Social responsibility forum fosters partnerships for positive impact

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The Ministry of Human Resources and Social Development branch in Makkah organized The Social Responsibility Forum, themed "Social Responsibility to Serve the Pilgrims," on May 26. (Supplied)
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The Ministry of Human Resources and Social Development branch in Makkah organized The Social Responsibility Forum, themed "Social Responsibility to Serve the Pilgrims," on May 26. (Supplied)
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The Ministry of Human Resources and Social Development branch in Makkah organized The Social Responsibility Forum, themed "Social Responsibility to Serve the Pilgrims," on May 26. (Supplied)
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The Ministry of Human Resources and Social Development branch in Makkah organized The Social Responsibility Forum, themed "Social Responsibility to Serve the Pilgrims," on May 26. (Supplied)
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Updated 27 May 2024
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Social responsibility forum fosters partnerships for positive impact

  • The forum included development workshops designed to cultivate a culture of social responsibility and foster innovative initiatives geared toward societal advancement and enhancing services for pilgrims

JEDDAH: The Ministry of Human Resources and Social Development branch in Makkah on May 26 organized a social responsibility forum with the theme, “Social Responsibility to Serve the Pilgrims.” 

The forum featured dialogue sessions covering topics such as developing a social responsibility strategy, introducing a program to assist visitors to the Holy Mosques and identify development opportunities, discussing social responsibility in the private sector, exploring the role of social responsibility in domestic pilgrim companies, and showcasing the Sustainable Camp Initiative.

Kholoud Al Thagafi, a faculty member at King Abdulaziz University, addressed the topic of social responsibility in the private sector by discussing the key priorities for directing initiatives and programs, highlighting the essential pillars of success, and identifying obstacles that hinder the effectiveness of social responsibility programs. 

“Social responsibility in the private sector is not just a duty but a pathway to sustainable success. By prioritizing contributions, focusing on key pillars of achievement, and overcoming obstacles, we pave the way for impactful change and a brighter future for all,” she said.

She also provided insights into companies that have made significant contributions to community service.

The forum included development workshops designed to cultivate a culture of social responsibility and foster innovative initiatives geared toward societal advancement and enhancing services for pilgrims. An accompanying exhibition showcased various best practices in social responsibility, emphasizing their effects in the region. The exhibition also highlighted the efforts of institutions and sectors in carrying out social responsibility initiatives to cater to the needs of the pilgrims.

During the forum, the Ministry of Human Resources and Social Development branch signed six cooperation agreements with key entities in the private sector, including the General Administration of Social Responsibility and Voluntary Work at the Ministry of Hajj and Umrah, the Royal Commission for Makkah City and Holy Sites, the Jeddah Development Authority, the Ritz-Carlton Hotel in Jeddah, Nestle Arabia Company, and Saudi Arabian Marketing and Agencies Company.

These partnerships aim to bolster social responsibility initiatives in various sectors in the region and work toward realizing the objectives of Saudi Arabia’s Vision 2030. 

Abdulrahman Alrefaie, assistant director of human resources at the Ritz-Carlton, shared his thoughts on the partnership agreement with the ministry, saying: “By collaborating with the ministry, we are reaffirming our dedication to making a positive impact on society. This partnership will enable us to align our initiatives with national goals, ensuring that our efforts contribute to the greater good.

“We will be working closely with the ministry to implement and promote sustainable practices within the hotel and the community. This includes initiatives focused on environmental conservation, education, and health and well-being.”

In emphasizing the initiative’s broader impact, Alrefaie expressed a hope to inspire other businesses and organizations to embrace social responsibility, aiming to inspire a ripple effect of positive change throughout Saudi Arabia.

“The Ministry of Human Resources and Social Development’s remarkable initiative showcases their steadfast dedication to fostering social responsibility and community development, which is truly commendable. Together, we are paving the way for a brighter, more inclusive future through this valuable partnership,” he added.


Curtain rises on Qiddiya studios in boost for Kingdom's film industry 

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Curtain rises on Qiddiya studios in boost for Kingdom's film industry 

  • The studios feature two high-spec, purpose-built soundstages, flexible workshops, and fully integrated production facilities designed for large-scale international and regional productions

JEDDAH: Qiddiya Investment Co. has announced the opening of PlayMaker Studios in Qiddiya City, marking the launch of Saudi Arabia’s latest film production hub. 

The opening is a milestone for the Kingdom’s rapidly growing film and creative industries, adding strategically to the production infrastructure available in the country. 

The studios feature two high-spec, purpose-built soundstages, flexible workshops, and fully integrated production facilities designed for large-scale international and regional productions. 

Modern production offices and on-site support amenities are also available, providing a seamless, end-to-end production environment, the Saudi Press Agency reported on Saturday. 

With strong demand for studio space, construction has begun on two additional world-class soundstages, scheduled for completion in 2026, which will expand PlayMaker Studios’ capacity and allow it to host multiple major productions simultaneously. 

The company has established a dedicated on-the-ground team to support producers with permitting, logistics, and operations. 

PlayMaker Studios also offers streamlined access to Saudi Arabia’s 40 percent production cash rebate, one of the world’s most competitive incentives, the SPA added. 

As part of its long-term strategy, the studio will introduce dedicated post-production, visual effects, volumetric, and music facilities, further strengthening the Kingdom’s creative and production ecosystem. 

The complex is set to become both a creative powerhouse and a central pillar of Qiddiya City’s entertainment offering. 

Abdullah Aldawood, managing director of Qiddiya Investment Co., said: “PlayMaker Studios is a cornerstone of Qiddiya City’s ambition and builds on Saudi Arabia’s growing success in the creative industries. 

"It strengthens this momentum and advances our vision to create a world-class destination where innovation, culture, and entertainment converge, and where the global film industry can find a new home in the Kingdom.” 

Located at the heart of Qiddiya City — the world’s first destination where culture, sport, and creativity converge — PlayMaker Studios sits just 40 minutes from Riyadh, offering producers integrated logistics, premium accommodation for production teams, and direct access to a dynamic entertainment environment designed to inspire world-class content creation.