved $6.5 billion in capital expenditure, representing 30 percent of total FDI, and generated nearly 28,000 jobs. 

The UAE led inter-Arab investments, accounting for 45 percent of total projects and 58 percent of total capital expenditure, the report added, according to KUNA. 

The report also noted that the UAE, Saudi Arabia, Egypt, and Qatar topped the Arab ranking as the most attractive countries for investment in the sector in 2024, followed by Oman, Bahrain, Algeria, Morocco, and Kuwait. 

Looking ahead, Dhaman expects consumer demand to continue rising. Food and non-alcoholic beverage sales across 16 Arab countries are projected to increase 8.6 percent to more than $430 billion by the end of 2025, equivalent to 4.2 percent of global sales, before exceeding $560 billion by 2029. 

Sales are expected to remain highly concentrated geographically, with Egypt, Saudi Arabia, Algeria, the UAE and Iraq accounting for about 77 percent of the regional total. By product category, meat and poultry are forecast to lead with sales of about $106 billion, followed by cereals, pasta and baked goods at roughly $63 billion. 

Average annual per capita spending on food and non-alcoholic beverages in the region is projected to rise 7.2 percent to more than $1,845 by the end of 2025, approaching the global average, and to reach about $2,255 by 2029. Household spending on these products is expected to represent 25.8 percent of total expenditure in 13 Arab countries, above the global average of 24.2 percent. 

Arab external trade in food and beverages grew more than 15 percent in 2024 to $195 billion, with exports rising 18 percent to $56 billion and imports increasing 14 percent to $139 billion. Brazil was the largest foreign supplier to the region, exporting $16.5 billion worth of products, while Saudi Arabia ranked as the top Arab exporter at $6.6 billion.