Saudi-German symposium spotlights growing bilateral trade

Dr. Dalia Samra-Rohte, delegate of the German Industry and Commerce for Saudi Arabia, Bahrain, and Yemen.
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Updated 10 June 2024
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Saudi-German symposium spotlights growing bilateral trade

The “German-Saudi Symposium on Innovation in the Glass Industry” was held on June 3 at the Radisson Blu Hotel, Riyadh, Qurtuba. The event sought to strengthen economic and trade relations between the Kingdom and Germany and play a vital role in promoting growth and development in both countries.

Bilateral trade between Saudi Arabia and Germany increased by more than 20 percent between 2022 to 2024, according to Dr. Dalia Samra-Rohte, delegate of the German Industry and Commerce for Saudi Arabia, Bahrain, and Yemen.

“The megaprojects that are underway in the Kingdom have tremendous potential for the German glass industry. We see increasing interest in the market. While German companies focused solely on exporting in the past, we are also seeing more German companies creating their value chain locally,” she said.

“Economic and commercial relations between Saudi Arabia and Germany form a cornerstone of productive cooperation between our nations. As Saudi Arabia strives to achieve the objectives of Vision 2030, collaboration with Germany emerges as a key driver for economic diversification and industrial sustainability. The glass industry stands as a prime example of the tremendous potential that can be realized through this partnership.

“Germany is renowned for its advanced engineering capabilities and technological innovations, while Saudi Arabia boasts abundant natural resources and a clear vision for the future. By combining these strengths, we can make significant strides in the glass industry, contributing to industrial efficiency, improved manufacturing technologies, and sustainable practices,” Samra-Rohte said.

“The ‘German-Saudi Symposium on Innovation in the Glass Industry’ provided a unique platform for industry leaders from both countries to explore available opportunities, discuss common challenges, and develop strategic partnerships,” she added.

The symposium featured keynote presentations, interactive discussions, and networking sessions aimed at fostering collaborations in areas such as advanced glass technologies, energy efficiency, and sustainable innovation.

“We are confident that this symposium will propel the glass industry to new heights and strengthen the economic ties between Saudi Arabia and Germany. Our collaboration in this sector not only reflects a commitment to innovation and technological advancement but also sets a new standard for international cooperation,” Samra-Rohte said.


Emirates Steel and Eversendai partner for NEOM project

Updated 21 July 2024
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Emirates Steel and Eversendai partner for NEOM project

Emirates Steel, part of Emirates Steel Arkan Group, one of the largest publicly traded steel and building materials manufacturers in the region, is partnering with Eversendai, a global powerhouse in steel construction, solidifying their collaboration for the prestigious NEOM Trojena Ski Village project in the heart of NEOM, Saudi Arabia’s most ambitious giga-project.

The strategic partnership marks a significant milestone in the steel industry, highlighting the two companies’ joint commitment to delivering excellence in sustainable innovation across the wider GCC region. Emirates Steel will supply premium steel beams renowned for their sustainability, regionally record-setting low carbon emissions, and exceptional durability for the construction of the NEOM Trojena Ski Village.

The partnership agreement was formalized during an official ceremony, signifying the commencement of a robust alliance aimed at setting new benchmarks in construction excellence. The collaboration will not only enhance Emirates Steel’s position within the wider GCC market, but also highlights its pivotal role in shaping iconic projects in the region.

Saeed Alghafri, CEO of Emirates Steel, said: “We are delighted to partner with Eversendai on this significant project which promises to be a staple of NEOM in Saudi Arabia. Emirates Steel is committed to supplying benchmark sustainable steel solutions that meet the stringent demands of innovative construction projects. This collaboration exemplifies our dedication to driving sustainable growth across the GCC and delivering value to our partners and stakeholders.”

Narishnath Nathan, deputy group managing director of Eversendai, said: “Eversendai is proud to collaborate with Emirates Steel on the NEOM Trojena Ski Village, a landmark project that will showcase our collective capabilities in delivering world-class steel construction solutions. This partnership highlights our commitment to pushing the boundaries of engineering and construction.”

The NEOM Trojena Ski Village is poised to become a premier global destination, offering unparalleled recreational experiences in the region. Emirates Steel’s advanced steel beams will play a crucial role in the structural integrity and sustainability of the resort, ensuring it meets global standards for quality and safety.


Aqualia launches training program for Saudis

Updated 21 July 2024
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Aqualia launches training program for Saudis

Aqualia, a water management company, has underlined its commitment to advancing the growth and development of the Saudi water sector by launching an innovative customer services training program designed to upskill its diverse workforce and empower Saudi talent to fulfill their potential.

The immersive training program has been rolled out across Aqualia’s Northern and Southern clusters, with detailed training sessions being conducted by experienced instructors specialized in acquainting learners with all-important tools such as customer care and billing system, business intelligence, automatic meter reading, mobile device management, and workforce management system. In total, 447 Aqualia employees will undergo 4,250 hours of training over a period of 10 months, with each staff member receiving at least 25 hours of training in each key area of the company’s customer services function.

Participants will spend eight of the 10 outlined months assigned to specialist trainers to gain greater insights into each distinct area of Aqualia’s customer services department. Qualified experts will also be on-hand to deliver training sessions focused on creating a better and more in-depth understanding of Aqualia’s Northern and Southern clusters’ business units.

Javier Díaz, country manager — Saudi Arabia, Aqualia, said: “As part of our ongoing efforts to drive the transformation of Saudi water management services, we are fully committed to investing in the training and development of our staff. We believe that empowering the industry leaders of tomorrow is crucial to safeguarding the future — of our industry and the nation as a whole. With just short of 400 staff employed across our Northern and Southern clusters — in four regions — providing a constant supply of water to a population of 5 million people, we are aware of how vital it is to ensure that each member of our team is supported to work to the best of their abilities. We have launched our customer services training program to do exactly that, with the unique offering enabling us to deliver an even higher standard of service.”


New Zain KSA initiative to empower the visually impaired

Updated 21 July 2024
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New Zain KSA initiative to empower the visually impaired

Zain has announced a strategic partnership with “Be My Eyes,” the largest and fastest-growing app for assisting the blind and visually impaired community worldwide. Through this initiative, the first-of-its-kind in the region, Zain is expanding its volunteerism scope to engage its community, connect with visually impaired groups, and integrate advanced technology.

In collaboration with Be My Eyes, Zain KSA volunteers will receive incoming calls from the app’s user base, which includes more than 600,000 visually impaired users worldwide. Once the volunteer gets the video call, they will act as eyes for the caller, providing necessary support such as reading a document, identifying a medication, offering navigation guidance, and other potential scenarios. 

Loluwah Al-Nowaiser, EVP of Human Resources at Zain KSA

Loluwah Al-Nowaiser, executive vice president of human resources at Zain KSA, said: “Zain KSA’s commitment to innovation and growth has never been only about technological advancement, but it is rather rooted in our responsibility to harness advanced technology in serving people and the community. While we continue to innovate to deliver the most advanced digital services and user experiences, our core goal is to unlock the potential of every member of our community. In doing so, we aim to uplift our society and support the goals of Saudi Vision 2030 and the aspirations of our visionary leadership in enhancing the quality of life. We prioritize diversity and inclusion as part of our core values and support societal integration for all segments, with a particular focus on individuals with disabilities.

“By partnering with Be My Eyes, which exclusively caters to one segment of this community, Zain KSA provides its employees with a new volunteering opportunity, expanding our impact to help create a wonderful world for people from all segments while directly engaging the Zain KSA family.”

The initiative aligns with Zain’s strategy to empower employees to practice social responsibility. It reflects the values of Zain, extending beyond its telecommunications and digital services role where Zain is a catalyst for diversity and inclusivity, fostering a society where everyone has equal opportunities to dream and succeed.


Bahri partners with SLA to train Saudi logistics talents

Updated 20 July 2024
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Bahri partners with SLA to train Saudi logistics talents

Bahri, a global leader in logistics and transportation, has entered into a training agreement with the Saudi Logistics Academy, a nonprofit training facility established to qualify young Saudi talent across several industries including logistics, supply chain, e-commerce, and marketing. The agreement aims to enhance employment opportunities and skills development in the maritime logistics sector.

Under the terms of the two-year agreement, SLA will train and qualify a number of Saudi candidates in various specializations for placement across Bahri’s business units. Through a structured 12-month program, participants will gain hands-on experience and theoretical knowledge tailored to meet Bahri’s specific job requirements. This initiative not only fosters career growth for aspiring professionals but also contributes to the sustainability of the logistics sector by nurturing a skilled national workforce capable of driving innovation and industry excellence.

Hisham Alkhaldi, chief support officer at Bahri, highlighted the significance of this agreement, saying: “Our agreement with SLA stems from a desire to enrich Bahri with highly-trained young specialists and create greater synergy between national training organizations, educational institutions, and the increasingly competitive Saudi job market. By leveraging our combined expertise, we aim to establish a thriving ecosystem for the students, fresh graduates, and early careerists who will become tomorrow’s industry leaders.”

Dr. Abdullah Alabdulkarim, CEO of SLA, added: “With more international talent present within the Kingdom than ever before, providing the Saudi workforce with ample opportunities for upskilling and career development is essential to enhance competitiveness, foster innovation, and drive sustainable economic growth. At SLA, we eagerly anticipate our partnership with Bahri, which will see us train nearly a dozen Saudi talents to assume leading roles within one of the Kingdom’s most vital sectors.”

Established in 1978, Bahri has leveraged its established capabilities, locally sourced talents, and technical excellence across six key business units to emerge as a cornerstone in the nation’s efforts to transform and propel growth within the maritime logistics sector. With a commitment to bolstering Saudi Arabia’s position as a premier international gateway for logistical services, Bahri is dedicated to strengthening the Kingdom’s presence in global markets.


Honor supercharges EWC tournament with 200 Pro

Updated 20 July 2024
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Honor supercharges EWC tournament with 200 Pro

Honor, a global smart device provider, has been announced as the official smartphone partner for the Esports World Cup 2024 in Saudi Arabia. The Free Fire tournament was the first to kick off on July 10, with some of the top teams from around the world vying for the $1,000,000 total prize pool.

Honor equipped Free Fire competitors with the cutting-edge 200 Pro, empowering them to dominate the battlefield with unparalleled performance and innovative features.

Viewers experienced the raw power of the 200 Pro, which boasts features specifically designed to deliver exceptional mobile gaming performance. The industry-leading Snapdragon 8s Gen 3 mobile processor ensures seamless responsiveness, smooth graphics rendering, and lighting-fast in-game actions.

Maintaining peak performance during intense Free Fire matches is crucial, and this is where the Honor 200 Pro excels with its innovative cooling system with a large vapor chamber. This advanced thermal management keeps the phone cool, preventing throttling and ensuring sustained performance throughout the competition. The 200 Pro’s immersive OLED display allowed players to fully appreciate the vibrant world of Free Fire.

However, the Honor 200 Pro’s secret weapon is the revolutionary GPU Turbo X technology. The integrated hardware-software graphics acceleration technology restructures the traditional graphics processing framework on a system level, achieving improved image quality while significantly reducing power consumption. 

This allowed gamers to achieve smooth and stable frame rates without compromising visual fidelity while improving heat management and battery life for longer playing sessions.

Through continuous technological advancements and a keen eye on gamers’ needs, Honor strives to create a seamless and immersive mobile gaming experience for enthusiasts worldwide.