Saudi Insurance & Financial Academy hold training course for journalists

Adel Al-Eisa, head of Media and Insurance Awareness Sub-Committee, Saudi Insurance
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Updated 29 May 2024
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Saudi Insurance & Financial Academy hold training course for journalists

Saudi Insurance, through its Media and Insurance Awareness Sub-Committee, and in collaboration with the Financial Academy, conducted a comprehensive training course titled “Insurance Industry for Media Community.” Held on May 26-27 at the Financial Academy’s head office in King Abdullah Financial District, Riyadh, the training course targeted journalists, reporters, editors, TV and radio presenters, and media professionals interested in covering the Saudi insurance market news.

The training course, led by Adel Al-Eisa, head of the Media and Insurance Awareness Sub-Committee, covered a number of essential topics. These included the definition and types of risks, the importance of insurance, different types of insurance products, governance in insurance and fraud prevention, and the roles of regulatory bodies in the Saudi insurance industry, including the Insurance Authority.

Al-Eisa said: “The media plays a crucial role in educating the public about the importance and benefits of insurance. Our goal with these training courses is to equip media professionals with the knowledge they need to accurately and effectively communicate the intricacies of the insurance industry to their audiences.”

Chief of Capabilities Development at the Financial Academy Mohammed Alhamazany, expressed the academy’s pride in participating in this initiative for the sixth year in a row.

“Enhancing understanding of insurance among media professionals is vital to enhancing transparency and trust in this key sector,” he said.

Alhamazany added: “The ‘Insurance Industry for Media Community’ training course forms part of a broader effort that began five years ago, as the Media and Insurance Awareness Sub-Committee organized several training courses within the framework of the program in different cities in Saudi Arabia to ensure widespread participation.”

He said that the Financial Academy is also working on building partnerships with local and international institutions to enhance the exchange of knowledge and expertise, ensuring the highest levels of efficiency and professionalism in the financial sector.

“The next training course is scheduled to be held soon in another region of the Kingdom, continuing the mission of educating and enhancing knowledge of the media community, thus enhancing the overall quality and accuracy of news coverage related to the Saudi insurance sector,” Alhamazany added.


More crop per drop: NADEC and EF Polymer deploy breakthrough technology to cut agricultural water use by 40%

Updated 14 January 2026
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More crop per drop: NADEC and EF Polymer deploy breakthrough technology to cut agricultural water use by 40%

Following a strategic technology-scouting framework led by Universal Materials Incubator, the National Agricultural Development Company has entered into a partnership to launch large-scale field trials of EF Polymer, marking a significant step in deploying deep-technology solutions to strengthen the Kingdom’s food and water security.

The collaboration initiates field trials of EF Polymer’s proprietary solution — a 100 percent organic, biodegradable powder that performs like a “soil battery” upcycled from food waste. Engineered to address water scarcity in arid and semi-arid regions, the material can absorb up to 50 times its own weight in water and gradually release moisture directly to plant roots. This mechanism has the potential to reduce irrigation water use by up to 40 percent, while enhancing crop yield and long-term agricultural productivity.

Beyond water efficiency, EF Polymer improves nutrient retention by minimizing fertilizer leaching, thereby reducing overall fertilizer requirements. After approximately one year in the soil, the material fully biodegrades into organic carbon, organic matter, and trace nutrients such as magnesium, calcium, and nitrogen — contributing directly to improved soil health and long-term fertility.

The solution is affordable, easy to apply, and suitable for a wide range of crops, making it viable both for individual farmers and for industrial-scale agricultural operations such as NADEC’s. 

EF Polymer has already achieved significant commercial adoption across multiple global markets, including Japan, the US, India and Turkiye, where it is actively used by farmers and agribusiness operators to improve water efficiency, soil health, and crop resilience under varying climatic conditions.

Its organic credentials are certified by OMRI and Ecocert, reinforcing its alignment with sustainable and regenerative agricultural practices.

The stakes for this alliance are high. By 2030, global freshwater demand is projected to exceed supply by 40 percent. In Saudi Arabia, the challenge is localized but intense: the agricultural sector alone consumes approximately 11.4 billion cubic meters of water annually. This partnership underscores NADEC’s commitment to adopting innovative, scalable technologies that conserve natural resources while supporting resilient food systems across the Kingdom.

Mohamed Al-Rajhi, VP of supply chain sector at NADEC, said: “Strategic agriculture today requires a long-term commitment to soil health and resource circularity. NADEC is leading the shift toward regenerative practices that restore our natural capital rather than merely consuming it. By diversifying our crop portfolio and investing in closed-loop nutrient management, we are insulating our operations against global price volatility and environmental shifts.”

“We are aggressively deploying AI-driven irrigation systems and satellite-based crop monitoring to optimize every drop of water and every hectare of land. This strategic pivot toward agri-digitization allows us to mitigate climate risks in real-time while significantly reducing our carbon footprint. Our commitment to sustainability is our greatest competitive advantage, ensuring that NADEC remains the cornerstone of the Middle East’s agri-food sector for decades to come. These trials focus on strategic scalable crops like wheat and olive trees to ensure the future of the Kingdom’s food security is both sustainable and locally rooted,” he added.

Strategic trial milestones:

  • Wheat: Trials have commenced to demonstrate water retention in this water-intensive crop.
  • Olive and blueberry: Specialized testing is scheduled for March to evaluate yield improvements and nutrient efficiency.

This collaboration supports Saudi Vision 2030 goals of reducing non-renewable groundwater use by 90 percent.