JAZAN: The Fifa governorate pavilion at the Jazan Festival offers visitors a vivid glimpse into the region’s local heritage, the Saudi Press Agency reported.

Part of the “This is Jazan” event at Cultural Street until Feb. 15, the pavilion reflects the area’s cultural identity and rich traditions.

It showcases daily life through traditional clothing, handicrafts, coffee-making tools, and heritage artifacts, highlighting the diversity of local crafts.

The pavilion also features models of agricultural terraces and mountain villages, illustrating Fifa’s distinctive natural environment, the SPA reported.

It has drawn large crowds eager to learn about traditional attire and social customs, with staff providing explanations.

Live demonstrations turn visits into interactive experiences, deepening visitors’ connection to the region’s spirit.

Organizers said Fifa’s participation highlights its heritage and raises awareness of its value in the region’s cultural landscape.