Eid Al-Adha 2024: Pakistani TV channels to air special programming during three-day holiday

The combination of photos shows posters of special programs scheduled for transmission on Pakistani TV channels on Eid Al-Adha 2024 holidays. (Photo courtesy: ARY Digital/Instagram)
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Updated 16 June 2024
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Eid Al-Adha 2024: Pakistani TV channels to air special programming during three-day holiday

  • Television remains a major source of entertainment despite increase in the number of film productions
  • TV channels will air telefilms on Eid featuring artists like Ahsan Khan, Feroze Khan and Arsalan Naseer

KARACHI: As Muslims around the world prepare to celebrate Eid Al-Adha, marking the culmination of the Hajj pilgrimage to Makkah, Pakistani television channels are planning to air some fun content for viewers’ consumption during the three-day holiday announced by the government beginning next week.
Television remains a major source of entertainment for most Pakistanis, especially during Eid and other national holidays, with drama serials and game shows being far more accessible than film productions. This holds true despite the recent increase in the number and special launches of film productions.
Arab News has compiled a list of at least six new telefilms making their way to the small screen to entertain people celebrating Eid.

Tere Naam Ka Tattoo




A poster of the TV show "Tere Naam Ka Tattoo" scheduled for transmission on Pakistani TV channel ARY Digital on Eid Al-Adha 2024 holidays.(Photo courtesy: ARY Digital/Instagram)

Content creator turned actor Arslan Naseer, who is making waves with his character in the ongoing drama ‘Radd,’ and new-age actress Sahar Hashmi will be starring in the Eid special telefilm ‘Tere Naam Ka Tattoo.’
It’s a romantic comedy, according to Naseer, who plays the role of the male protagonist Ahsan.
“He is a hopeless romantic who is in denial of his breakup,” Naseer told Arab News while explaining his character in the production.
Written by Hasan Inam, the telefilm is directed by Muhammad Iftikhar Iffi.
Naseer said it was a story of two individuals going through a rough patch who eventually find comfort in each other after being betrayed by their former love interests.
“Tere Naam Ka Tattoo is a fresh story,” he added. “It’s not our typical Bakra Eid content. It features a fresh onscreen couple and should be fun to watch.”

Pyaar Tou Warh Gaya




A screengrab from the TV show "Pyaar Tou Warh Gaya" scheduled for transmission on Pakistani TV channel Geo TV on Eid Al-Adha 2024 holidays.(Photo courtesy: Har Pal Geo/Instagram)

The Ahsan Khan and Amar Khan-starrer ‘Pyaar Tou Warh Gaya’ is described as a “very fun, Eid entertainer,” according to Amar.
Amar plays the female lead opposite Khan, who has a double role in the telefilm. He is the husband of the female lead while also disguising as a woman as his second avatar.
Amar plays the role of Khan’s naive wife who wants to know everything. However, she said, she gets puzzled when she learns the truth.
“The audience’s response to the first teaser of the telefilm has been really interesting,” she told Arab News. “Some people are comparing it to ‘dream girl.’“
“Viewers must watch it for fits of laughter this Eid Al-Adha,” she continued, adding the cast included Sidra Niazi, Behroze Sabzwari, and Adnan Jaffer, in addition to herself and Khan.
Written by debutant Shakeel Arsalan, it has been directed by Ali Faizan.

Jodi Ban Gayi




A screengrab from the TV show "Jodi Ban Gayi" scheduled for transmission on Pakistani TV channel Geo TV on Eid Al-Adha 2024 holidays.(Photo courtesy: Har Pal Geo/Instagram)

The Feroze Khan and Sehar Khan-starrer telefilm ‘Jodi Ban Gayi’ will also hit the small screen this Eid Al-Adha. Airing on the first day of Eid, the telefilm offers a fresh pair in never-seen-before characters.
“This is the most exciting aspect of the telefilm,” director Syed Ramish Rizvi said in a conversation with Arab News.
“It’s a romantic comedy that highlights there is no right age for marriage as long the mindset of two individuals align,” he added.
The cast includes Saba Faisal and Mehmood Akhtar in key roles.
“The storytelling and cast are the highlight of the project,” Rizvi said. “Feroze Khan hasn’t done a light-hearted character like this before.”

Tamanna Ki Aarzu




A poster of the TV show "Tamanna Ki Aarzu" scheduled for transmission on Pakistani TV channel ARY Digital on Eid Al-Adha 2024 holidays.(Photo courtesy: ARY Digital/Instagram)

Muneeb Butt and Madiha Imam are coming together for an Eid Al-Adha telefilm, titled ‘Tamanna Ki Aarzu.’
“It’s a 40-minute comedy tele-play that revolves around the theme of property,” Imam told Arab News.
The story, according to her, highlights how women feel insecure in financial terms after their marriage.
Imam plays the role of an unconventional woman who is straightforward and vocal against injustices.
“She is more of a tomboy,” she said.
“It’s a comic, light-hearted play that will make viewers reflect on many things,” Imam continued. “It has a very subliminal, quiet message in it. It also promises a good time with friends and family this Eid Al-Adha.”

Wo Saat Din




A poster of the TV show "Wo Saat Din" scheduled for transmission on Pakistani TV channel Hum TV Pakistan on Eid Al-Adha 2024 holidays.(Photo courtesy: Hum TV Pakistan/Instagram)

The telefilm titled ‘Wo Saat Din,’ starring Usama Khan and Alizeh Shah in lead roles, will hit television screens on the third day of Eid.
It has an ensemble cast including Samina Ahmed and Fazila Qazi while it is written by Saima Akram Chaudhry of ‘Suno Chanda’ fame.
Chaudhry described the story as one in which a woman tries to keep relationships intact.
“There is a budding love story amidst the situation that becomes life-changing for the families involved,” Chaudhry told Arab News.
Khan, who plays the male protagonist in the telefilm, shared it was signature Saima Akram Chaudhry’s family-oriented play.
“Still, it has a unique story which will be entertaining to watch for viewers on Eid Al-Adha,” he said.

Love Hai Mushkil




A poster of the TV show "Love Hai Mushkil" scheduled for transmission on Pakistani TV channel ARY Digital on Eid Al-Adha 2024 holidays.(Photo courtesy: ARY Digital/Instagram)

‘Love Hai Mushkil’ is described as a “fun, Eid special telefilm,” according to the official Instagram handle of the channel airing it on Eid.
It features Ali Rehman Khan and Mah-e-Nur Haider in lead roles, alongside Hina Bayat and Javed Sheikh. Written by Misbah Ali Syed, Love Hai Mushkil is directed by Kashif Saleem.
Going by the teaser, it seems to be a conventional romantic comedy in which hate between the guy and the girl turns into lasting love. The two individuals who constantly fight and express dislike toward one another eventually fall in love.


Pakistan, ADB sign $730 loan agreements to boost SOE reforms, energy infrastructure

Updated 25 December 2025
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Pakistan, ADB sign $730 loan agreements to boost SOE reforms, energy infrastructure

  • Both sign $330 million Power Transmission Strengthening Project and $400 million SOE Transformation Program loan agreements
  • Economic Affairs Division official says Transmission Project will secure Pakistan’s energy future by strengthening national grid’s backbone

KARACHI: Pakistan and the Asian Development Bank (ADB) on Thursday signed two loan agreements totaling $730 million to boost reforms in state-owned enterprises (SOEs) and energy infrastructure in the country, the bank said.

The first of the two agreements pertains to the SOE Transformation Program worth $400 million while the second loan, worth $330 million, is for a Power Transmission Strengthening Project, the lender said. 

The agreements were signed by ADB Country Director for Pakistan Emma Fan and Pakistan’s Secretary of Economic Affairs Division Humair Karim. 

“The agreements demonstrate ADB’s enduring commitment to supporting sustainable and inclusive economic growth in Pakistan,” the ADB said. 

Pakistan’s SOEs have incurred losses worth billions of dollars over the years due to financial mismanagement and corruption. These entities, including the country’s national airline Pakistan International Airlines, which was sold to a private group this week, have relied on subsequent government bailouts over the years to operate.

The ADB approved the $400 million loan for SOE reforms on Dec. 12. It said the program seeks to improve governance and optimize the performance of Pakistan’s commercial SOEs. 

Karim highlighted that the Power Transmission Strengthening Project will enable reliable evacuation of 2,300 MW from Pakistan’s upcoming hydropower projects, relieve overloading of existing transmission lines and enhance resilience under contingency conditions, the Press Information Department (PID) said. 

“The Secretary emphasized that both initiatives are transformative in nature as the Transmission Project will secure Pakistan’s energy future by strengthening the backbone of the national grid whereas the SOE Program will enhance transparency, efficiency and sustainability of state-owned enterprises nationwide,” the PID said. 

The ADB has supported reforms by Pakistan to strengthen its public finance and social protection systems. It has also undertaken programs in the country to help with post-flood reconstruction, improve food security and social and human capital. 

To date, ADB says it has committed 764 public sector loans, grants and technical assistance totaling $43.4 billion to Pakistan.