ISLAMABAD: A renowned Pakistani fast-food brand has been awarded a World Wide Fund for Nature (WWF) certification as the country’s first eco-friendly restaurant, a press release said on Thursday, marking a major milestone in pioneering sustainable dining practices in the South Asian nation.
Eco-friendly restaurants are dining establishments that prioritize sustainability and environmental responsibility in various aspects of their operations.
“WWF Pakistan and Cheezious are thrilled to announce the launch of the Eco Diner program at the Cheezious. This initiative aims to promote sustainable dining practices, and reduce environmental impact within the restaurant sector of Pakistan,” a statement released by WWF said on Thursday.
The Eco Diner Certification program encourages restaurants to adopt sustainable practices to significantly reduce their carbon footprint. The program’s focus is on minimizing food loss and waste and enhancing sustainable practices and efficient management of natural resources to pave the way for net-zero emissions.
“This WWF-Pakistan certification is a huge honor and it underscores our commitment to sustainable practices throughout our operations,” said Zohaib Hassan, the Head of Marketing at Cheezious, a popular pizza and fast food joint.
“We’re proud to be leading the way for an environment-friendly future in Pakistan’s restaurant industry, and we hope to inspire others to join us on this cheesy, eco-friendly journey.”
