‘The future of fashion is here’ US designer Norma Kamali says at WWD Global Fashion Summit in Riyadh

Iconic designer Norma Kamali spoke to the audience about her experience as a fashion entrepreneur. (Arab News)
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Updated 06 June 2024
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‘The future of fashion is here’ US designer Norma Kamali says at WWD Global Fashion Summit in Riyadh

RIYADH: Riyadh played host to the Women’s Wear Daily (WWD) Global Fashion Summit at King Abdullah Financial District on Thursday, with US fashion designer Norma Kamali featured in the line-up of speakers.  

 Throughout the day, there were several workshops and conference sessions that discussed a variety of topics related to entering the Saudi market and sustainability at the event that was  held in partnership with the Saudi Fashion Commission and King Abdullah Financial District Development and Management Company

Iconic designer Kamali spoke to the audience about her experience as a fashion entrepreneur.

Kamali, who started her business in 1967, is known for such statement pieces as the celebrity-loved sleeping bag coat, the high heeled sneaker and the Parachute Collection.

 During her afternoon session at the summit, the designer emphasized that the Saudi fashion industry is at a crossroads.

 “Saudi Arabia is one of the most innovative and forward-thinking countries in fashion and young designers here know their heritage and they have the technology and support,” she said.

“So, my advice for the designers is to really pay attention to the opportunity you have and don't let it pass by because this is your moment and I believe the future of fashion really is here,” Kamali added.

The designer also touched on Artificial Intelligence and how important it is for the fashion industry to adopt it.

"I want to live to be 120 years old, but when I pass away, the team will have a ton of my AI tips and tricks. It's an exciting tool that's a lot of fun to use," she stated.  

Kamali received the WWD International Designer of the Year Award at the Global Fashion Summit.

In the evening, the Fashion Awards will celebrate the achievements of Saudi designers through a ceremony. Among many accolades, the Designer of the Year award will be presented to a creative whose work has impacted the fashion industry.

“We are thrilled to witness the burgeoning fashion industry in Saudi Arabia gaining global recognition. Hosting WWD’s annual Global Fashion Summit for the first time in our region, right here in the heart of Riyadh, is an exciting moment,” said Burak Cakmak, CEO of the Saudi Fashion Commission, in a previously released statement.

 


Animated Saudi film screens at Red Sea International Film Festival 

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Animated Saudi film screens at Red Sea International Film Festival 

RIYADH: It is life imitating art — and art imitating life: a story about work burnout created work burnout, but for Saudi filmmaker Rwad Khalid, every sleepless night paid off. 

Arab News spoke with Khalid, who joked about the literal and metaphorical Mary Poppins-like bag she always carries. In real life, she hauls cameras and “other things” everywhere.

Her dedication to her craft has paid off — Khalid's seven-minute fantasy-drama-comedy animation, “Business Bag,” will be screened at the Red Sea International Film Festival in her home country.

A 2025 graduate of Princess Nourah bint Abdulrahman University in Riyadh with a degree in film and animation, she is passionate about crafting Saudi-centric stories that explore universal social themes through animation.

The film is produced by fellow classmates Linah Alqudari, Manar Alzahrani, and Dana Al-Omran, as part of their graduation project. Each brought their own distinct animation style, and the four of them worked together to weave a cohesive final look. Khalid and Alqudari wrote the script.

Her team unexpectedly became experts in the legal world when they tried to secure the copyright to vintage Japanese music from a deceased singer to use in their film. Determined not to take money from their families, they pooled their own savings and university allowances to fund the project.

“Business Bag” follows a young man overworked and over-caffeinated, drowning in office work pressure and routine — until, on a short walk outside the office, his bag suddenly flies away in the dead of night. As he chases it across Riyadh, he rediscovers the city’s beauty and learns to rebalance his life.

Work-related burnout is universal, the team determined, which is why the film barely uses dialogue. Instead, it leans on music and street sounds of bustling Riyadh.

The entire animation process was swift. 

“Other animators would tell me, like, ‘No way — it’s crazy. You did this in only two months? That’s impossible,’” Khalid said. “But it was possible, after all.”

Khalid said many people have asked why the main character is a man, given that the film was created by a team of women. 

“I knew I wanted Riyadh to be a main character. I also knew I wanted it to take place at night. Logically, I wouldn’t place a woman in that space in Riyadh at night,” she said. 

 “Let the boy suffer,” she added with a laugh.