ISLAMABAD: Thirty-six Pakistan cosmetic companies have been showcasing their products at the three-day Beautyworld Middle East trade fair in Dubai, the organizer of the event said on Monday, the opening day of the event.
Beautyworld Middle East is the largest international trade fair in the region for beauty, hair, fragrances and wellbeing. It offers visitors the convenience of meeting exhibitors face-to-face over the three-day period.
The exhibition has played a vital role in the growth and development of the industry, with a solid representation of global products and brands. The 27th edition of the fair is being held at the Dubai World Trade Center from October 30 till November 1.
Pakistan is participating in the show with direct exhibitors and a pavilion organized by the Trade Development Authority of Pakistan (TDAP).
“The Ambassador of Pakistan in UAE H.E Faisal Niaz Tirmizi visited the fair and expressed his happiness at seeing Pakistani companies on the International level,” Messe Frankfurt, which has organized the show, said in a statement.
“Considering Pakistan’s economic difficulties, the active participation of these companies on the global stage is a remarkable achievement.”
The show is expected to have more than 50,000 trade buyers from the beauty industry and host 1,750 exhibitors from over 60 countries, according to organizers.
It includes pavilions from Pakistan, China, Italy, Japan, Korea, Turkiye, the United Kingdom, the United States and others countries that are showcasing fragrances, cosmetics and skincare, beauty tech, personal care and hygiene, hair, nail and other products.
