Saudi Arabia to reshape global tourism landscape, says Al-Khateeb 

Saudi Tourism Minister Ahmed Al-Khateeb speaks at an event held on the sidelines of the 50th UN Tourism Regional Commission for the Middle East in Muscat. SPA
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Updated 23 May 2024
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Saudi Arabia to reshape global tourism landscape, says Al-Khateeb 

RIYADH: Saudi Arabia is on track to change the map of tourism on a global level, according to a top minister.  

Participating in a dialogue session on the sidelines of the 50th UN Tourism Regional Commission for the Middle East taking place from May 22 to 24 in Muscat, Saudi Tourism Minister Ahmed Al-Khateeb stressed that the Kingdom is working in cooperation with regional member states of the organization to further develop the industry, according to the Saudi Press Agency. 

This is in line with Saudi Arabia’s National Tourism Strategy, which aims to reach 150 million visitors by 2030, grow the private sector’s contribution, and attract direct foreign investments, adding to the economic growth and diversification. 

“The Kingdom will change the map of tourism in the world, and the opportunities and facilities that we provide to investors will make the tourism sector more attractive, and we are proceeding in a distinctive way in building the sector,” Al-Khateeb affirmed. 

During the session, the minister also indicated that Saudi Arabia has begun to develop the tourism division as part of its Vision 2030 plan, noting that the development efforts have succeeded in raising the sector’s contribution from 3 percent of the local economy to 4.5 percent by the end of the last year.  

Al-Khateeb also drew attention to the fact that the Middle East has great potential and natural resources that enable it to become one of the most important tourist destinations in the world.  

He explained that the countries in the region are moving as a single bloc in the right direction regarding developing the tourism sector, as they have begun designing plans and strategies to benefit from this promising industry.  

The minister highlighted that attracting and qualifying the national human resources are two important factors for developing the regional sector, stressing that the Saudi Ministry of Tourism pays great attention to the issue of qualifying national cadres working in the field. 

The body also works to attract young men and women in the Kingdom to work in the industry. 

In April, the deputy minister of destination enablement at the Ministry of Tourism said that Saudi Arabia is open to readjusting its goal of attracting 150 million visitors by 2030 if those numbers are achieved ahead of time.  

Speaking in an interview with Arab News on the sidelines of the first day of the Future Hospitality Summit in Riyadh, Mahmoud Abdulhadi explained that goals are adjusted based on performance.    

“As we hit our target seven years ahead of target, our 100 million target, we therefore now have a new goal. I’m sure if we were to hit that new target with a significant overperformance in terms of the timeline, our targets would also be adjusted,” Abdulhadi said.


Royal Commission for AlUla, SURJ partner to develop sports sector 

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Royal Commission for AlUla, SURJ partner to develop sports sector 

RIYADH: The Royal Commission for AlUla has signed a memorandum of collaboration with SURJ Sports Investment to explore the development of sports programs and content in AlUla, evaluate opportunities for joint investment, and assess potential hosting of high‑quality sporting events, thereby strengthening AlUla’s position as a global destination for sport and major events.

The memorandum seeks to establish a framework for future collaboration in the field of sports investment, the activation of initiatives and programs related to hosting tournaments and events, and the exploration of opportunities within SURJ’s investment portfolio, in alignment with the commission’s strategic directions and in support of diversifying the sports landscape in the governorate.

The areas of cooperation include exploring opportunities to host and activate the Professional Fighters League MENA series in AlUla, developing tennis and polo, as well as cycling, athletics, and show jumping. 

This also includes assessing investment opportunities in complementary sports content, recovery and rehabilitation programs, training camps, and the attraction of international championships, contributing to the strengthening of AlUla’s presence on global sporting calendars.

The memorandum further provides for cooperation in evaluating and developing polo in AlUla, including studying the possibility of awarding multi-year hosting rights starting from 2027, in line with AlUla’s long-term vision for the development of equestrian and heritage sports.

The Royal Commission for AlUla and SURJ Sports Investment emphasized the importance of integration in developing year-round promotional and activation opportunities, and leveraging SURJ’s intellectual property rights and content, contributing to the establishment of a comprehensive, multi-sport ecosystem in AlUla that supports its economic and developmental objectives.

The commission reaffirmed its commitment to expanding its strategic partnerships and strengthening the role of the sports sector as a key driver of sustainable development, reflecting AlUla’s position as a leading destination for sporting and cultural events at both local and global levels.