LONDON: The image “All Eyes on Rafah” has garnered millions of shares in the latest social media solidarity campaign, drawing widespread attention to the ongoing conflict between Israel and Gaza.
The post renewed advocacy efforts following a deadly Israeli airstrike on the city in southern Gaza.
According to Forbes, the slogan appears to have originated from a comment by Rik Peeperkorn, director of the World Health Organization’s Office of the Occupied Palestinian Territories.
In February, Peeperkorn used the phrase to shift attention toward Rafah after Israeli Prime Minister Benjamin Netanyahu ordered an evacuation plan for the city ahead of planned attacks targeting what Netanyahu claims are the last remaining strongholds of the militant group Hamas.
By Wednesday morning, the post had surpassed 40 million shares on Instagram, with the hashtag #AllEyesonRafah trending across social media platforms.
The image, believed to be one of the first examples of AI-generated viral activist artwork, depicts tents in a camp arranged to spell out “All Eyes on Rafah.”
The phrase is intended to highlight the plight of Rafah, where local authorities reported the loss of at least 45 civilian lives following an Israeli airstrike on Sunday, which Netanyahu described on Monday as a “tragic mistake.”
Israel has faced international scrutiny for the attack, which is part of a broader offensive by the Israeli army in and around Rafah.
The decision has been widely condemned by world leaders who have urged Israel to halt its invasion in an area where about 1.4 million displaced Palestinians from elsewhere in the Gaza Strip had sought shelter.
Last Friday, the International Court of Justice ordered an immediate halt to the offensive, a position rejected by Israel.
In an opinion piece in The Jewish Chronicle on Wednesday, journalist Josh Kaplan described the post as “another vapid, lazy way to say ‘I care,’” arguing that the slogan “is one in the long canon of feel good posts that achieve very little but make the sharer feel, even just for a second, like they’re doing something to help.”
Kaplan wrote: “I understand that there is outrage at the way Israel is conducting its war. The images coming out of Gaza often feel indefensible. But what does sharing an AI image that looks nothing like Gaza actually do?”
He added: “To learn about the conflict and to formulate an opinion that maintains dignity for all sides is something that cannot be accomplished by sharing an Instagram post. All it does is make Israelis, who will have to be involved in any future peace process, feel, yet again, that the world doesn’t care about their suffering.”
