When Noora Ahmed Almubsher decided to start a home-based business, she went all in. In 2021, armed with a degree in business, she used her passion for food to fill in the gaps she found in the market. She wanted to create something innovative that reminded her of home, and thus named her entrepreneurial pursuit “Casa Noor.”

While the word “casa” translates to “home” in Spanish, a place which generates comfort, warmth and deliciousness, her products and “noor” or “light” in Arabic, are very Saudi-centric.

Based in the historic Tarout Island in Qatif in the Eastern Province, she handpicks ingredients from local farms while sprinkling in what she calls the “Noora” touch.

Her purple-hued Saudi-made sauerkraut will perk up any boring dish, offering a perky pickled pick-me-up that is both healthy for your gut and fun for your taste buds. I added it to the middle of a grilled cheese sandwich, the oozing melted sharp cheddar merged well with the sauerkraut bits that offered a fresh, tangy bite to the crunchy toast.

We also tried her pickled loumi lemons in a jar, an essential staple in Qatif. Those lemon-lime bits of citrus goodness have a distinctive taste as it requires very high temperatures and humidity to generate that signature Sharqiya flavor. They are perfect for chicken marinates, to scoop up into rice, or drizzle into tart desserts.

For the Noora Tea blend, which was curated specifically to celebrate Founding Day, Almubsher brought in ingredients from different parts of the Kingdom and combined them into one mix. She joked that it was extra personal since it shares her first name, but it is also a loving tribute to the late Princess Nourah bint Abdulrahman, whose name is proudly displayed at the front of the world’s largest woman-only university in Riyadh.

“Our goal is to demonstrate that Saudi Arabia has the capacity to produce world-class products that reflect our rich agricultural heritage,” she told Arab News. “These products are not only healthy and free from preservatives and hydrogenated oils, but they also taste good.”

“We want to convey to the world — and to our own community — that we have the resources and expertise to offer clean, sustainable, and locally-sourced food options that are accessible to everyone. This aligns perfectly with the broader objectives of Vision 2030, which aims to diversify the economy and promote local industries,” she said.

For more details and to order, visit her Instagram @casa.noor.