Vision Golfe 2024: Spotlight on Gulf business in Paris

The second edition of the two-day Vision Golfe business event begins in Paris on Tuesday, showcasing opportunities for commercial partnerships between France and the Gulf states. (Vision Golfe)
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Updated 03 June 2024
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Vision Golfe 2024: Spotlight on Gulf business in Paris

  • Event will highlight opportunities for commercial partnerships between France, Gulf states
  • B2B meeting program to lay groundwork for future partnerships

PARIS: The second edition of the two-day Vision Golfe business event begins in Paris on Tuesday, showcasing opportunities for commercial partnerships between France and the Gulf states.

Vision Golfe is a platform promoting business cooperation in high-growth markets across both private and public sectors, such as trade, transport, energy, retail, sports, culture and the environment. Key economic players, government ministers, small business managers, startups and senior executives will meet and exchange views.

The relationship between France and the GCC has been marked by significant political, economic and cultural developments in recent years.

“Between France and the GCC countries … we have a long story of friendship. We build bridges together based on mutual comprehension, respect, mutual interest, ambition and our political bilateral relation is absolutely at the top,” Axel Baroux, trade and invest commissioner of Business France Middle East, said in an interview in May.

Opening remarks by Laurent Saint-Martin, CEO of Business France, followed by an introductory roundtable, “The Gulf at the crossroads of Asia and Europe,” will open two days of panels and meetings.

The French touch and know-how will also be in the spotlight, in the presence of a number of guests and speakers, such as Jean-Yves Le Drian, chair of the French Agency for the Development of AlUla; NIDLP CEO Suliman Almazroua; the secretary-general of the UAE International Investors Council, Jamal Saif Al-Jarwan; and the participation of the Abu Dhabi Investment Office, Mohamed Bin Zayed University, as well as Kuwaiti and Qatari groups.

The program includes discussions on the convergence of national strategies, such as Saudi Arabia’s Vision 2030 and France’s Vision 2030.

Panels will also discuss the future of infrastructure and transport corridors, sustainable energy, waste management and resource allocation following COP28, healthcare challenges in France and the GCC, AI applications and opportunities for French brands and consumer goods in the GCC.

The second day of the event will highlight the importance of partnerships in reaching energy transition targets, how to invest and set up in the Gulf, and the fundamentals of mastering mega-events in the GCC from a sports perspective.

The event will also host several B2B meetings and discussions.

France has been announced as the most attractive destination in Europe for foreign direct investment for the fifth consecutive year.

Axel Baroux said that French exports to the GCC were valued at $16 billion in 2023, with Saudi Arabia and the UAE constituting the largest markets in a region marked by considerable growth in trade.

Vision Golfe aims to accelerate commercial partnerships between France and key players in the region, such as Saudi Arabia.


Gulf-EU value chain integration signals shift toward long-term economic partnership: GCC secretary general

Updated 03 February 2026
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Gulf-EU value chain integration signals shift toward long-term economic partnership: GCC secretary general

RIYADH: Value chains between the Gulf and Europe are poised to become deeper and more resilient as economic ties shift beyond traditional trade toward long-term industrial and investment integration, according to the secretary general of the Gulf Cooperation Council.

Speaking on the sidelines of the World Governments Summit 2026 in Dubai, Jasem Al-Budaiwi said Gulf-European economic relations are shifting from simple commodity trade toward the joint development of sustainable value chains, reflecting a more strategic and lasting partnership.

His remarks were made during a dialogue session titled “The next investment and trade race,” held with Luigi Di Maio, the EU’s special representative for external affairs.

Al-Budaiwi said relations between the GCC and the EU are among the bloc’s most established partnerships, built on decades of institutional collaboration that began with the signing of the 1988 cooperation agreement.

He noted that the deal laid a solid foundation for political and economic dialogue and opened broad avenues for collaboration in trade, investment, and energy, as well as development and education.

The secretary general added that the partnership has undergone a qualitative shift in recent years, particularly following the adoption of the joint action program for the 2022–2027 period and the convening of the Gulf–European summit in Brussels.

Subsequent ministerial meetings, he said, have focused on implementing agreed outcomes, enhancing trade and investment cooperation, improving market access, and supporting supply chains and sustainable development.

According to Al-Budaiwi, merchandise trade between the two sides has reached around $197 billion, positioning the EU as one of the GCC’s most important trading partners.

He also pointed to the continued growth of European foreign direct investment into Gulf countries, which he said reflects the depth of economic interdependence and rising confidence in the Gulf business environment.

Looking ahead, Al-Budaiwi emphasized that the economic transformation across GCC states, driven by ambitious national visions, is creating broad opportunities for expanded cooperation with Europe. 

He highlighted clean energy, green hydrogen, and digital transformation, as well as artificial intelligence, smart infrastructure, and cybersecurity, as priority areas for future partnership.

He added that the success of Gulf-European cooperation should not be measured solely by trade volumes or investment flows, but by its ability to evolve into an integrated model based on trust, risk-sharing, and the joint creation of economic value, contributing to stability and growth in the global economy.

GCC–EU plans to build shared value chains look well-timed as trade policy volatility rises.

In recent weeks, Washington’s renewed push over Greenland has been tied to tariff threats against European countries, prompting the EU to keep a €93 billion ($109.7 billion) retaliation package on standby. 

At the same time, tighter US sanctions on Iran are increasing compliance risks for energy and shipping-related finance. Meanwhile, the World Trade Organization and UNCTAD warn that higher tariffs and ongoing uncertainty could weaken trade and investment across both regions in 2026.