What We Are Buying Today: Saudi beauty brand ‘Jayla’

1 / 3
Photo/Supplied
2 / 3
Photo/Supplied
3 / 3
Photo/Supplied
Short Url
Updated 30 June 2024
Follow

What We Are Buying Today: Saudi beauty brand ‘Jayla’

  • Jayla creates head-turning scents; the brand collaborated with international perfumer Benoit Vetter to create “Pulse Perfume 50s” a perfume inspired by the scents of the 1950s

Saudi beauty brand Jayla offers a range of body and skincare products.

From perfumes to body scrubs, the products for women and men are made using top-notch ingredients, ideal for anyone looking to elevate their bodycare routine at an affordable price.

Many of Jayla’s bodycare collections are inspired by iconic perfumes, including two of Chanel’s — Coco Mademoiselle and Chanel No.5.

Inspired by Coco Mademoiselle, the “Class Boquet” collection contains four body products: whipped soap, scrub, body oil, and body butter. Each product in this collection smells like an elevated version of the original perfume.

The collection has a beautiful concoction of perfume notes: musk, mandarin, Turkish rose and vanilla.

Jayla also has collections inspired by Dior perfumes: Miss Dior, Gris, and Poison.

Their scented oils and body butters are rich in vitamins leaving the skin deeply nourished and with a divine sillage and aroma that lasts all day.

Their sugar-based scrubs are mixed with a blend of shea, mango and cocoa butter, leaving the skin soft and perfumed.

Jayla creates head-turning scents; the brand collaborated with international perfumer Benoit Vetter to create “Pulse Perfume 50s” a perfume inspired by the scents of the 1950s. This fragrance has a blend of rose, jasmine, sandalwood and amber.

Perfect for gifting, Jayla’s travel-size bodycare collections are SR180 ($48) and the full-sized collection is SR285. Each product is also sold separately, starting at SR63.

The Saudi brand also has body accessories such as loofahs, towels, and a wooden spoon and bowel set designed to hold body scrubs.

Jayla is in the Yasmeen District in the Kingdom’s capital, Riyadh, and its products are also available to purchase online at jayla.sa.

 


Amira Al-Zuhair continues campaign streak with Ralph Lauren

Updated 07 March 2026
Follow

Amira Al-Zuhair continues campaign streak with Ralph Lauren

  • French Saudi model in classic, nautical-inspired outfits
  • She has also fronted Ramadan campaign for Loro Piana

DUBAI: French Saudi model Amira Al-Zuhair has been on a roll this year, fronting multiple campaigns for global brands, the latest for Lauren Ralph Lauren, a more accessible ready-to-wear line from the US fashion house Ralph Lauren.

In a short video shared on the brand’s Instagram page recently, the model appeared in a classic, nautical-inspired look. She wore a black-and-white striped knit top with a short, buttoned placket, layered beneath a brown leather jacket and paired with high-waisted white shorts.

The outfit was finished with a brown leather handbag detailed with white piping and a nautical-style charm, along with a wide metallic cuff bracelet and delicate drop earrings.

Just last week, Al-Zuhair fronted a Louis Vuitton campaign, which she shared with her followers on her Instagram page. Across the images, she was pictured wearing several looks from the brand in beige, tan and brown tones.

Among the standout looks, she wore a coordinated two-piece consisting of a long-sleeve blouse with decorative detailing across the chest, paired with high-waisted, wide-leg trousers in a similar tone.

In February, she fronted a Ramadan campaign for Italian luxury brand Loro Piana.

She wore a floor-length olive-green dress featuring a V-neckline, defined waist seam and fluid cape-style sleeves falling from the shoulders.

According to the brand’s Instagram caption, the Ramadan capsule highlights “intricate detailing and the beauty of simplicity,” presenting a wardrobe of comfortable silhouettes.

Shot in the warm, diffused light of a pottery artist’s studio, the campaign centered on elongated shapes, clean lines, and a muted palette of sage and sand tones.

Also in February, she posed for Dolce & Gabbana in an evening-ready look centered on a structured metallic dress paired with a matching coat. The fabric was richly textured, featuring intricate floral embroidery and shimmering silver threadwork that caught the light.

Al-Zuhair, born in Paris to a French mother and Saudi father, has walked for Missoni, Maison Alaia, Brunello Cucinelli, Balmain, Tory Burch, Giambattista Valli, Giorgio Armani, Elie Saab and more.

In addition to her runway appearances, Al-Zuhair has featured in campaigns for brands including Prada, Chanel and Carolina Herrera.