Pakistan to participate in this year’s Beautyworld Middle East global trade fair

The picture uploaded by Beautyworld Middle East on April 19, 2024, shows Pakistani brand Bonanza Satrangi exhibiting its products at Beautyworld Middle East 2023 in Dubai, UAE. (Beautyworld Middle East/Facebook)
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Updated 03 June 2024
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Pakistan to participate in this year’s Beautyworld Middle East global trade fair

  • Beautyworld Middle East 2024 is one of the world’s most influential and visited beauty trade shows
  • This year’s Beautyworld Middle East 2024 exhibition is scheduled to take place from Oct. 28-30

ISLAMABAD: The Trade Development Authority of Pakistan (TDAP) said on Monday it would participate in this year’s Beautyworld Middle East 2024 to promote the country’s products at what is arguably the largest international exhibition for beauty products in the Middle East. 

The Beautyworld Middle East 2024 event is taking place from Oct. 28-30 at the Dubai World Trade Center this year. Beautyworld Middle East is counted among the world’s most influential and visited beauty trade shows, offering over 65,000 trade visitors an engaging platform to meet over 1,800 exhibitors from across 60 countries. 

In a statement on Monday, TDAP said 36 exhibitors from Pakistan showcased their products at the global fair last year. Out of these, it said 20 exhibitors such as Bonanza Satrangi, Face Fresh, and Faiza Beauty Cream participated directly while the remaining 16 exhibitors did so under the TDAP’s umbrella. 

The exhibition has played a vital role in the growth and development of the industry, with a solid representation of global products and brands.

“Beautyworld Middle East covers the key product groups of Hair, Nails & Salon Supplies, Cosmetics & Skincare, Machinery, Packaging, Raw Materials & Contract Manufacturing, Fragrance Compounds & Finished Fragrances, and Personal Care & Hygiene,” the TDAP said. 

“To promote the export of beauty products, TDAP is again providing subsidized stalls in Beautyworld Middle East 2024.”

The authority said after subsidies, each stall is available for Rs950,000 [$3,415.80], adding that the cost of a stand without subsidy is around Rs. 2,100,000 [$7,550.72]. It said that the last date to apply for the stalls is June 28, 2024. 

Last year’s event featured pavilions from Pakistan, China, Italy, Japan, Korea, Turkiye, the United Kingdom, the United States, and others countries that showcased fragrances, cosmetics and skincare, beauty tech, personal care and hygiene, hair, nail and other products. 


Pakistan says defense pact with Saudi Arabia elevated brotherly ties to ‘new heights’

Updated 25 February 2026
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Pakistan says defense pact with Saudi Arabia elevated brotherly ties to ‘new heights’

  • Pakistan, Saudi Arabia signed strategic defense pact last year pledging aggression against one will be treated as attack on both
  • Deputy PM Ishaq Dar says enduring bonds with Islamic and Arab nations form vital pillar of Pakistan’s foreign policy 

ISLAMABAD: Deputy Prime Minister Ishaq Dar said on Wednesday that Pakistan’s defense pact with Saudi Arabia elevated its brotherly ties with the Kingdom to “new heights,” stressing that close ties with Arab and Islamic nations form a key pillar of Islamabad’s foreign policy. 

Pakistan and Saudi Arabia signed a Strategic Mutual Defense Agreement on Sept. 17 last year, pledging that aggression against one country would be treated as an attack on both, enhancing joint deterrence and formalizing decades of military and security cooperation.

Both nations agreed in October 2025 to launch an economic cooperation framework to strengthen trade and investment ties. 

“In the Middle East, our landmark Strategic Mutual Defense Agreement with Saudi Arabia has elevated our brotherly ties to new heights,” Dar said while speaking at the Pakistan Governance Forum 2026 event in Islamabad. 

The Pakistani deputy prime minister was speaking on the topic “Navigating International Relations Amidst Changing Geo-Politics.”

Dar noted that Pakistan has reinforced partnerships with other Middle Eastern nations such as the UAE, Qatar, Jordan, Oman, Egypt and Bahrain. He said these partnerships have yielded “concrete agreements” in investment, agriculture, infrastructure, and energy sectors. 

“Our enduring bonds with Islamic and Arab nations form a vital pillar of our foreign policy, and we will continue to expand our partnerships across Asia, Latin America, and Africa,” he said. 

Dar pointed out that the presidents of Kazakhstan, Uzbekistan and Kyrgyzstan have undertaken visits to Pakistan in recent months, reflecting Central Asian nations’ desire to boost cooperation with Islamabad.

On South Asia, the Pakistani deputy PM said Pakistan has successfully transformed its fraternal ties with Bangladesh into “a substantive partnership.”

“Similarly, the trilateral mechanism involving China, Pakistan, and Bangladesh has been launched with a view to expanding and deepening regional cooperation and synergy,” the Pakistani minister said. 

He said Islamabad has strengthened its “all-weather” partnership with China via the second phase of the multi-billion-dollar China-Pakistan Economic Corridor agreement and “unwavering support” from both sides for each other’s core interests. 

Dar said Pakistan had also reinvigorated its partnership with the US, advancing cooperation in trade, technology, investment, and regional stability. 

“This calibrated approach has enhanced our ability to navigate complexity with skill and confidence, ensuring that our national interests are served without compromising our core foreign policy principles,” he said.