Saudi Tourism Authority makes Cannes Lions debut to promote new spirit of creativity in country

The Saudi Tourism Authority on Monday made its debut at the Cannes Lions International Festival of Creativity. (Supplied)
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Updated 17 June 2024
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Saudi Tourism Authority makes Cannes Lions debut to promote new spirit of creativity in country

  • Organization’s CEO, Fahd Hamidaddin highlights potential for the creative sector to be a key driver of tourism in the Kingdom
  • He issues open invitation for international collaborators to work with authorities to create award-worthy work

LONDON: The Saudi Tourism Authority on Monday made its debut at the Cannes Lions International Festival of Creativity, where it is promoting the Kingdom’s burgeoning creative sector as a key driver of tourism.

Fahd Hamidaddin, the organization’s CEO, said authorities in the country are committed to placing creativity and innovation at the forefront of their plans for diversification of the national economy. He also emphasized the role the industry can play in shaping global perceptions of Saudi Arabia and promoting recent dramatic changes in the Kingdom.

“Storytelling is something that Arabia has always cherished and creativity is the beacon of our future; it’s the beauty of imagination meeting innovation,” Hamidaddin said during his keynote speech on the opening day of the five-day event in France.

“We are experiencing a transformation which takes Saudi (Arabia) from being oil-dependent to becoming a fully diversified, hyper-growth economy that sits at the center of the world, economically, socially and creatively as well.”

He highlighted various cultural developments and advances that have taken place in the Kingdom over the past few years as testaments to the country’s growing ambitions on the world stage, including art exhibitions and a burgeoning entertainment scene, with the country submitting entries to the Oscars and the Cannes Film Festival.

Hamidaddin noted the growing number of creators, home-grown and from other countries, who are contributing to the development of the sector in the Kingdom and extended an open invitation for more collaborators to explore opportunities to work with Saudi authorities and create award-winning work worthy of recognition by the Cannes Lions festival.

“If you think you know Saudi, think again,” he said. “Even Saudis don’t recognize it amid the changes and transformations happening every day.”

The Cannes Lions International Festival of Creativity began on June 17 and continues until June 21.


Iceland joins Eurovision boycott over Israel’s participation

Updated 10 December 2025
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Iceland joins Eurovision boycott over Israel’s participation

  • Decision follows similar moves by Spain, the Netherlands, Ireland and Slovenia over the Gaza war
  • Iceland’s national broadcaster says it pulled out 'given the public debate' in the country

LONDON: Iceland’s national broadcaster said Wednesday it will boycott next year’s Eurovision Song Contest because of discord over Israel’s participation, joining four other countries in a walkout of the pan-continental music competition.
Broadcasters in Spain, the Netherlands, Ireland and Slovenia told contest organizer the European Broadcasting Union last week that they will not take part in the contest in Vienna in May after organizers declined to expel Israel over its conduct of the war against Hamas in Gaza.
The board of Iceland’s RÚV met Wednesday to make a decision.
At its conclusion the broadcaster said in a statement that “given the public debate in this country ... it is clear that neither joy nor peace will prevail regarding the participation of RÚV in Eurovision. It is therefore the conclusion of RÚV to notify the EBU today that RÚV will not take part in Eurovision next year.”
“The Song Contest and Eurovision have always had the aim of uniting the Icelandic nation but it is now clear that this aim cannot be achieved and it is on these program-related grounds that this decision is taken,” the broadcaster said.
Last week the general assembly of the EBU — a group of public broadcasters from 56 countries that runs Eurovision — met to discuss concerns about Israel’s participation. Members voted to adopt tougher contest voting rules in response to allegations that Israel manipulated the vote in favor of its competitor, but took no action to exclude any broadcaster from the competition.
The pullouts include some big names in the Eurovision world. Spain is one of the “Big Five” large-market countries that contribute the most to the contest. Ireland has won seven times, a record it shares with Sweden.
Iceland, a volcanic North Atlantic island nation with a population of 360,000, has never won but has the highest per capita viewing audience of any country.
The walkouts cast a cloud over the future of what’s meant to be a feel-good cultural party marked by friendly rivalry and disco beats, dealing a blow to fans, broadcasters and the contest’s finances.
The contest, which turns 70 in 2026, strives to put pop before politics, but has repeatedly been embroiled in world events. Russia was expelled in 2022 after its full-scale invasion of Ukraine.
It has been roiled by the war in Gaza for the past two years, stirring protests outside the venues and forcing organizers to clamp down on political flag-waving.
Opponents of Israel’s participation cite the war in Gaza, where more than 70,000 Palestinians have been killed, according to the territory’s Health Ministry, which operates under the Hamas-run government and whose detailed records are viewed as generally reliable by the international community.
Israel’s government has repeatedly defended its campaign as a response to the attack by Hamas-led militants on Oct. 7, 2023. The militants killed around 1,200 people — mostly civilians — in the attack and took 251 hostage.
A number of experts, including those commissioned by a UN body, have said that Israel’s offensive in Gaza amounts to genocide, a claim Israel has vigorously denied.
Wednesday marked the final day for national broadcasters to announce whether they planned to participate. More than two dozen countries have confirmed they will attend the contest in Vienna, and the EBU says a final list of competing nations will be published before Christmas.