Philippines launches first halal travel and trade expo

Vendors sell their products at the SALAAM Halal Tourism and Trade Expo in Quezon City. (AN Photo)
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Updated 14 June 2024
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Philippines launches first halal travel and trade expo

  • 10,000 visitors expected to attend the three-day SALAAM exhibition in Quezon City
  • Event features workshops, networking sessions, and culinary demonstrations

MANILA: The Philippine Department of Tourism launched on Friday the Halal Tourism and Trade Expo, SALAAM, to promote halal-certified and Muslim-friendly tourism products and services.

Tourism is a key sector for the Philippines, and its government has lately been trying to attract more Muslim visitors by ensuring that they have access to halal products and services.

The three-day event, inaugurated in Quezon City, is the first such exhibition fully hosted by the Department of Tourism and aims to expand the Philippines’ “halal tourism offerings, ensuring our country maintains its reputation for hospitality, inclusivity, and cultural sensitivity,” Tourism Secretary Christina Frasco said during the launch.

“Aligned with our National Tourism Development Plan, we have placed halal tourism high on our priority agenda to strengthen our halal tourism portfolio, raise awareness among tourism stakeholders about the values and practices important to Muslim travelers, and ensure our competitiveness in the global tourism market.”

There are some 12 million Muslims in the nearly 120 million, predominantly Catholic population of the Philippines, according to the National Commission for Muslim Filipinos.

They live mostly on the island of Mindanao and in the Sulu archipelago in the country’s south, constituting the third-largest Muslim community in Southeast Asia after Indonesia and Malaysia.




Tourism Secretary Christina Frasco, center, and other Philippine officials pose for a photo during the launching of the SALAAM Halal Tourism and Trade Expo in Quezon City. (AN Photo)

“Islamic influence in the Philippines is deeply rooted in our history and culture, particularly in the southern region of Mindanao. This region, rich in natural beauty and cultural diversity, is a testament to the harmonious coexistence of various cultures and traditions. Mindanao, with its lush landscapes, pristine beaches, and vibrant communities, is integral to our nation’s identity,” Frasco said.

“Our efforts towards becoming a more Muslim-friendly destination are not only an invitation for Muslim travelers to visit the Philippines but also a recognition of the significant contributions of our Muslim communities across the country. These Islamic influences enrich our heritage as a nation, adding to the vibrant tapestry of Filipino culture.”

Last month, the Philippines was recognized as an Emerging Muslim-friendly non-Organization of Islamic Cooperation Destination by Mastercard-CrescentRating Global Muslim Travel Index.

The index is an annual report benchmarking destinations in the Muslim travel market.

In 2023, the Philippines also won the award and has since boosted efforts to attract visitors from the Middle East.

The country has welcomed more than 2 million international travelers since the beginning of 2024 and marked a 10 percent increase in visitors arriving from Gulf countries, including Saudi Arabia and the UAE, which have been among the Philippine government’s key emerging-market targets.

The Department of Tourism expects to welcome an estimated 10,000 visitors to the SALAAM exhibition, particularly foreign tourists, halal business owners, and entrepreneurs.

The event features exhibits, workshops, networking sessions, and culinary demonstrations by renowned chefs.

“The theme of this year’s expo, ‘Celebrating Excellence in Philippine Halal Tourism, Innovation, and Culture,’ perfectly encapsulates the celebration of our rich heritage, innovative spirit, and dedication to building an inclusive environment for all,” Quezon City Mayor Josefina Belmonte said during the event’s opening ceremony.

“As we navigate the path forward, let us recognize the value of collaboration among government agencies, private sectors, local communities, and international partners in achieving our goal of inclusive prosperity. Together, we can create a thriving halal ecosystem that benefits everyone.”


Bangladesh sets February date for first vote since 2024 mass uprising

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Bangladesh sets February date for first vote since 2024 mass uprising

  • At least 1,400 protesters were killed in violent crackdown under ex-PM Hasina’s rule
  • Interim government promises ‘all necessary support’ for upcoming elections

DHAKA: Bangladesh will hold national elections on Feb. 12, its chief election commissioner has announced, setting the timeline for the nation’s first vote since a student-led uprising that ousted long-serving Prime Minister Sheikh Hasina.

Hasina, whose Awami League party-led government was marred by allegations of human rights violations, rigged elections and corruption, was removed from office in August last year after 15 uninterrupted years in power.

Bangladesh has since been led by interim leader Muhammad Yunus, a Nobel Prize-winning economist, who took over governance after Hasina fled to India, where she is now in self-exile.

In a televised address on Thursday, chief election commissioner A.M.M. Nasir Uddin confirmed the voting date to elect 300 lawmakers and said a national referendum on political reforms would also be held on the same day.

“It’s a relief for the voters; it’s a relief for the country. It’s a relief for the investors, it’s a relief for the development partners and for the political parties and the people who did a massive job in July 2024 by sacrificing their lives and limbs to oust a tyranny,” said Prof. A.S.M. Amanullah, political analyst and vice chancellor of the National University in Dhaka.

Mass protests that broke out in 2024 began in early July as peaceful demonstrations, triggered by the reinstatement of a quota system for the allocation of civil service positions.

Two weeks later, they were met with a communications blackout and a violent crackdown by security forces.

A special tribunal in Dhaka found Hasina guilty of allowing lethal force to be used against the protesters, at least 1,400 people of whom died, according to estimates from the UN’s human rights office.

After a months-long trial, she was sentenced to death in November for crimes against humanity.

The February elections will take place in the aftermath of Hasina’s reign, with the Yunus-led administration banning all activities of Awami League, meaning the former ruling party would not be able to join the race next year.

Minor political tensions now revolve around the more than 40 million voters of the Awami League, as the public speculate “how they would move, in which party they would support or whether they would remain silent,” Amanullah said.

“(But) if you consider other than Awami League, if we consider the other political parties, I think the other political parties are sufficient, you know, to make the next poll participatory, and free and fair.”

Bangladesh last held elections in January 2024, which saw Hasina return to office for a fourth consecutive term. That vote was boycotted by the country’s main opposition parties, which accused her administration of rigging the polls.

“There is a growing demand within the society and in the community that they would cast their first vote after almost 15, 16 years. And that would be an (occasion) of big national celebration,” Amanullah said.

In February, more than 127.6 million Bangladeshis will be eligible to cast their vote. It will be Bangladesh’s 13th election since the country gained independence in 1971.

The long-awaited election process now begins with the filing of nominations from Dec. 12 to 29, which will then be reviewed over the following six days. The last date for withdrawing nominations is Jan. 20.

After the voting date was announced, Yunus pledged to “provide all necessary support” to encourage festivity, participation and fairness in the upcoming polls.

“After the historic mass uprising (last year), the country is now moving toward a new path,” he said in a statement. “This election and referendum will consolidate that trajectory, prioritize the will of the people and further strengthen the foundation of a new Bangladesh.”

For Malaika Nur, a 24-year-old Dhaka University student who took part in the 2024 protests, the elections are an opportunity for young people to formally take part in politics.

“Young people have been showing much interest in politics since July 2024. They showed us how the youth can reshape a country’s political condition. If they have a few seats in the parliament, it can be a game-changer for the future of politics in Bangladesh,” she said.

“I hope this election will be different from the last three elections held in the previous regime. There will be a festive mood, people will cast their valuable votes and will get to choose their representative … I hope the elected government will ensure safety and basic rights of every citizen, and will hold fair elections in the future and will not become another fascist.”